How to successfully implement product analytics to generate value - Mixpanel

How to successfully implement product analytics to generate value

You understand the value of product analytics, and how data can bring valuable insights to help you improve your digital assets and drive business outcomes. Now, the challenge is to roll out a product analytics platform and make sure it delivers the desired results.

Brad Dunn, Chief Product Officer at Whispir, Hugh McLachlan, Head of Product at ELMO Software, and Mathew Manning, Senior Product Manager at REA Group discuss:

  • How you could set the right goals and metrics to measure
  • What you should prepare in the blueprint for platform rollout
  • Useful approaches to building cross functional buy-in and collaboration for the implementation
  • Best practices for on-going data management and user adoption post implementation


Brad Dunn
Brad Dunn Chief Product Officer, Whispir

Brad heads up the Product, Product Marketing and UX practices at Whispir, an ASX listed communications intelligence company which has been operating for nearly two decades. Before that he was the founder of, and the CEO of Nazori, a product development company based in Melbourne.

Hugh McLachlan
Hugh McLachlan Head of Product, ELMO Software

Hugh is the Head of Product at ELMO Software where he’s focused on building HR and Payroll Solutions that help employees thrive and businesses grow. Hugh is an insatiable learner who is all about creating great products and cultivating the dynamic teams that build them.

Matthew Manning
Mathew Manning Senior Product Manager, REA Group

Mat is a Senior Product Manager at REA Group, an ASX listed company with leading Australian brands & Mat looks after Ignite, a platform to empower the real estate industry, and understanding the story that data tells is a key part of Mat’s day to day role.

Peishan Tan Strategic Customer Success, Mixpanel

Peishan supports Mixpanel customers in APAC to build robust product analytics strategies and continuously enables them to get more value from their use of Mixpanel. Prior to that, she led the design and execution of analytics strategies for clients at a digital agency in Sydney.


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