People analytics
helps you understand &
re-engage your customers

Imagine being able to understand who your users are, see what they do before or after they sign up, re-engage them with notifications, and dig deep into your customer revenue. Now it's possible, all in one place, with People Analytics.

See how it works

Learn who your users are with profiles

Mixpanel enables you to tie your company's data to your users to see who they are, what they
have done in your app, and to give you a powerful and flexible way to communicate with them using it.

Customizable Profiles

Build customizable profiles of your customers

Customer Profiles

Manually create your own customer profiles

Activity feed lets you know how
people use your product

Activity Feed helps you understand the path people take while using your app before or after they have signed up. You'll be able to improve your product just by watching a timeline of their actions. Learn more

Notifications that get your
customers to come back

Take action on the surprising things you learn using Mixpanel. Now, you can set up ways to automatically send emails, push notifications, and in-app messages to your customers based on who they are and what they have done. Notifications can help you drive engagement back to your app or broadcast important updates about your company. Learn more

Revenue analytics tells you who your most valuable customers are

When it comes down to it, revenue is your most important metric. Mixpanel enables you to see the lifetime value of a customer, so you know how much you can spend to acquire more of them while remaining profitable. Use Mixpanel to drill down and better understand the value of each marketing channel so that you don't just know that you're making money but why you are.

Learn more

Measure what people think and how they feel with Mobile Surveys

Mixpanel already tells you what people are doing in your app but it's always been difficult to measure what people think and feel. All you have to do now is just ask! Surveys let you instantly ask your customers anything so you can finally answer the questions that have been difficult to measure. At last, we can put an end to guessing what people want.

Learn more

Instant, powerful analytics for
your entire customer base

Mixpanel's power lies in giving you the ability to learn more from your data by being able to ask increasingly important and complex questions. Most analytics products limit insights to basic trend lines, showing for example "number of people who signed up" over time. Mixpanel goes further by enabling you to draw correlations, analyze cohorts of customers, visualize data in unique ways, and see how your experiments have gone.

Getting started takes less than 10 minutes

Mixpanel has an SDK you can install on every major platform, including mobile.
Even if you get stuck, our smart and fast support team can help at no extra cost.

Try it for free