To build is to decide that progress is possible
Our vision is for everyone to have all the answers they need at their fingertips. When everyone in the organization can see — and learn from — the impact of their work, they are poised to make better decisions.
At the core of Mixpanel is an event-based data model.
Each event is an interaction with your product and company, and collectively they can answer almost any question about what is happening and how things have changed over time.
Mixpanel is designed to be an extension of how you see the world — not in columns and rows like a spreadsheet — but in how people behave. You go to lunch at a deli. Watch a movie at night. Order breakfast on your phone. Buy an airline ticket to another country. Swipe left (or right). This makes data easier to analyze and creates a fuller portrait of the experience.
We believe people who lead change are builders.
It is creative because it is collaborative and surprising. We also believe that data alone isn’t responsible for building something remarkable. In the same way, the best films aren’t designed by test audiences or stunning photographs made from only the best gear. We believe in enhancing people’s imagination, grit, and desire to create change with tools that help them uncover truth.
We don’t have to wait for a better world.
We can build it.