Engineering Teams

Build smarter with integrated analytics

Access real-time analytics and powerful automation tools with Mixpanel. Debug faster, optimize performance, and drive product adoption with seamless integrations and actionable data.

Fuel growth with data-driven insights

Access accurate data instantly. Well-documented APIs, seamless integrations with platforms like Snowflake and BigQuery, and ID Merge connect high-quality data across devices for faster iterations and more confident launches.

Measure the impact of every release

Track critical metrics like feature adoption, retention, and conversion rates to evaluate the success of every launch. Use Dynamic Funnels, Cohort Analysis, and Session Replays to continuously optimize your product and maximize ROI.

See the full picture with unified data

Combine data from all your tools in one place, including feature flagging, session recording, and marketing automation. Automate workflows and orchestrate events with ID Merge and Lookup Tables to keep your data organized and ready for decision-making.

Mixpanel is a universal language at Betterment. Without Mixpanel, bridging the gap between Product and Analytics would be challenging. Our collaboration with both Mixpanel and Hightouch is critical to support Betterment’s data-driven culture.

Liz Chang, Director of Engineering at Betterment

Explore a Demo Dataset

Explore a full demo of Mixpanel. If you make a dashboard and like it, you can move it into your own project and add your own data.

Flexible Implementation

Integrate with data platforms like BigQuery, Snowflake, Segment, and Rudderstack so your team can get started quickly.

Join Natively

Enrich events with context about users, accounts, products, or content -- without the hassle of re-tracking.

North Star Metrics

Learn more about north star metrics and how they can drive alignment, transparency, and customer focus in your org.

Build smarter, launch faster