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How Mixpanel got its startup groove back by focusing on its core product

The startup myth goes something like this: You launch a startup in your dorm room, get into Y Combinator, find product-market fit, experience hockey-stick growth, raise some funding and expand the platform. Somehow your revenue hurtles toward $100 million and the company valuation flies to $1 billion. All’s right with the world.

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PR TIMES Mixpanelが2年連続でProddy Awardを受賞〜世界最高のデジタルプロダクトを称える年間アワード〜 Dec 2nd, 2021 ProductZine プロダクト分析ツールの「Mixpanel」、2億ドルの資金調達を実施 Nov 19th, 2021 PR TIMES プロダクト分析業界を牽引するMixpanel、2億ドルの資金調達を実施 Nov 17th, 2021 Frontier Enterprise How businesses can benefit from the new data stack Nov 17th, 2021 PR Newswire 產品分析領導者Mixpanel獲得2億美元的增長投資,以協助更多團隊建立成功的數碼產品 Nov 17th, 2021 PR Newswire 제품 분석의 선두 기업 믹스패널, 2억 달러의 성장 투자 확보로 더 많은 팀이 성공적인 디지털 제품을 구축할 수 있도록 지원 Nov 17th, 2021 The Bridge Webサイトやアプリ分析のMixpanel、シリーズCで2億米ドルを調達しユニコーンに Nov 17th, 2021 PR Newswire Product Analytics Leader Mixpanel Secures $200 Million Growth Investment to Help More Teams Build Winning Digital Products Nov 16th, 2021 IT Chosun 마켓핏랩, 믹스패널 전략 웨비나 개최…고객 분석부터 제품 출시 실험까지 Nov 6th, 2021 Human Resources Director Asia Hybrid policy: Why HR must balance business and employee needs Nov 3rd, 2021 Marketing in Asia The convergence of marketing and product, and the recipe for success Nov 3rd, 2021 BW Businessworld 3 tips for product teams as they grow Oct 27th, 2021 TechCrunch How Mixpanel got its startup groove back by focusing on its core product Oct 12th, 2021 MartechAsia CMOs should look at the full customer journey Oct 7th, 2021 Human Resources Director Asia How HR can boost morale – without being cheesy Oct 4th, 2021 PR TIMES Mixpanel、「BOXIL SaaS AWARD 2021 Autumn」にて「マーケティング部門賞」を受賞 Sep 28th, 2021 MacRumors iOS 15 Adoption Lower Than iOS 14 Over First Two Days, Says Mixpanel Sep 22nd, 2021 HT Tech Why every digital-first company needs product analytics Sep 9th, 2021 TechCrunch Japan アップルがクラシック音楽配信サービスのPrimephonicを買収 Aug 31st, 2021 Techcrunch Apple buys classical music service, Primephonic Aug 30th, 2021 Money FM 89.3 Reinventing the data stack Aug 28th, 2021 CXO Today A sound product analytics strategy can boost business growth Aug 27th, 2021 Yahoo Finance Digital Intelligence Platform Market | Analyzing Growth in Application Software Industry | Technavio Aug 23rd, 2021 exchange4media OTTs bullish about connected TV segment as viewership soars Aug 20th, 2021 The Business Times Turning 56, with eye on the future: What “next big thing” could Singapore set its sights on for the decade ahead? Aug 9th, 2021 e27 How to be an effective product team manager as your team grows Aug 5th, 2021 PR Newswire 믹스패널, G2 크라우드 어워드에서 ‘2021 하계 아시아 리더’로 선정 Aug 3rd, 2021 PR Newswire Mixpanel, Leading Product Analytics Company, Names Jake Mars Senior Vice President of Global Sales Jul 29th, 2021 PR TIMES Mixpanel、G2サマー2021ランキングの「アジアリーダー」に選出 Jul 28th, 2021 Cult of Mac Stop! It’s too late to downgrade to iOS 14.6 if you’ve already updated Jul 27th, 2021 Tycoon Story List of Top 5 Mobile Marketing Tools Jul 20th, 2021 Software World Top 10+ Best Marketing Analytics Software & Tools in 2021 Jul 20th, 2021 PR Newswire Mixpanel, Leading Product Analytics Company, Wins Multiple Comparably “Best Places to Work” Awards Jul 19th, 2021 PR Newswire Mixpanel Partners with Product School to Offer Free Product Analytics Certification Course Jul 15th, 2021 Business Insider The 25 best small and midsize companies for career growth, according to employees Jul 15th, 2021 Business Insider The 25 best CEOs of small and midsize companies, ranked by employees of color Jul 13th, 2021 Business Insider The 25 best CEOs of small and midsize companies ranked, according to female employees Jul 12th, 2021 PR Newswire Mixpanel Ranked as Leader in 15+ Categories for G2’s Summer 2021 Rankings Jul 9th, 2021 Human37 Human37 becomes Mixpanel Certified Gold Partner Jun 29th, 2021 Open PR Conversion Maker startet Vertrieb von Mixpanel in der DACH-Region Jun 16th, 2021 Inc. 10 Startups That Prove You Can Compete With Google (and Win) Jun 14th, 2021 Built in Chicago Cloud data platforms are the solution to modern data stack challenges Jun 9th, 2021 Venture Square 글로벌 제품 분석 ‘믹스패널’, 마켓핏랩과 한국 판매 파트너십 Apr 29th, 2021 Productzine NTTコム オンライン、プロダクト分析サービス「Mixpanel」の国内販売を開始 Apr 23rd, 2021 Sifted 3 common mistakes startups make when tracking product analytics Apr 22nd, 2021 NTT Communications NTTコム オンライン、プロダクトアナリティクス分野のグローバルリーダーMixpanel, Inc.と戦略的提携を締結、国内総代理店として販売開始 Apr 21st, 2021 Techcrunch This Week in Apps: Facebook’s other Clubhouse rival, Apple details ATT, App Store trial nears Apr 10th, 2021 MarketingTech Агентство Риалвеб стало партнером сервиса продуктовой аналитики Mixpanel Apr 9th, 2021 CFOtech Asia Customer data generation spikes during 2020 – Twilio report Feb 15th, 2021 Destination CRM Mailchimp Integrates with Patreon and Mixpanel Feb 11th, 2021 PR Newswire Insider is one of the preferred partner for Messaging & Experiments as Mixpanel sunsets mobile A/B testing Jan 28th, 2021 Card Rates Mixpanel’s Robust Analytics Help Financial Institutions Improve Product Usability and Customer Experience Oct 19th, 2020 London Loves Business Mixpanel announces €100m 10-year European expansion plan Oct 2nd, 2020 Pressmeddelande UX-agency Osynlig and market-leading product analytics platform Mixpanel announce their partnership Sep 24th, 2020 Business Wire MoEngage and Mixpanel partner to enable highly personalized customer engagement Sep 16th, 2020 Reward Expert Mixpanel helps businesses generate more revenue with their data analyzation Jul 31st, 2020 CNET Japan 世界26,000社に選ばれるプロダクト分析ツールMixpanel 株式会社ハイ・コンセプトがオフィシャルパートナーとなり導入を支援 Jun 18th, 2020 Aithority German TV streaming service Joyn chooses Mixpanel’s product analytics solution to accelerate their growth strategy May 8th, 2020 Bloomberg Uber drives customer-focused innovation with Mixpanel Mar 12th, 2020 Forbes The Best Companies For Corporate Culture In 2019 Dec 10th, 2019 Venture Beat How causal inference is helping companies innovate and grow Oct 15th, 2019 Bloomberg Apple’s Lower Prices, Users’ Aging Handsets Drive iPhone Demand Oct 14th, 2019 Venture Beat Data across borders: The importance of data residency Oct 3rd, 2019 Thrillist Here are the Top 100 Companies With the Happiest Employees in 2019 Oct 2nd, 2019 Business Insider The 25 small US companies with the happiest employees Oct 1st, 2019 The Next Web Here’s how you can truly understand your company’s metrics Jul 8th, 2019 Tech Republic The 25 best product and engineering departments to work for, according to employees Apr 1st, 2019 USA Today Google, Microsoft and Starbucks are some of the best places to work in the US, workers say Mar 28th, 2019 NY Times A.I. wants to know how you plan a trip Mar 4th, 2019 The Next Web Some of you definitely did your Cyber Monday shopping at work Dec 3rd, 2018 ZD Net New iPhone sales may be showing some signs of weakening, according to Mixpanel Nov 14th, 2018 Techcrunch These are the most successful companies to emerge from Y Combinator Oct 17th, 2018 The Telegraph US tech business Mixpanel opens office for 40 staff in London Oct 14th, 2018 Techcrunch Facebook is now a major mobile browser in U.S. with 10%+ market share in many states Aug 6th, 2018 Business Insider This former Twitter exec took over as CEO of an $865 million company — now, he explains his master plan to take on Google, and his unusual reason to want to IPO Jul 29th, 2018 Martech Series Mixpanel and Zendesk Partner to Expand the Future of Data-Driven Customer Experiences Jul 25th, 2018 Trust Radius Mixpanel is awarded a 2018 TrustRadius Top Rated badge for Web Analytics Tools May 8th, 2018 Forbes Mixpanel 2018 Media Benchmarks Report Reveals The Truth Of Our Media May 8th, 2018 CNBC Twitter’s former ‘Mr. Fixit’ takes over analytics start-up Mixpanel as 29-year-old CEO steps down Apr 23rd, 2018 Inc. This 29-Year-Old Thinks Steve Jobs Is Wrong About Design. So He Built a Company to Prove It. Apr 18th, 2018 Business Insider This chart shows iPhone X adoption has overtaken the iPhone 8 and iPhone 8 Plus Dec 13th, 2017 ZD Net Apple: iOS 11 is now running on more than half of all iPhones and iPads Nov 8th, 2017 App Developer Magazine The report from 50 billion mobile and web events is here Oct 25th, 2017 Fortune Microsoft and Google Give Startups Options to Amazon’s Cloud Aug 17th, 2017 CNBC App analytics CEO on smartphone adoption Oct 24th, 2016 Techcrunch iOS 10 hits majority of devices Oct 10th, 2016 Forbes Mixpanel is the only product analytics company named in the Forbes Cloud 100 Sep 7th, 2016 San Francisco Business Times Mixpanel awarded Best Cloud company to work for Aug 29th, 2016 Geek Wire Analytics startup Mixpanel opens Seattle office as it nears billion-dollar valuation Jul 19th, 2016 Huffington Post Mixpanel’s CEO on the Astounding Power of Data Jul 18th, 2016

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