Marketing Teams

Marketing Teams

Marketing Teams

Marketing Teams

Marketing Teams

Drive engagement beyond traffic

Drive engagement beyond traffic

Drive engagement beyond traffic

Drive engagement beyond traffic

Maximize your marketing performance with Mixpanel. Get real-time insights into user behavior, optimize ad spend, and prove ROI with our powerful analytics tools.

Maximize your marketing performance with Mixpanel. Get real-time insights into user behavior, optimize ad spend, and prove ROI with our powerful analytics tools.

Maximize your marketing performance with Mixpanel. Get real-time insights into user behavior, optimize ad spend, and prove ROI with our powerful analytics tools.

hero illustration for Drive engagement beyond traffic
hero illustration for Drive engagement beyond traffic
hero illustration for Drive engagement beyond traffic

Speed up decisions with real-time data

Speed up decisions with real-time data
Speed up decisions with real-time data

Get the answers you need without waiting for an analytics team. Set up within minutes, monitor metrics and campaign performance with customizable dashboards, and follow users across channels with cross-platform tracking.

Get the answers you need without waiting for an analytics team. Set up within minutes, monitor metrics and campaign performance with customizable dashboards, and follow users across channels with cross-platform tracking.

Get the answers you need without waiting for an analytics team. Set up within minutes, monitor metrics and campaign performance with customizable dashboards, and follow users across channels with cross-platform tracking.

Mixpanel product UI displaying a line chart of new user retention rates over the last 7 days, with a tooltip for Day 4 showing 41.94% retention and a 3.587% change from the previous day. Demonstrates how teams can use collaborative analytics and self-serve analytics to democratize data and track user engagement trends.
Mixpanel product UI displaying a line chart of new user retention rates over the last 7 days, with a tooltip for Day 4 showing 41.94% retention and a 3.587% change from the previous day. Demonstrates how teams can use collaborative analytics and self-serve analytics to democratize data and track user engagement trends.
Mixpanel product UI displaying a line chart of new user retention rates over the last 7 days, with a tooltip for Day 4 showing 41.94% retention and a 3.587% change from the previous day. Demonstrates how teams can use collaborative analytics and self-serve analytics to democratize data and track user engagement trends.
Mixpanel product UI displaying a line chart of new user retention rates over the last 7 days, with a tooltip for Day 4 showing 41.94% retention and a 3.587% change from the previous day. Demonstrates how teams can use collaborative analytics and self-serve analytics to democratize data and track user engagement trends.
Mixpanel analytics table showing Return-on-Ad-Spend (ROAS) by UTM source for the last 30 days compared to the previous month. The table lists sources such as Reddit, Twitter, YouTube, Instagram, Facebook, Paid Search, and Organic, with columns for ROAS, revenue, ad spend, and percentage changes. Highlights collaborative analytics for teams and self-serve analytics to democratize data-driven marketing performance insights.
Mixpanel analytics table showing Return-on-Ad-Spend (ROAS) by UTM source for the last 30 days compared to the previous month. The table lists sources such as Reddit, Twitter, YouTube, Instagram, Facebook, Paid Search, and Organic, with columns for ROAS, revenue, ad spend, and percentage changes. Highlights collaborative analytics for teams and self-serve analytics to democratize data-driven marketing performance insights.
Mixpanel analytics table showing Return-on-Ad-Spend (ROAS) by UTM source for the last 30 days compared to the previous month. The table lists sources such as Reddit, Twitter, YouTube, Instagram, Facebook, Paid Search, and Organic, with columns for ROAS, revenue, ad spend, and percentage changes. Highlights collaborative analytics for teams and self-serve analytics to democratize data-driven marketing performance insights.
Mixpanel analytics table showing Return-on-Ad-Spend (ROAS) by UTM source for the last 30 days compared to the previous month. The table lists sources such as Reddit, Twitter, YouTube, Instagram, Facebook, Paid Search, and Organic, with columns for ROAS, revenue, ad spend, and percentage changes. Highlights collaborative analytics for teams and self-serve analytics to democratize data-driven marketing performance insights.

Identify the ROI of all your marketing

Identify the ROI of all your marketing
Identify the ROI of all your marketing

Measure the true impact of your marketing activities and boost your results. Pinpoint what works with Multi-Touch Attribution, stretch your budget with ROAS Calculation, and optimize your website with Session Tracking.

Unify your data and get the full story

Unify your data and get the full story
Unify your data and get the full story

Gain insights beyond traditional marketing with a single platform. Understand your audience from every angle with features like ID Merge to combine cross-device activity, seamless CDP integration, and in-depth User Segment Analysis.

Gain insights beyond traditional marketing with a single platform. Understand your audience from every angle with features like ID Merge to combine cross-device activity, seamless CDP integration, and in-depth User Segment Analysis.

Gain insights beyond traditional marketing with a single platform. Understand your audience from every angle with features like ID Merge to combine cross-device activity, seamless CDP integration, and in-depth User Segment Analysis.

Mixpanel analytics dashboard UI displaying product metrics for new users, including a patient activation funnel chart with completion rates, total patient completes, a pie chart of patients by browser (Chrome and Firefox), and a bar chart of patients by country. The interface highlights collaborative analytics for teams, self-serve analytics, and democratized data access, enabling teams to analyze user activation and engagement efficiently
Mixpanel analytics dashboard UI displaying product metrics for new users, including a patient activation funnel chart with completion rates, total patient completes, a pie chart of patients by browser (Chrome and Firefox), and a bar chart of patients by country. The interface highlights collaborative analytics for teams, self-serve analytics, and democratized data access, enabling teams to analyze user activation and engagement efficiently
Mixpanel analytics dashboard UI displaying product metrics for new users, including a patient activation funnel chart with completion rates, total patient completes, a pie chart of patients by browser (Chrome and Firefox), and a bar chart of patients by country. The interface highlights collaborative analytics for teams, self-serve analytics, and democratized data access, enabling teams to analyze user activation and engagement efficiently
Mixpanel analytics dashboard UI displaying product metrics for new users, including a patient activation funnel chart with completion rates, total patient completes, a pie chart of patients by browser (Chrome and Firefox), and a bar chart of patients by country. The interface highlights collaborative analytics for teams, self-serve analytics, and democratized data access, enabling teams to analyze user activation and engagement efficiently
“Our team uses Mixpanel to convince our recruiting partners that CakeResume is capable of recruiting the talents they need, compare conversion and retention rates before and after each product update, and make corresponding decisions according to the trends of user behaviors.”
“We used to spend a lot of time debating subjective opinions and ideas. With Mixpanel, we can simply let the data do the talking.”

Sindy Chen

May Chin

Associate Marketing Manager

Associate Marketing Manager

Blog

Blog

Blog

Blog

Measure your impact

Measure your impact
Measure your impact

Measure end-to-end user journey metrics to understand the full impact of your marketing investments.

Measure end-to-end user journey metrics to understand the full impact of your marketing investments.

Image showing funnel mixpanel UI to show how easy it is to migrate from google analytics 4
Image showing funnel mixpanel UI to show how easy it is to migrate from google analytics 4
Image showing funnel mixpanel UI to show how easy it is to migrate from google analytics 4

Docs

Docs

Docs

Docs

Migrate from GA4
Migrate from GA4
Migrate from GA4

It’s simple to switch and start benefiting from deeper analysis, power, data governance, and collaboration tools.

It’s simple to switch and start benefiting from deeper analysis, power, data governance, and collaboration tools.

It’s simple to switch and start benefiting from deeper analysis, power, data governance, and collaboration tools.

find effective touchpoints image showing mixpanel funnel UI
find effective touchpoints image showing mixpanel funnel UI
find effective touchpoints image showing mixpanel funnel UI

Demo

Demo

Demo

Demo

Find effective touchpoints
Find effective touchpoints
Find effective touchpoints

Optimize your marketing spend by learning the most influential steps along the journey to conversion.

Optimize your marketing spend by learning the most influential steps along the journey to conversion.

Optimize your marketing spend by learning the most influential steps along the journey to conversion.

graphic for Campaign performance metrics blog article
graphic for Campaign performance metrics blog article
graphic for Campaign performance metrics blog article

Blog

Blog

Blog

Blog

Campaign performance metrics
Campaign performance metrics
Campaign performance metrics

Analyze your marketing performance to understand which channels or campaigns deliver the most return to your marketing budget.

Analyze your marketing performance to understand which channels or campaigns deliver the most return to your marketing budget.

Analyze your marketing performance to understand which channels or campaigns deliver the most return to your marketing budget.