Understanding the state of product analytics in EMEA - Mixpanel

Understanding the state of product analytics in EMEA


How today’s leading product teams are using data to drive product-led growth—and what the future may hold.

We asked nearly 500 leading product professionals around the globe—from SMBs to Fortune 100 enterprises—about what metrics matter most to them, how they use data to drive product innovation, and the barriers and challenges they face to becoming data-driven, in order to bring you our first-ever State of Product Analytics report, in partnership with Product School.

Now, we’re going even deeper to help you understand not just how today’s product teams are driving growth and innovation with data, but what the future may hold as we navigate a new world brought on by COVID-19. 

We sat down with Mixpanel’s Senior Solutions Consultant, Ross Walker, and Kristijan Arsov of Alite International, a firm that has helped hundreds of reputable brands launch products you know and love, to go beyond the survey and discuss how he has seen the report’s findings unfold in the real world.

Watch this on-demand webinar to hear:

  • The top questions product teams in EMEA are asking.
  • How successful brands use data to make key product and engagement decisions.
  • Early trends in how the role of product analytics is changing due to COVID-19.


Kristijan Arsov Digital Marketing Manager, Alite International

Ross Walker
Ross Walker Sr. Solutions Consultant, Mixpanel

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