With the increasingly stringent focus on global privacy laws, how do you safely and ethically leverage data to deliver the tailor-made products, services, and content that consumers have come to expect? At first glance, it’s understandable why respecting privacy and collecting data may seem like contradictory concepts in principle, particularly when tools like user analytics are introduced into the equation. But that’s not the whole story.
Mixpanel’s Global Head of Privacy & Security, Peter Day, will share how the correct use of product-based analytics can actually enhance user privacy significantly while also allowing you to get the data you need to build better products. You’ll even have a chance to ask him your most pressing privacy-related questions.