People analytics
helps you understand &
re-engage your customers
Imagine being able to understand who your users are, see what they do before or after they sign up, re-engage them with notifications, and dig deep into your customer revenue. Now it's possible, all in one place, with People Analytics.
See how it works
Learn who your users are with profiles
Mixpanel enables you to tie your company's data to your users to see who they are, what they
have done in your app, and to give you a powerful and flexible way to communicate with them using it.
Customizable Profiles
Build customizable profiles of your customers
Search
Search and filter amongst all your customers
Customer Profiles
Manually create your own customer profiles
Activity feed lets you know how
people use your product
Activity Feed helps you understand the path people take while using your app before or after they have signed up. You'll be able to improve your product just by watching a timeline of their actions. Learn more
Notifications that get your
customers to come back
Take action on the surprising things you learn using Mixpanel. Now, you can set up ways to automatically send emails, push notifications, and in-app messages to your customers based on who they are and what they have done. Notifications can help you drive engagement back to your app or broadcast important updates about your company. Learn more
Revenue analytics tells you who your most valuable customers are
When it comes down to it, revenue is your most important metric. Mixpanel enables you to see the lifetime value of a customer, so you know how much you can spend to acquire more of them while remaining profitable. Use Mixpanel to drill down and better understand the value of each marketing channel so that you don't just know that you're making money but why you are.
Learn more
Measure what people think and how they feel with Mobile Surveys
Mixpanel already tells you what people are doing in your app but it's always been difficult to measure what people think and feel. All you have to do now is just ask! Surveys let you instantly ask your customers anything so you can finally answer the questions that have been difficult to measure. At last, we can put an end to guessing what people want.
Learn more
Predict reveals who will convert
or not, before they do
Use Predict to learn whether your app's users will convert. You can define what converting means for your company. And automatically send marketing notifications based on their likelihood of conversion. For example, a photo sharing company may want to know who will eventually take a picture five times. Or who won't, so they can nudge them to. Predict lets you take action on things before it's too late.
Instant, powerful analytics for
your entire customer base
Mixpanel's power lies in giving you the ability to learn more from your data by being able to ask increasingly important and complex questions. Most analytics products limit insights to basic trend lines, showing for example "number of people who signed up" over time. Mixpanel goes further by enabling you to draw correlations, analyze cohorts of customers, visualize data in unique ways, and see how your experiments have gone.
Learn something surprising about your users
Engagement
Retention
Funnel Analysis
Notifications
People Analytics
Mobile A/B Testing
Getting started takes less than 10 minutes
Mixpanel has an SDK you can install on every major platform, including mobile.
Even if you get stuck, our smart and fast support team can help at no extra cost.