You understand the value of product analytics, and how data can bring valuable insights to help you improve your digital assets and drive business outcomes. Now, the challenge is to roll out a product analytics platform and make sure it delivers the desired results.
Brad Dunn, Chief Product Officer at Whispir, Hugh McLachlan, Head of Product at ELMO Software, and Mathew Manning, Senior Product Manager at REA Group discuss:
Brad heads up the Product, Product Marketing and UX practices at Whispir, an ASX listed communications intelligence company which has been operating for nearly two decades. Before that he was the founder of OHNO.ai, and the CEO of Nazori, a product development company based in Melbourne.
Hugh is the Head of Product at ELMO Software where he’s focused on building HR and Payroll Solutions that help employees thrive and businesses grow. Hugh is an insatiable learner who is all about creating great products and cultivating the dynamic teams that build them.
Mat is a Senior Product Manager at REA Group, an ASX listed company with leading Australian brands realestate.com.au & realcommercial.com.au. Mat looks after Ignite, a platform to empower the real estate industry, and understanding the story that data tells is a key part of Mat’s day to day role.
Peishan supports Mixpanel customers in APAC to build robust product analytics strategies and continuously enables them to get more value from their use of Mixpanel. Prior to that, she led the design and execution of analytics strategies for clients at a digital agency in Sydney.
Join our guests from ELMO Software, REA Group, and Whispir as they share best practices on how they make product analytics work in their companies.View now
Product decisions are crucial for the success of our companies, yet we frequently get them wrong. Often our framework for decision-making relies not on data, but instead on the basis of opinions, intuition, consensus, and biases. Even if we do have data, it’s not always interpreted correctly, or we may read too much into it.
Join Itamar Gilad and learn how to strike the right balance between using data and intuition, to make decisions based on evidence. Modeled after the scientific method, Itamar will walk through his Confidence Meter, a tool he developed to help teams shorten the time spent on making product decisions while increasing the likelihood of making the right ones.
About Itamar: Itamar is a coach, author, and speaker specializing in product management, strategy, and growth. Over the past 20 years, he held senior product management and engineering roles at Google, Microsoft, IBM, and a number of startups. At Google, Itamar worked on Gmail and YouTube. Among other things he launched Gmail’s Tabbed Inbox and lead Gmail’s growth team resulting in 1Bn monthly active users. Itamar writes a popular product management blog and is the creator of a number of product management methodologies including GIST planning and the Confidence Tool.View now