The next leap in understanding your users.

Mixpanel enables you to tie data to your users to see who they are and what they have done in your app. See groups of users with similar activity profiles, improve your product by following along as people experience it, or send customers a message to get their feedback.

See how it works

People analytics

It's time to get to know your users.

Our targeting system makes it easy to see groups of users that have similar profiles. So whether you have a few customers or millions, you'll be able to understand exactly who is using your product.

Activity Feed

Let your customer's
actions tell their own story.

Activity Feed puts customer behavior into an event-based timeline, so you can follow along as people experience your product, seeing where they get stuck along the way.

Now you can test ways to improve your app for specific segments by looking at individual customer behavior. For example, compare the behavior of customers that recently cancelled to see if they share similarities.

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Lifetime Value

Learn how valuable your
customers are.

Revenue is the most important metric to assess your business’s performance. Mixpanel enables you to see the lifetime value of a customer, so you know how much you can spend to acquire more of them while remaining profitable. Use Mixpanel to drill down and better understand the value of each marketing channel.

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Take Actions

Get personal. Send them a message.

Now, you can empower your marketing team to take action on what they learn. Mixpanel makes it easy to interact with your users. You can send them a message right from the platform if you save their email address with us. It's simple, convenient, and requires no extra effort.

Getting started takes less than 10 minutes.

Mixpanel has a simple SDK you can install on every major platform including mobile. Even if you get stuck, our smart and fast support team can help at no extra cost.

Try it for free