Asana’s Head of Experience Research, Beth Toland, joins us for a special AMA (Ask Me Anything) on building great experiences through understanding. Whether you’re looking for guidance on cross-functional collaboration, developing a creative and flexible approach to your research, or facing the sometimes uncomfortable truths of your findings and turning them into impactful, data-driven insights, Beth will answer the questions that matter most to you. You won’t want to miss this exclusive opportunity to hear from a seasoned leader who’s been there, done that, and seen it all.
About Beth: Beth Toland is the Head of Experience Research at Asana. A seasoned researcher with a passion for data-informed design, she and her team work closely with Product partners to inspire vision and drive roadmap strategy. Prior to joining Asana, Beth led research teams at companies of all sizes and maturity—from consultancies to in-house organizations—having spent her early career at notable companies, including Sapient and Marriott.
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Join our guests from ELMO Software, REA Group, and Whispir as they share best practices on how they make product analytics work in their companies.View now
Product decisions are crucial for the success of our companies, yet we frequently get them wrong. Often our framework for decision-making relies not on data, but instead on the basis of opinions, intuition, consensus, and biases. Even if we do have data, it’s not always interpreted correctly, or we may read too much into it.
Join Itamar Gilad and learn how to strike the right balance between using data and intuition, to make decisions based on evidence. Modeled after the scientific method, Itamar will walk through his Confidence Meter, a tool he developed to help teams shorten the time spent on making product decisions while increasing the likelihood of making the right ones.
About Itamar: Itamar is a coach, author, and speaker specializing in product management, strategy, and growth. Over the past 20 years, he held senior product management and engineering roles at Google, Microsoft, IBM, and a number of startups. At Google, Itamar worked on Gmail and YouTube. Among other things he launched Gmail’s Tabbed Inbox and lead Gmail’s growth team resulting in 1Bn monthly active users. Itamar writes a popular product management blog and is the creator of a number of product management methodologies including GIST planning and the Confidence Tool.View now