Find your fastest path to growth

Make the right decisions, fast—with self-serve product analytics, web analytics, and session replay. No delays. No SQL.

Effortless

Start in seconds

Track and analyze data from day one.

Fast, accessible insights

Get direct access to actionable data and detailed user behavior without relying on data teams.

See into your user journey

Learn exactly how users interact with your app or website using session replay.

Instant setup

Track user interactions using just one line of code–no need for complex integrations.

Value-Packed

More analytics, for less

Answer essential product questions and beyond with the most generous plans to get started.

Try before you buy

With 1M monthly events included, start analyzing without paying a cent.

Fully loaded from the start

Mixpanel’s plans include advanced features designed to help you grow, not limit you.

Startups save even more

Qualifying startups get their first year of Mixpanel for free, including advanced features and premium add-ons.

Dynamic

Analytics from pre-product to post-IPO

Set it and forget it. Don’t worry about ripping and replacing your product analytics platform when you grow and scale.

Avoid switching costs

Most platforms aren’t designed for scale. Start and continue your analytics journey without worrying about future migrations.

Work with your preferred stack

Analyze and integrate data from the systems you trust. Connect Mixpanel to other productivity, marketing, and data warehouse solutions.

Flexible for your needs

Dynamic by design, Mixpanel helps you evolve and go deeper with your analysis when you’re ready.

Community

Better guidance, better decisions

You’re not alone on your analytics journey. Mixpanel’s seasoned experts and community are here to help.

Accessible, helpful support

Get dedicated, human support no matter what plan level you're on.

Tap into fellow experts

Join 11,000+ peers in the largest analytics community.

Customers

Discover how 20,000+ businesses like yours are using Mixpanel to grow

How Joyn prioritized the user experience to drive subscriptions and ad revenue

How May doubled their user retention rate

How Purp Social increased paid user conversions by 47%

Mixpanel’s killer feature is letting us identify what needs to be done and how to do it in a cost-effective way...so everyone can do their jobs and innovate quicker.

Dmitri Voronenko, CTO at Mad Paws

Mixpanel’s ability to break data into actionable insights helps us understand the way users are interacting within the platform, test our hypotheses in real-time, and not miss a single data point that could be critical in defining the user experience.

Ved Prakash, VP of Growth and Marketing

Mixpanel enables Gekko to make the best decisions based on real data to improve overall growth.

Julius Heyning, Growth & Strategy Director

Shipping fast is only one piece of the puzzle. There's no value in shipping fast if you can't measure the impact—which is why Mixpanel is the other critical piece you need to build truly great products.

Kevin Truong, Portfolio Product Manager

Start answering
data questions, faster

Find product-market fit from day one and discover the fastest ways to grow your business.