With the increasingly stringent focus on global privacy laws, how do you safely and ethically leverage data to deliver the tailor-made products, services, and content that consumers have come to expect? At first glance, it’s understandable why respecting privacy and collecting data may seem like contradictory concepts in principle, particularly when tools like user analytics are introduced into the equation. But that’s not the whole story.
Mixpanel’s Global Head of Privacy & Security, Peter Day, will share how the correct use of product-based analytics can actually enhance user privacy significantly while also allowing you to get the data you need to build better products. You’ll even have a chance to ask him your most pressing privacy-related questions.
Join our guests from ELMO Software, REA Group, and Whispir as they share best practices on how they make product analytics work in their companies.View now
Product decisions are crucial for the success of our companies, yet we frequently get them wrong. Often our framework for decision-making relies not on data, but instead on the basis of opinions, intuition, consensus, and biases. Even if we do have data, it’s not always interpreted correctly, or we may read too much into it.
Join Itamar Gilad and learn how to strike the right balance between using data and intuition, to make decisions based on evidence. Modeled after the scientific method, Itamar will walk through his Confidence Meter, a tool he developed to help teams shorten the time spent on making product decisions while increasing the likelihood of making the right ones.
About Itamar: Itamar is a coach, author, and speaker specializing in product management, strategy, and growth. Over the past 20 years, he held senior product management and engineering roles at Google, Microsoft, IBM, and a number of startups. At Google, Itamar worked on Gmail and YouTube. Among other things he launched Gmail’s Tabbed Inbox and lead Gmail’s growth team resulting in 1Bn monthly active users. Itamar writes a popular product management blog and is the creator of a number of product management methodologies including GIST planning and the Confidence Tool.View now