Marketing Teams

Drive engagement beyond traffic

Maximize your marketing performance with Mixpanel. Get real-time insights into user behavior, optimize ad spend, and prove ROI with our powerful analytics tools.

Speed up decisions with real-time data

Get the answers you need without waiting for an analytics team. Set up within minutes, monitor metrics and campaign performance with customizable dashboards, and follow users across channels with cross-platform tracking.

Identify the ROI of all your marketing

Measure the true impact of your marketing activities and boost your results. Pinpoint what works with Multi-Touch Attribution, stretch your budget with ROAS Calculation, and optimize your website with Session Tracking.

Unify your data and get the full story

Gain insights beyond traditional marketing with a single platform. Understand your audience from every angle with features like ID Merge to combine cross-device activity, seamless CDP integration, and in-depth User Segment Analysis.

Our team uses Mixpanel to convince our recruiting partners that CakeResume is capable of recruiting the talents they need, compare conversion and retention rates before and after each product update, and make corresponding decisions according to the trends of user behaviors.

Sindy Chen, Associate Marketing Manager

Measure Your Impact

Measure end-to-end user journey metrics to understand the full impact of your marketing investments.

Migrate from GA4

It’s simple to switch and start benefiting from deeper analysis, power, data governance, and collaboration tools.

Find Effective Touchpoints

Optimize your marketing spend by learning the most influential steps along the journey to conversion.

Campaign Performance Metrics

Analyze your marketing performance to understand which channels or campaigns deliver the most return to your marketing budget.

Understand the marketing journey