GDPR & analytics: From cookies to consent

 

Of all the challenges in modern data strategy, consent management—the steps an organization takes to ensure that individuals have control over their data—is undeniably one of the hardest to navigate. It’s no secret that data is one of today’s most valuable commodities. In order to succeed, businesses must actively leverage their data to deliver the tailor-made products consumers have come to expect. And yet, long-term success hinges entirely upon using that data the right way—safely, ethically, and legally. But how do you do that? And what does that look like in the context of the still relatively new GDPR, ePrivacy Directive’s “cookie rule,” and the growing number of other global privacy laws and regulations?

Back by popular demand, Mixpanel’s Global Head of Privacy & Security, Peter Day, will be leading a session designed to help you create a leveled-up data strategy that accounts for effective consent management. Peter will share key trends emerging globally around consent, and the role it plays in analytics, as well as practical tips from the trenches. You’ll even have the chance to ask your most pressing questions.

 

Join to learn about:

  • Consent management in the European Union under the GDPR and ePrivacy Directive’s “cookie rule”
  • Consent management trends and implications from a broader global perspective
  • Practical tips and tricks for how to be data-driven in your product and analytics strategy—the right (and legal!) way

 

Speakers

Peter-Day
Peter Day Global Head of Privacy & Security @ Mixpanel

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Making better product decisions using evidence

Product decisions are crucial for the success of our companies, yet we frequently get them wrong. Often our framework for decision-making relies not on data, but instead on the basis of opinions, intuition, consensus, and biases. Even if we do have data, it’s not always interpreted correctly, or we may read too much into it. 

Join Itamar Gilad on Wednesday, 28 October at 10:00 CEST for a 45-minute hands-on workshop on how to strike the right balance between using data and intuition, to make decisions based on evidence. Modeled after the scientific method, Itamar will walk through his Confidence Meter, a tool he developed to help teams shorten the time spent on making product decisions while increasing the likelihood of making the right ones.

Do you have questions on this topic? Make sure you submit it when registering and we will try to respond during the Q&A.

About Itamar: Itamar is a coach, author, and speaker specializing in product management, strategy, and growth. Over the past 20 years, he held senior product management and engineering roles at Google, Microsoft, IBM, and a number of startups. At Google, Itamar worked on Gmail and YouTube. Among other things he launched Gmail’s Tabbed Inbox and lead Gmail’s growth team resulting in 1Bn monthly active users. Itamar writes a popular product management blog and is the creator of a number of product management methodologies including GIST planning and the Confidence Tool.

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