Analytics
Core reports
Insights
Flows
Funnels
Retention
Cohorts
Advanced analysis
Impact
Find interesting segments
Experiments
Signal
Query-time data modeling
Statistical operators for events and properties
Behavioral frequency analysis
Custom sessions
Custom events
Custom properties
Lookup tables
Monitoring and alerts
Live events
Custom dashboards for web and TV
Email digests
Alerts
Group Analytics
Data Collection, Exports and Integrations
Data collection & tracking
Mixpanel SDKs for real-time tracking
Identity management
Data imports
Import API
Schemas API
Cloud ingestion
Data exports
Report exports
Raw data export API
Formatted API export
Automated data export
Integrations
A/B testing and experimentation tools
Advertising platforms
Attribution
Customer data platforms
Data governance
Product tours and onboarding
Messaging
Data pipelines
Data Governance
Lexicon
Data dictionary
Data management
Access controls and permissions
Project roles & permissions
Entity sharing and permissions controls
Private reports
Data views
Sensitive data classification
Security and Privacy
Two-factor authentication
Support for US or EU data residency
SAML-based single sign-on (SSO)
Compliance
GDPR compliant
Native SOC 2 type II compliant
CCPA compliant processing
Customizable data retention policy
Tools to help with HIPAA compliant processing
Pricing and Usage
Saved reports
Data history
Custom pricing
Accommodations for seasonal traffic
MTU based pricing
Frequently Asked Questions
What is an event?
How does pricing work?
How can I estimate my event volume?
What if I go over my prepaid amount?
We’re a startup. Do you have any discounts?
What resources are available to ensure I get the most out of Mixpanel?