We believe in builders

People that endeavor to create and lead change. Whether it’s through building new companies, products, services, brands, or communities.

Along the way, builders need data because as they bring their vision to life, they realize not all change is good. You have to measure to see what works; to separate change from progress.

For most of history, getting data was an expensive, manual process.

Then everything connected to the Internet

Now we have the data, but getting answers is still difficult and slow. The tools available are either too shallow or too challenging for non-experts. So, we’re still stuck: waiting for data, debating, paying attention to sunk costs, and rationalizing.

Enter Mixpanel

Think of it like this: Building without analytics is like driving a car without lights. You might feel like you‘re moving, but the path is unclear. Driving with lights illuminates the path so you can travel the road faster. You can go on an entire journey.

To build is to decide that progress is possible

Our vision is for everyone to have all the answers they need at their fingertips. When everyone in the organization can see — and learn from — the impact of their work, they are poised to make better decisions.

At the core of Mixpanel is an event-based data model.

Each event is an interaction with your product and company, and collectively they can answer almost any question about what is happening and how things have changed over time.

Mixpanel is designed to be an extension of how you see the world — not in columns and rows like a spreadsheet — but in how people behave. You go to lunch at a deli. Watch a movie at night. Order breakfast on your phone. Buy an airline ticket to another country. Swipe left (or right). This makes data easier to analyze and creates a fuller portrait of the experience.

We believe people who lead change are builders.

It is creative because it is collaborative and surprising. We also believe that data alone isn’t responsible for building something remarkable. In the same way, the best films aren’t designed by test audiences or stunning photographs made from only the best gear. We believe in enhancing people’s imagination, grit, and desire to create change with tools that help them uncover truth.

We don’t have to wait for a better world.

We can build it.

Unlock truth for everyone