Agent Intelligence
Build agents your customers love — and measure their impact.
Agent Intelligence
Build agents your customers love — and measure their impact.
Media & Entertainment Analytics
Media & Entertainment Analytics
Win the attention economy
Win the attention economy
Win the attention economy
Win the attention economy
Know what content and experiences captivate your users. Pinpoint where they drop off and what keeps them coming back—and turn fickle subscribers into loyal audiences.
Know what content and experiences captivate your users. Pinpoint where they drop off and what keeps them coming back—and turn fickle subscribers into loyal audiences.
Understand what drives audience loyalty
Understand what drives audience loyalty
Understand what drives audience loyalty
Identify which paths lead to the most engaged users, or the friction points that cause churn. See how different audiences behave and create personalized experiences that cut through the content fatigue.
Identify which paths lead to the most engaged users, or the friction points that cause churn. See how different audiences behave and create personalized experiences that cut through the content fatigue.
Always-on analyst at everyone’s fingertips
Always-on analyst at everyone’s fingertips
Always-on analyst at everyone’s fingertips
Mixpanel Agent answers your plain-language questions instantly and flags things you didn’t know to look for, like a drop-off in subscriptions. Content editors, product managers, or UX researchers can all dig into data, no SQL needed.
Mixpanel Agent answers your plain-language questions instantly and flags things you didn’t know to look for, like a drop-off in subscriptions. Content editors, product managers, or UX researchers can all dig into data, no SQL needed.
Test, validate, & ship experiments faster
Test, validate, & ship experiments faster
Test, validate, & ship experiments faster
Launch experiments and use agents to monitor the results, all in one place. Whether testing content mix, paywalls, or layout changes, ship winning changes faster with the data to back you up.
Launch experiments and use agents to monitor the results, all in one place. Whether testing content mix, paywalls, or layout changes, ship winning changes faster with the data to back you up.
“The detailed insights that we are gathering from across hundreds of games allow us to understand, deliver, and improve the server transaction analysis for our customers.”
Dr Leon Sucharov
Chief Technical Innovation Officer
“The detailed insights that we are gathering from across hundreds of games allow us to understand, deliver, and improve the server transaction analysis for our customers.”
Dr Leon Sucharov
Chief Technical Innovation Officer
Customer Story
How Bilyoner boosted retention to 94% with Mixpanel
How Bilyoner boosted retention to 94% with Mixpanel
Learn how Bilyoner, Turkey’s original online gaming platform, lifted acquisition and engagement rates with deeper insights into user journeys.
Learn how Bilyoner, Turkey’s original online gaming platform, lifted acquisition and engagement rates with deeper insights into user journeys.
Customer Story
How Bilyoner boosted retention to 94% with Mixpanel
Learn how Bilyoner, Turkey’s original online gaming platform, lifted acquisition and engagement rates with deeper insights into user journeys.
2026 State of Digital Analytics
2026 Media Benchmarks
2026 Media Benchmarks
Benchmark your metrics against 1 trillion events across media & entertainment businesses.
Benchmark your metrics against 1 trillion events across media & entertainment businesses.
Guide
MCP for Media use cases
MCP for Media use cases
Learn how to use Mixpanel MCP Server to connect behavioral & billing data for unified insights. See sample prompts to run with AI.
Learn how to use Mixpanel MCP Server to connect behavioral & billing data for unified insights. See sample prompts to run with AI.