On-demand | 43 minutes
In a recent product management survey, only 20% of respondents said their company managed product launches well. The remaining majority blamed misalignment and poor communication between product and marketing teams for the failed launches. So how can brands overcome this common challenge?
Join the product and marketing duo behind LinkedIn Stories Ads for a fireside chat and learn how they successfully launched their biggest beta to both advertisers and members during COVID.
Join our guests from ELMO Software, REA Group, and Whispir as they share best practices on how they make product analytics work in their companies.View now
Product decisions are crucial for the success of our companies, yet we frequently get them wrong. Often our framework for decision-making relies not on data, but instead on the basis of opinions, intuition, consensus, and biases. Even if we do have data, it’s not always interpreted correctly, or we may read too much into it.
Join Itamar Gilad and learn how to strike the right balance between using data and intuition, to make decisions based on evidence. Modeled after the scientific method, Itamar will walk through his Confidence Meter, a tool he developed to help teams shorten the time spent on making product decisions while increasing the likelihood of making the right ones.
About Itamar: Itamar is a coach, author, and speaker specializing in product management, strategy, and growth. Over the past 20 years, he held senior product management and engineering roles at Google, Microsoft, IBM, and a number of startups. At Google, Itamar worked on Gmail and YouTube. Among other things he launched Gmail’s Tabbed Inbox and lead Gmail’s growth team resulting in 1Bn monthly active users. Itamar writes a popular product management blog and is the creator of a number of product management methodologies including GIST planning and the Confidence Tool.View now