Mixpanel vs. Fullstory

Mixpanel vs. Fullstory

Frustrated with switching between tools and limited analytics depth? Mixpanel unifies powerful quantitative analytics with session replay, experiments, all in one platform.

Frustrated with switching between tools and limited analytics depth? Mixpanel unifies powerful quantitative analytics with session replay, experiments, all in one platform.

Session replay integrated with analytics

Session replay integrated with analytics

Jump directly from funnels, journeys, and segments into session replays to see real user behavior and understand the “why,” all in one platform.

Jump directly from funnels, journeys, and segments into session replays to see real user behavior and understand the “why,” all in one platform.

Advanced analytics, faster insights.

Advanced analytics, faster insights.

Mixpanel helps you pinpoint drop-offs, friction points, or unusual behavior through metrics first — then jump into the exact replays that explain why. No more sifting through endless sessions to find signal.

Mixpanel helps you pinpoint drop-offs, friction points, or unusual behavior through metrics first — then jump into the exact replays that explain why. No more sifting through endless sessions to find signal.

Trust every insight

Trust every insight

Session Replay is powered by the same governed, high-quality event data you already rely on in Mixpanel. Every insight is anchored in tracking you trust.

Session Replay is powered by the same governed, high-quality event data you already rely on in Mixpanel. Every insight is anchored in tracking you trust.

A single place to measure, understand, and improve your product

Mixpanel unifies deep analytics, session replay, experimentation, and metric trees in one platform, giving your team a complete view of the user journey.

Analytics and replay in one workflow: Move from funnels, journeys, and cohorts directly into session replays to see the real user behaviors behind every trend and conversion.

Experiments and insights connected end-to-end: When you spot an issue, you can immediately test and measure improvements with built-in experiments, all without switching tools.

Understand your metrics in one map with Metric Trees: Visualize how activation, engagement, and retention metrics relate to each other so you can diagnose changes and prioritize confidently.

Circular graphic showing the Mixpanel logo at the center surrounded by eight colorful icons representing different analytics capabilities, including experimentation, Heatmaps, Session Replay, funnels, flows, retention, insights, and Metric Trees. The connected icons illustrate Mixpanel as a unified, full-platform product analytics solution.

A single place to measure, understand, and improve your product

Mixpanel unifies deep analytics, session replay, experimentation, and metric trees in one platform, giving your team a complete view of the user journey.

Analytics and replay in one workflow: Move from funnels, journeys, and cohorts directly into session replays to see the real user behaviors behind every trend and conversion.

Experiments and insights connected end-to-end: When you spot an issue, you can immediately test and measure improvements with built-in experiments, all without switching tools.

Understand your metrics in one map with Metric Trees: Visualize how activation, engagement, and retention metrics relate to each other so you can diagnose changes and prioritize confidently.

Circular graphic showing the Mixpanel logo at the center surrounded by eight colorful icons representing different analytics capabilities, including experimentation, Heatmaps, Session Replay, funnels, flows, retention, insights, and Metric Trees. The connected icons illustrate Mixpanel as a unified, full-platform product analytics solution.

A single place to measure, understand, and improve your product

Mixpanel unifies deep analytics, session replay, experimentation, and metric trees in one platform, giving your team a complete view of the user journey.

Analytics and replay in one workflow: Move from funnels, journeys, and cohorts directly into session replays to see the real user behaviors behind every trend and conversion.

Experiments and insights connected end-to-end: When you spot an issue, you can immediately test and measure improvements with built-in experiments, all without switching tools.

Understand your metrics in one map with Metric Trees: Visualize how activation, engagement, and retention metrics relate to each other so you can diagnose changes and prioritize confidently.

Circular graphic showing the Mixpanel logo at the center surrounded by eight colorful icons representing different analytics capabilities, including experimentation, Heatmaps, Session Replay, funnels, flows, retention, insights, and Metric Trees. The connected icons illustrate Mixpanel as a unified, full-platform product analytics solution.
A single place to measure, understand, and improve your product

Mixpanel unifies deep analytics, session replay, experimentation, and metric trees in one platform, giving your team a complete view of the user journey.

Analytics and replay in one workflow: Move from funnels, journeys, and cohorts directly into session replays to see the real user behaviors behind every trend and conversion.

Experiments and insights connected end-to-end: When you spot an issue, you can immediately test and measure improvements with built-in experiments, all without switching tools.

Understand your metrics in one map with Metric Trees: Visualize how activation, engagement, and retention metrics relate to each other so you can diagnose changes and prioritize confidently.

Circular graphic showing the Mixpanel logo at the center surrounded by eight colorful icons representing different analytics capabilities, including experimentation, Heatmaps, Session Replay, funnels, flows, retention, insights, and Metric Trees. The connected icons illustrate Mixpanel as a unified, full-platform product analytics solution.
Funnel configuration panel in the Mixpanel UI titled “App Install Through First Like,” showing a three-step funnel: App Install, Watch First Post, and Like First Post. The card allows adding more steps, setting a 7-day conversion window, and choosing breakdown metrics like Users and Total Sessions to analyze how many users progress through each stage.

Unlock deeper insights with best-in-class analytics

Mixpanel gives you the quantitative depth to uncover trends, diagnose issues, and understand exactly how users move through your product. While replays show you behavior, Mixpanel’s analytics reveal the patterns behind it, helping you make smarter, faster decisions.

Granular funnels & journeys that reveal real behavior: Analyze flows with unlimited steps, compare paths side-by-side, and break down conversion rates by any property or cohort to pinpoint friction and opportunity.

Advanced segmentation & behavioral cohorts: Drill down into user behavior with custom cohorts and flexible filters.

Multi-dimensional breakdowns that expose hidden patterns: Slice any report by multiple dimensions at once (e.g., device + plan + action) to surface insights that traditional replay tools can’t reveal on their own.

Funnel configuration panel in the Mixpanel UI titled “App Install Through First Like,” showing a three-step funnel: App Install, Watch First Post, and Like First Post. The card allows adding more steps, setting a 7-day conversion window, and choosing breakdown metrics like Users and Total Sessions to analyze how many users progress through each stage.

Unlock deeper insights with best-in-class analytics

Mixpanel gives you the quantitative depth to uncover trends, diagnose issues, and understand exactly how users move through your product. While replays show you behavior, Mixpanel’s analytics reveal the patterns behind it, helping you make smarter, faster decisions.

Granular funnels & journeys that reveal real behavior: Analyze flows with unlimited steps, compare paths side-by-side, and break down conversion rates by any property or cohort to pinpoint friction and opportunity.

Advanced segmentation & behavioral cohorts: Drill down into user behavior with custom cohorts and flexible filters.

Multi-dimensional breakdowns that expose hidden patterns: Slice any report by multiple dimensions at once (e.g., device + plan + action) to surface insights that traditional replay tools can’t reveal on their own.

Funnel configuration panel in the Mixpanel UI titled “App Install Through First Like,” showing a three-step funnel: App Install, Watch First Post, and Like First Post. The card allows adding more steps, setting a 7-day conversion window, and choosing breakdown metrics like Users and Total Sessions to analyze how many users progress through each stage.

Unlock deeper insights with best-in-class analytics

Mixpanel gives you the quantitative depth to uncover trends, diagnose issues, and understand exactly how users move through your product. While replays show you behavior, Mixpanel’s analytics reveal the patterns behind it, helping you make smarter, faster decisions.

Granular funnels & journeys that reveal real behavior: Analyze flows with unlimited steps, compare paths side-by-side, and break down conversion rates by any property or cohort to pinpoint friction and opportunity.

Advanced segmentation & behavioral cohorts: Drill down into user behavior with custom cohorts and flexible filters.

Multi-dimensional breakdowns that expose hidden patterns: Slice any report by multiple dimensions at once (e.g., device + plan + action) to surface insights that traditional replay tools can’t reveal on their own.

Funnel configuration panel in the Mixpanel UI titled “App Install Through First Like,” showing a three-step funnel: App Install, Watch First Post, and Like First Post. The card allows adding more steps, setting a 7-day conversion window, and choosing breakdown metrics like Users and Total Sessions to analyze how many users progress through each stage.
Unlock deeper insights with best-in-class analytics

Mixpanel gives you the quantitative depth to uncover trends, diagnose issues, and understand exactly how users move through your product. While replays show you behavior, Mixpanel’s analytics reveal the patterns behind it, helping you make smarter, faster decisions.

Granular funnels & journeys that reveal real behavior: Analyze flows with unlimited steps, compare paths side-by-side, and break down conversion rates by any property or cohort to pinpoint friction and opportunity.

Advanced segmentation & behavioral cohorts: Drill down into user behavior with custom cohorts and flexible filters.

Multi-dimensional breakdowns that expose hidden patterns: Slice any report by multiple dimensions at once (e.g., device + plan + action) to surface insights that traditional replay tools can’t reveal on their own.

Collaborate seamlessly across teams

Mixpanel empowers every team—Product, Marketing, Engineering, and beyond—with intuitive tools and unlimited user seat pricing to align around shared goals.

Customizable Dashboards: Build and share tailored dashboards to align stakeholders with actionable insights.

Role-Based Permissions: Ensure secure collaboration by setting permissions for different team members.

Easy Data Sharing: Share reports, dashboards, and session replays seamlessly across teams to drive better decisions together.

Team permissions view in Mixpanel showing a list of departments—Admin, Design, Marketing, Engineering, and Sales—with member avatars beside each group and checkboxes to select teams. A role filter dropdown at the top lets the user view All Roles, Member, Admin, or Owner to manage access levels across the workspace.

Collaborate seamlessly across teams

Mixpanel empowers every team—Product, Marketing, Engineering, and beyond—with intuitive tools and unlimited user seat pricing to align around shared goals.

Customizable Dashboards: Build and share tailored dashboards to align stakeholders with actionable insights.

Role-Based Permissions: Ensure secure collaboration by setting permissions for different team members.

Easy Data Sharing: Share reports, dashboards, and session replays seamlessly across teams to drive better decisions together.

Team permissions view in Mixpanel showing a list of departments—Admin, Design, Marketing, Engineering, and Sales—with member avatars beside each group and checkboxes to select teams. A role filter dropdown at the top lets the user view All Roles, Member, Admin, or Owner to manage access levels across the workspace.

Collaborate seamlessly across teams

Mixpanel empowers every team—Product, Marketing, Engineering, and beyond—with intuitive tools and unlimited user seat pricing to align around shared goals.

Customizable Dashboards: Build and share tailored dashboards to align stakeholders with actionable insights.

Role-Based Permissions: Ensure secure collaboration by setting permissions for different team members.

Easy Data Sharing: Share reports, dashboards, and session replays seamlessly across teams to drive better decisions together.

Team permissions view in Mixpanel showing a list of departments—Admin, Design, Marketing, Engineering, and Sales—with member avatars beside each group and checkboxes to select teams. A role filter dropdown at the top lets the user view All Roles, Member, Admin, or Owner to manage access levels across the workspace.
Collaborate seamlessly across teams

Mixpanel empowers every team—Product, Marketing, Engineering, and beyond—with intuitive tools and unlimited user seat pricing to align around shared goals.

Customizable Dashboards: Build and share tailored dashboards to align stakeholders with actionable insights.

Role-Based Permissions: Ensure secure collaboration by setting permissions for different team members.

Easy Data Sharing: Share reports, dashboards, and session replays seamlessly across teams to drive better decisions together.

Team permissions view in Mixpanel showing a list of departments—Admin, Design, Marketing, Engineering, and Sales—with member avatars beside each group and checkboxes to select teams. A role filter dropdown at the top lets the user view All Roles, Member, Admin, or Owner to manage access levels across the workspace.
Mixpanel vs Fullstory

Session Replays

Heatmaps, scroll maps, and click maps

Autocapture

Unlimited user seat pricing

1M free events

10,000+ free monthly session replays

Advanced product analytics

Behavioral cohorts

Connect to data warehouses

Metric trees

Experiments

Funnel analysis with repeated actions

Automated anomaly detection

Feature

Mixpanel vs Fullstory

Session Replays

Heatmaps, scroll maps, and click maps

Autocapture

Unlimited user seat pricing

1M free events

10,000+ free monthly session replays

Advanced product analytics

Behavioral cohorts

Connect to data warehouses

Metric trees

Experiments

Funnel analysis with repeated actions

Automated anomaly detection

Feature

Mixpanel vs Fullstory

Session Replays

Heatmaps, scroll maps, and click maps

Autocapture

Unlimited user seat pricing

1M free events

10,000+ free monthly session replays

Advanced product analytics

Behavioral cohorts

Connect to data warehouses

Metric trees

Experiments

Funnel analysis with repeated actions

Automated anomaly detection

Feature

Autocapture

Unlimited user seat pricing

1M free events

10,000+ free monthly session replays

Advanced product analytics

Behavioral cohorts

Connect to data warehouses

Metric trees

Experiments

Funnel analysis with repeated actions

Automated anomaly detection

Heatmaps, scroll maps, and click maps

Session Replays

See why top companies rely on Mixpanel for growth

See why top companies rely on Mixpanel for growth

See why top companies rely on Mixpanel for growth

“Recently tried Mixpanel & Google Analytics on the same app & Mixpanel UX just blows every other option out of the water.”

Rakesh G

Founder at Snipply

“Remember that feeling when you switched from a Nokia brick phone to a smartphone with a touchscreen? I’m getting that same feeling when I switched from Firebase + Google Analytics to Mixpanel”

Richard W

Founder at Tensor

“Mixpanel has proven to be a very useful tool both for our UX, product, and marketing teams and has allowed us to gain additional insights into how our players navigate the platform”

Scuri M

Director of Operations at FACEIT