Why choose Mixpanel over Fullstory

Why choose Mixpanel over Fullstory

Frustrated with surface-level session replays and limited analytics depth? Mixpanel combines powerful product analytics with session replay, delivering faster, deeper insights to optimize your user experience.

Frustrated with surface-level session replays and limited analytics depth? Mixpanel combines powerful product analytics with session replay, delivering faster, deeper insights to optimize your user experience.

Beyond session replay—see the full picture

Beyond session replay—see the full picture

Replays show what happened—Mixpanel reveals why. Connect user actions and trends for a complete view, not just isolated sessions.

Replays show what happened—Mixpanel reveals why. Connect user actions and trends for a complete view, not just isolated sessions.

Act on insights instantly

Act on insights instantly

With real-time data and lightning-fast queries, Mixpanel helps you make decisions quickly and confidently.

With real-time data and lightning-fast queries, Mixpanel helps you make decisions quickly and confidently.

Affordable and scalable for any team

Affordable and scalable for any team

Mixpanel’s flexible pricing ensures you only pay for what you need, making it a cost-effective solution as your team grows.

Mixpanel’s flexible pricing ensures you only pay for what you need, making it a cost-effective solution as your team grows.

Gain complete visibility into user behavior

Gain complete visibility into user behavior
Gain complete visibility into user behavior

Mixpanel combines session replay with powerful product analytics to provide a comprehensive understanding of how users interact with your product.

Mixpanel combines session replay with powerful product analytics to provide a comprehensive understanding of how users interact with your product.

Event-linked replays: Watch session replays tied directly to specific user actions for immediate context.

Behavioral cohorts: Group users by actions and analyze their sessions to identify trends and pain points.

Server-side stitching: Connect your back end server events to front end UI events for a complete picture.

Act instantly with real-time insights

Act instantly with real-time insights
Act instantly with real-time insights

Get live data updates and fast queries to make informed decisions in the moment, ensuring your product evolves as fast as your users.

Real-time event tracking: Monitor user actions as they happen, without waiting for delayed reports.

Lightning-fast queries: Retrieve insights instantly, no matter the complexity of the question.

Proactive alerts: Set up alerts for key metric changes and take action before issues escalate.

Collaborate seamlessly across teams

Collaborate seamlessly across teams
Collaborate seamlessly across teams

Mixpanel empowers every team—Product, Marketing, Engineering, and beyond—with intuitive tools to self-serve analytics and align around shared goals.

Customizable dashboards: Build and share tailored dashboards to align stakeholders with actionable insights.

Role-based permissions: Ensure secure collaboration by setting permissions for different team members.

Easy data sharing: Share reports, dashboards, and session replays seamlessly across teams to drive better decisions together.

Mixpanel vs Fullstory

Mixpanel vs Fullstory

Session replays

Advanced product analytics

Real-time data tracking

Event-linked session replays

Funnel analysis with repeated actions

Behavioral cohorts

Events-based analytics model

Events-based analytics model

Real-time, self-serve data

14+ Months Historical Data

Integrations outside the Google ecosystem

Review raw, complete (unsampled) data

ROAS of all advertising platforms (beyond Google Ads)

Watch session replays of user sessions

Out of the box templates

Measure revenue impact of your site performance

8+ attribution models with definitions

See why top companies rely on Mixpanel for growth

See why top companies rely on Mixpanel for growth

“Recently tried Mixpanel & Google Analytics on the same app & Mixpanel UX just blows every other option out of the water.”

Rakesh G

Founder at Snipply

“Remember that feeling when you switched from a Nokia brick phone to a smartphone with a touchscreen? I’m getting that same feeling when I switched from Firebase + Google Analytics to Mixpanel”

Richard W

Founder at Tensor

“Mixpanel has proven to be a very useful tool both for our UX, product, and marketing teams and has allowed us to gain additional insights into how our players navigate the platform”

Scuri M

Director of Operations at FACEIT

Don’t settle for siloed replays

Don’t settle for siloed replays

Dive deeper, act faster, and make better decisions, with Mixpanel.

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Don’t settle for
surface-level analytics

Dive deeper, act faster, and make better decisions, with Mixpanel.