Agent Intelligence

Build agents your customers love — and measure their impact.

Agent Intelligence

Build agents your customers love — and measure their impact.

Finance Analytics

Finance Analytics

Invest in your product experience

Invest in your product experience

Invest in your product experience

Build customer loyalty by optimizing the entire user journey. From activation rates to transaction completions, quickly understand behavior and turn insights to action.

Build customer loyalty by optimizing the entire user journey. From activation rates to transaction completions, quickly understand behavior and turn insights to action.

4.5 / 5.0 score with 1300+ reviews

4.5 / 5.0 score with 1300+ reviews

Drive growth throughout the user journey

Drive growth throughout the user journey

Drive growth throughout the user journey

Map customer journeys, pinpoint moments of churn, and identify key segments for upsells. Grow lifetime value and increase loyalty, all while maintaining privacy standards.

Map customer journeys, pinpoint moments of churn, and identify key segments for upsells. Grow lifetime value and increase loyalty, all while maintaining privacy standards.

Revenue per Brand

Revenue per Brand

Revenue per Brand

Revenue per Brand

Bar, unique, Feb 3rd, 2020 – May 3rd, 2020

Bar, unique, Feb 3rd, 2020 – May 3rd, 2020

Bar, unique, Feb 3rd, 2020 – May 3rd, 2020

Bar, unique, Feb 3rd, 2020 – May 3rd, 2020

Steps

Steps

Steps

Steps

Conversion Criteria

Conversion Criteria

Conversion Criteria

Conversion Criteria

Make everyone data-driven, quickly

Make everyone data-driven, quickly

Make everyone data-driven, quickly

No more filing a ticket and waiting on answers. With a self-serve UI and AI agent, ask questions in plain language and slice data however you want. Make data-driven decisions regardless of SQL ability.

No more filing a ticket and waiting on answers. With a self-serve UI and AI agent, ask questions in plain language and slice data however you want. Make data-driven decisions regardless of SQL ability.

Stay in sync with your source-of-truth

Stay in sync with your source-of-truth

Stay in sync with your source-of-truth

Bring warehouse data into Mixpanel and it’ll stay in perfect sync. Analyze product and transactional data side-by-side, without diverging from your source-of-truth.

Bring warehouse data into Mixpanel and it’ll stay in perfect sync. Analyze product and transactional data side-by-side, without diverging from your source-of-truth.

Protect customer data, end to end

Protect customer data, end to end

Protect customer data, end to end

Mixpanel meets global privacy and security regulations like GDPR and CCPA. Mixpanel AI features inherit the same practices, including encryption in transit and at rest. Teams only get access to data they need with granular roles and permissions.

Mixpanel meets global privacy and security regulations like GDPR and CCPA. Mixpanel AI features inherit the same practices, including encryption in transit and at rest. Teams only get access to data they need with granular roles and permissions.

AICPA SOC for Service Organizations
CCPA compliant
CSA STAR Level One
GDPR
HIPAA
ISO 27701

Companies choose Mixpanel for faster, easier analytics

Companies choose Mixpanel for faster, easier analytics

Companies choose Mixpanel for faster, easier analytics

“The thing I like best about Mixpanel is the great UX and ease of use. It helps our PMs get their answers super fast. It’s a matter of minutes until you get value from using Mixpanel.”

Gil Sadis

VP of Product

Blog

Privacy, security, and analytics
Privacy, security, and analytics

Dive into the details of how crypto startups can leverage powerful self-serve product analytics—while staying secure.

Dive into the details of how crypto startups can leverage powerful self-serve product analytics—while staying secure.

Blog

Privacy, security, and analytics

Dive into the details, with examples, of how crypto startups can and should leverage powerful and secure self-serve product analytics.

Blog

2026 Finance benchmarks
2026 Finance benchmarks

See benchmarks across fintech, broken down by sectors like wealth management, blockchain and crypto, banking, and alternative financing. Get recommendations on key metrics to monitor.

See benchmarks across fintech, broken down by sectors like wealth management, blockchain and crypto, banking, and alternative financing. Get recommendations on key metrics to monitor.

Customer Story

Quicken + Mixpanel
Quicken + Mixpanel

Learn how personal finance company Quicken improved net promoter score by 47% after switching to Mixpanel.

Learn how personal finance company Quicken improved net promoter score by 47% after switching to Mixpanel.

Frequently asked questions

Frequently asked questions

Do we need engineering resources to implement Mixpanel?

It depends on where your data already lives. If it’s in Snowflake, BigQuery, Databricks, or Redshift, Warehouse Connectors is codeless — no SDK, no new instrumentation. If you’re tracking client-side, plan for a normal build: most teams scope their events in the first week and are live in one to three weeks.

Our warehouse is the source of truth for transactional data. Does Mixpanel pull us away from it?

No. Mirror keeps Mixpanel in sync with your warehouse — new rows, edits, and deletions all carry over. Your governed tables stay the source of truth. Mixpanel is where the people without SQL get to query them.

We already use another analytics tool. Do we have to rip it out?

No. Run both. If you use a CDP, add Mixpanel as a destination and it receives the same stream your other tools do. We publish migration guides for Amplitude, Adobe Analytics, and GA4, and historical data can come in through your warehouse. Most teams migrate in a single sprint.

How do you keep PII and card data out of session recordings?

Session Replay masks all text and all inputs by default. Masking happens on the device, so masked content is never sent to Mixpanel or stored on our servers. Password, email, phone, and hidden fields are always masked and can’t be turned off. You can block or mask any other element by CSS class or selector.

Is Mixpanel compliant enough for a regulated financial institution?

We hold SOC 2 Type II, ISO 27001:2022, and ISO 27701 certifications, and support GDPR, CCPA, and HIPAA compliance requirements. These reports are made available for our customers through our trust center. We do not hold finance sector-specific certifications like PCI DSS, SOC 1 since we do not have cardholder data and our Terms of Use prohibit customers from sending cardholder data or financial account numbers to our platform.