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Why choose Mixpanel over Heap

Why choose Mixpanel over Heap

Heap lacks the depth, speed, and precision teams need. Mixpanel delivers fast, accurate insights to power smarter product decisions.

Heap lacks the depth, speed, and precision teams need. Mixpanel delivers fast, accurate insights to power smarter product decisions.

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Get Started Free

Get Demo

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Instant insights, no waiting

Instant insights, no waiting

Mixpanel’s fast querying delivers real-time data for quick, informed decisions.

Mixpanel’s fast querying delivers real-time data for quick, informed decisions.

Only pay for what matters

Only pay for what matters

Mixpanel’s events-based pricing ensures cost efficiency by focusing on meaningful data.

Mixpanel’s events-based pricing ensures cost efficiency by focusing on meaningful data.

Faster insights into comprehensive data

Faster insights into comprehensive data

Make more strategic analysis on unified, trusted data by connecting Mixpanel to your data warehouse

Make more strategic analysis on unified, trusted data by connecting Mixpanel to your data warehouse

Make smarter product decisions

Make smarter product decisions
Make smarter product decisions

Mixpanel empowers you to uncover actionable insights by diving deep into user behavior, helping you optimize every aspect of your product journey.

Mixpanel empowers you to uncover actionable insights by diving deep into user behavior, helping you optimize every aspect of your product journey.

Flexible user journeys: Analyze flows with unlimited steps to identify where users drop off or convert.

Detailed funnel insights: Track conversion rates and repeated behaviors to optimize user paths.

Retention tracking: Visualize retention trends to understand which features keep users coming back.

Understand user journeys with precision

Understand user journeys with precision
Understand user journeys with precision

Mixpanel’s advanced segmentation tools allow you to zero in on specific user behaviors, so you can deliver more impactful experiences.

Behavioral cohorts: Build dynamic groups based on user actions, such as first-time events or skipped steps.

Complex filters: Segment users by detailed conditions like event frequency or timing.

Custom cohorts: Save and reuse audience definitions to consistently target the right users.

Trust your data as you scale

Trust your data as you scale
Trust your data as you scale

Mixpanel ensures clean and accurate data collection, giving you confidence in your analytics as your product and team grow.

Lookup tables: Enrich data with external sources for additional context.

Custom properties: Create new properties dynamically without reconfiguring tracking.

Accurate event tracking: Eliminate redundant or unclear events to maintain data trust and usability.

Mixpanel vs Heap

Mixpanel vs Heap

Autocapture and precision tracking

Unlimited funnel steps

Advanced segmentation

Lookup tables & data enrichment

Connect to data warehouses

1M free events

10,000+ free monthly session replays

Email support on all plans

Events-based analytics model

See why top companies rely on Mixpanel for growth

See why top companies rely on Mixpanel for growth

View Customer Stories

View Customer Stories

See why top companies rely on Mixpanel for growth

“Recently tried Mixpanel & Google Analytics on the same app & Mixpanel UX just blows every other option out of the water.”

Rakesh G

Founder at Snipply

“Remember that feeling when you switched from a Nokia brick phone to a smartphone with a touchscreen? I’m getting that same feeling when I switched from Firebase + Google Analytics to Mixpanel”

Richard W

Founder at Tensor

“Mixpanel has proven to be a very useful tool both for our UX, product, and marketing teams and has allowed us to gain additional insights into how our players navigate the platform”

Scuri M

Director of Operations at FACEIT

Don’t settle for surface-level analytics

Don’t settle for surface-level analytics

Dive deeper, act faster, and make better decisions, with Mixpanel.

Get Demo

Get Started Free

Don’t settle for
surface-level analytics

Dive deeper, act faster, and make better decisions, with Mixpanel.

Get Demo

Get Started Free

Get Started Free

Get Started Free

Autotrack implementation

Precision tracking

Unlimited Funnel steps

Real-time data tracking

Advanced segmentation

Privacy and data Governance

Customizable dashboards and reports

Lookup tables & data enrichment

Retention curve analysis