State of Digital Analytics
State of Digital Analytics
State of Digital Analytics
See how you stack up to your industry peers with benchmark data for engineered growth.
See how you stack up to your industry peers with benchmark data for engineered growth.
See how you stack up to your industry peers with benchmark data for engineered growth.
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 452 556" xmlns="http://www.w3.org/2000/svg"><path d="M 107.764 0.016 C 137.834 -0.152 162.271 8.501 179.199 23.783 C 196.134 39.071 205.485 60.933 205.485 87.033 C 205.485 128.21 180.806 156.493 138.295 186.619 L 113.801 203.982 L 208.829 203.982 L 208.829 265 L 0.354 265 L 0.354 218.057 L 0.667 217.833 L 78.24 161.993 C 110.699 138.233 129.421 119.714 129.421 93.053 C 129.421 83.484 126.866 76.505 122.482 71.92 C 118.102 67.34 111.799 65.046 104.09 65.046 C 93.14 65.046 84.697 69.6 79.07 78.977 C 73.41 88.411 70.569 102.788 71.069 122.458 L 71.091 123.368 L 70.195 123.216 L 0.646 111.513 L 0 111.405 L 0.02 110.75 C 1.195 73.147 13.373 45.442 32.688 27.14 C 51.998 8.84 78.36 0.017 107.764 0.016 Z M 107.764 282.886 C 137.834 282.718 162.271 291.371 179.199 306.653 C 196.134 321.941 205.485 343.802 205.485 369.904 C 205.485 411.08 180.806 439.363 138.295 469.489 L 113.801 486.852 L 208.829 486.852 L 208.829 547.87 L 0.354 547.87 L 0.354 500.927 L 0.667 500.703 L 78.24 444.863 C 110.699 421.103 129.421 402.584 129.421 375.922 C 129.421 366.355 126.866 359.375 122.482 354.791 C 118.102 350.21 111.799 347.917 104.09 347.917 C 93.14 347.917 84.697 352.47 79.07 361.847 C 73.41 371.282 70.569 385.658 71.069 405.328 L 71.091 406.238 L 70.195 406.086 L 0.646 394.383 L 0 394.275 L 0.02 393.621 C 1.195 356.018 13.373 328.312 32.688 310.009 C 51.998 291.711 78.36 282.888 107.764 282.887 Z M 337.979 0 C 368.755 0 396.72 10.852 416.985 33.139 C 437.245 55.421 449.74 89.056 449.74 134.498 C 449.74 180.105 437.33 214.075 416.776 236.651 C 396.216 259.233 367.581 270.333 335.304 270.333 C 302.556 270.333 274.161 260.673 253.961 238.829 C 233.77 216.994 221.872 183.095 221.872 134.832 C 221.872 89.21 235.293 55.488 256.56 33.168 C 277.827 10.848 306.873 0 337.979 0 Z M 336.641 65.7 C 326.352 65.7 317.243 69.758 310.66 80.676 C 304.036 91.66 299.942 109.634 299.942 137.507 C 299.942 162.363 303.783 179.254 310.2 189.908 C 316.583 200.506 325.534 204.969 335.973 204.969 C 346.567 204.969 355.435 200.267 361.699 189.541 C 367.995 178.759 371.669 161.863 371.669 137.507 C 371.669 110.804 367.91 92.817 361.649 81.529 C 355.421 70.302 346.719 65.699 336.641 65.699 Z M 340.446 282.884 C 384.836 282.884 419.217 303.749 436.411 337.798 L 436.757 338.485 L 436.062 338.814 L 370.526 369.911 L 369.856 370.228 L 369.531 369.562 C 365.893 362.121 361.625 356.894 356.421 353.52 C 351.222 350.148 345.02 348.583 337.436 348.583 C 322.654 348.584 311.521 355.049 303.88 367.085 C 296.34 378.964 292.186 396.302 291.414 418.271 C 305.674 394.086 330.152 381.523 359.839 381.523 C 382.416 381.523 401.51 389.193 414.959 402.854 C 428.409 416.515 436.157 436.108 436.157 459.847 C 436.157 488.466 425.544 511.832 407.231 528.035 C 388.927 544.229 362.992 553.217 332.42 553.217 C 294.632 553.217 265.482 540.865 245.793 517.93 C 226.12 495.013 215.979 461.628 215.979 419.722 C 215.979 379.452 227.977 345.24 249.565 321.085 C 271.16 296.922 302.299 282.884 340.446 282.884 Z M 330.749 425.488 C 320.88 425.488 313.069 428.609 307.721 434.281 C 302.368 439.958 299.4 448.282 299.4 458.844 C 299.4 469.232 302.448 477.644 307.85 483.453 C 313.247 489.255 321.061 492.534 330.749 492.534 C 340.099 492.534 347.658 489.341 352.887 483.544 C 358.124 477.739 361.095 469.242 361.095 458.509 C 361.095 447.942 358.207 439.701 353.02 434.109 C 347.84 428.524 340.281 425.488 330.749 425.488 Z" fill="transparent" height="553.2170026855468px" id="fwuTdnTvg" stroke-dasharray="" stroke-linecap="butt" stroke-linejoin="miter" stroke-miterlimit="10" stroke-width="1.5" stroke="rgb(31, 32, 35)" transform="translate(1.5 1)" width="449.7399940185547px"/></svg>)
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 243 297" xmlns="http://www.w3.org/2000/svg"><path d="M 57.507 0.009 C 73.554 -0.081 86.595 4.53 95.628 12.675 C 104.665 20.822 109.655 32.473 109.655 46.383 C 109.655 68.327 96.486 83.4 73.8 99.455 L 60.729 108.709 L 111.44 108.709 L 111.44 141.227 L 0.189 141.227 L 0.189 116.21 L 0.356 116.09 L 41.752 86.331 C 59.074 73.669 69.064 63.8 69.064 49.591 C 69.064 44.491 67.701 40.772 65.361 38.329 C 63.024 35.888 59.661 34.665 55.547 34.665 C 49.703 34.665 45.198 37.092 42.195 42.089 C 39.175 47.117 37.659 54.779 37.925 65.262 L 37.937 65.747 L 37.459 65.666 L 0.345 59.429 L 0 59.371 L 0.011 59.022 C 0.638 38.982 7.136 24.218 17.444 14.464 C 27.748 4.711 41.816 0.009 57.507 0.009 Z M 57.507 150.759 C 73.554 150.67 86.595 155.281 95.628 163.426 C 104.665 171.573 109.655 183.223 109.655 197.134 C 109.655 219.078 96.486 234.151 73.8 250.206 L 60.729 259.459 L 111.44 259.459 L 111.44 291.978 L 0.189 291.978 L 0.189 266.961 L 0.356 266.841 L 41.752 237.082 C 59.074 224.42 69.064 214.55 69.064 200.341 C 69.064 195.243 67.701 191.523 65.361 189.08 C 63.024 186.638 59.661 185.416 55.547 185.416 C 49.703 185.416 45.198 187.843 42.195 192.84 C 39.175 197.868 37.659 205.53 37.925 216.013 L 37.937 216.498 L 37.459 216.417 L 0.345 210.18 L 0 210.122 L 0.011 209.774 C 0.638 189.734 7.136 174.968 17.444 165.214 C 27.748 155.462 41.816 150.76 57.507 150.76 Z M 180.36 0 C 196.783 0 211.706 5.783 222.521 17.661 C 233.332 29.536 240 47.461 240 71.678 C 240 95.984 233.378 114.088 222.409 126.119 C 211.437 138.154 196.157 144.069 178.932 144.069 C 161.456 144.069 146.304 138.921 135.524 127.28 C 124.749 115.643 118.4 97.577 118.4 71.856 C 118.4 47.543 125.562 29.571 136.911 17.676 C 148.26 5.781 163.76 0 180.36 0 Z M 179.646 35.014 C 174.155 35.014 169.294 37.176 165.781 42.995 C 162.246 48.849 160.062 58.428 160.062 73.282 C 160.062 86.529 162.111 95.53 165.536 101.208 C 168.942 106.856 173.718 109.235 179.289 109.235 C 184.943 109.235 189.675 106.729 193.018 101.013 C 196.377 95.267 198.338 86.262 198.338 73.282 C 198.338 59.051 196.332 49.465 192.991 43.449 C 189.667 37.466 185.024 35.013 179.646 35.013 Z M 181.676 150.758 C 205.365 150.758 223.712 161.878 232.887 180.024 L 233.072 180.39 L 232.701 180.565 L 197.728 197.138 L 197.371 197.307 L 197.197 196.952 C 195.256 192.986 192.978 190.201 190.201 188.402 C 187.427 186.605 184.117 185.771 180.07 185.771 C 172.182 185.772 166.241 189.217 162.163 195.632 C 158.139 201.962 155.923 211.202 155.511 222.91 C 163.12 210.021 176.183 203.326 192.025 203.326 C 204.073 203.326 214.262 207.414 221.439 214.694 C 228.617 221.975 232.752 232.416 232.752 245.068 C 232.752 260.32 227.088 272.772 217.315 281.407 C 207.548 290.038 193.708 294.828 177.393 294.828 C 157.228 294.828 141.672 288.245 131.165 276.022 C 120.667 263.809 115.255 246.017 115.255 223.684 C 115.255 202.222 121.658 183.99 133.178 171.117 C 144.702 158.24 161.319 150.758 181.676 150.758 Z M 176.501 226.757 C 171.235 226.757 167.067 228.42 164.213 231.443 C 161.356 234.468 159.772 238.904 159.772 244.533 C 159.772 250.069 161.399 254.552 164.282 257.648 C 167.162 260.74 171.332 262.488 176.501 262.488 C 181.491 262.488 185.525 260.786 188.315 257.697 C 191.11 254.603 192.695 250.075 192.695 244.355 C 192.695 238.723 191.154 234.331 188.386 231.351 C 185.622 228.375 181.588 226.757 176.501 226.757 Z" fill="transparent" height="294.827581322145px" id="VsRy1oSEa" stroke-dasharray="" stroke-linecap="butt" stroke-linejoin="miter" stroke-miterlimit="10" stroke-width="1.5" stroke="rgb(31, 32, 35)" transform="translate(1.5 1)" width="239.99999869622354px"/></svg>)
What’s Inside
With analysis of 8 critical macro trends and industry-based, regional insights, you’ll discover how to:
With analysis of 8 critical macro trends and industry-based, regional insights, you’ll discover how to:
01
Optimize acquisition by maximizing ROI and leveraging your product as the primary growth channel.
02
Accelerate engagement by identifying optimal feature adoption and time-to-value metrics that convert users into sticky customers.
03
Maintain stickiness by boosting DAU/MAU performance and driving repeat product usage to influence long-term retention.
04
Master retention using tactics that leverage both one-week and weekly retention rates for sustainable, profitable user loyalty.
Bonus
Bonus
Bonus
Get concrete strategies and actionable metrics to track.
Insights from 8 different industries
Insights from 8 different industries
Insights from 8 different industries
3.7T
3.7T
events tracked
12K+
12K+
Mixpanel companies included
22B
22B
devices
Artificial Intelligence
The AI maturity paradox
Digital analytics reveal that the greatest signs of value aren't always where the highest user volume is. Uncover the structural and behavioral shifts redefining success from a variety of AI businesses.
Stickiness by region (2024-2025)
2024
2025
+44%
YoY growth in APAC
+109%
YoY engagement depth in EMEA
21%
Stickiness rate in North America
+104%
Increase in YoY one-week retention in LATAM
Artificial Intelligence
The AI maturity paradox
Digital analytics reveal that the greatest signs of value aren't always where the highest user volume is. Uncover the structural and behavioral shifts redefining success from a variety of AI businesses.
Stickiness by region (2024-2025)
2024
2025
+44%
YoY growth in APAC
+109%
YoY engagement depth in EMEA
21%
Stickiness rate in North America
+104%
Increase in YoY one-week retention in LATAM
Artificial Intelligence
The AI maturity paradox
Digital analytics reveal that the greatest signs of value aren't always where the highest user volume is. Uncover the structural and behavioral shifts redefining success from a variety of AI businesses.
Stickiness by region
(2024-2025)
2024
2025
+44%
YoY growth in APAC
+109%
YoY engagement depth in EMEA
21%
Stickiness rate in North America
+104%
Increase in YoY one-week retention in LATAM
B2B
Automation and AI remain omnipresent for B2B
As the B2B market matures, what other factors will contribute to growth?
Acquisition by region (2024-2025)
2024
2025
+67%
YoY growth in APAC
+52%
YoY actions per user in LATAM
31%
Stickiness in North America
+7%
Increase in YoY one-week retention in EMEA
B2B
Automation and AI remain omnipresent for B2B
As the B2B market matures, what other factors will contribute to growth?
Acquisition by region (2024-2025)
2024
2025
+67%
YoY growth in APAC
+52%
YoY actions per user in LATAM
31%
Stickiness in North America
+7%
Increase in YoY one-week retention in EMEA
B2B
Automation and AI remain omnipresent for B2B
As the B2B market matures, what other factors will contribute to growth?
Acquisition by region (2024-2025)
2024
2025
+67%
YoY growth in APAC
+52%
YoY actions per user in LATAM
31%
Stickiness in North America
+7%
Increase in YoY one-week retention in EMEA
Ecommerce
Defining the next era of digital commerce starts here
In addition to competing on experience, speed, and personalization, see how ecommerce brands continue to win clicks, purchases, and customer loyalty around the world.
Actions per user by region (2024-2025)
2024
2025
-58%
YoY decline in net-new unique users in North America
+171%
YoY increase in actions per user in LATAM
21%
Stickiness rate in EMEA
75%
Absolute weekly retention rate in APAC
Ecommerce
Defining the next era of digital commerce starts here
In addition to competing on experience, speed, and personalization, see how ecommerce brands continue to win clicks, purchases, and customer loyalty around the world.
Actions per user by region (2024-2025)
2024
2025
-58%
YoY decline in net-new unique users in North America
+171%
YoY increase in actions per user in LATAM
21%
Stickiness rate in EMEA
75%
Absolute weekly retention rate in APAC
Ecommerce
Defining the next era of digital commerce starts here
In addition to competing on experience, speed, and personalization, see how ecommerce brands continue to win clicks, purchases, and customer loyalty around the world.
Actions per user by region (2024-2025)
2024
2025
-58%
YoY decline in net-new unique users in North America
+171%
YoY increase in actions per user in LATAM
21%
Stickiness rate in EMEA
75%
Absolute weekly retention rate in APAC
Fintech
Fintech’s growth engine has changed
With money moving faster and smarter than ever, discover the metrics and recommendations across Alternative Financing, Banking, Blockchain & Crypto, Insurance, and Wealth Management.
Engagement for Blockchain & Crypto companies by region (2024-2025)
2024
2025
638%
YoY user growth in EMEA’s Alternative Financing sector
+114%
Blockchain & Crypto engagement in APAC
38%
Wealth Management stickiness in LATAM
-10%
YoY weekly retention change for Insurance in North America
Fintech
Fintech’s growth engine has changed
With money moving faster and smarter than ever, discover the metrics and recommendations across Alternative Financing, Banking, Blockchain & Crypto, Insurance, and Wealth Management.
Engagement for Blockchain & Crypto companies by region (2024-2025)
2024
2025
638%
YoY user growth in EMEA’s Alternative Financing sector
+114%
Blockchain & Crypto engagement in APAC
38%
Wealth Management stickiness in LATAM
-10%
YoY weekly retention change for Insurance in North America
Fintech
Fintech’s growth engine has changed
With money moving faster and smarter than ever, discover the metrics and recommendations across Alternative Financing, Banking, Blockchain & Crypto, Insurance, and Wealth Management.
Engagement for Blockchain & Crypto companies by region (2024-2025)
2024
2025
638%
YoY user growth in EMEA’s Alternative Financing sector
+114%
Blockchain & Crypto engagement in APAC
38%
Wealth Management stickiness in LATAM
-10%
YoY weekly retention change for Insurance in North America
Payments
Competitive benchmarks for payments isn’t speed and trust anymore
Explore how the world pays, moves, and stays as we look at the digital patterns forging the future of global financial connectivity.
Stickiness by region (2024-2025)
2024
2025
-16%
User acquisition growth in North America
297.9
Absolute actions per user in APAC
26M
Weekly active users in EMEA
-13%
Drop in stickiness in EMEA
Payments
Competitive benchmarks for payments isn’t speed and trust anymore
Explore how the world pays, moves, and stays as we look at the digital patterns forging the future of global financial connectivity.
Stickiness by region (2024-2025)
2024
2025
-16%
User acquisition growth in North America
297.9
Absolute actions per user in APAC
26M
Weekly active users in EMEA
-13%
Drop in stickiness in EMEA
Payments
Competitive benchmarks for payments isn’t speed and trust anymore
Explore how the world pays, moves, and stays as we look at the digital patterns forging the future of global financial connectivity.
Stickiness by region (2024-2025)
2024
2025
-16%
User acquisition growth in North America
297.9
Absolute actions per user in APAC
26M
Weekly active users in EMEA
-13%
Drop in stickiness in EMEA
Media & Entertainment
Media and entertainment is rewriting the rules of audience value
Spanning Broadcasting, Creative, Entertainment, Publishing, Social Media, and Streaming, see the data on how audience attention is measured and monetized in a multilayered world.
Actions per user in Social Media companies by region (2024-2025)
2024
2025
+296%
YoY user growth in LATAM Broadcasting
-66%
YoY Social Media engagement in North America
31%
Stickiness in EMEA Creative agencies
84.5%
Weekly retention in APAC Broadcasting
Media & Entertainment
Media and entertainment is rewriting the rules of audience value
Spanning Broadcasting, Creative, Entertainment, Publishing, Social Media, and Streaming, see the data on how audience attention is measured and monetized in a multilayered world.
Actions per user in Social Media companies by region (2024-2025)
2024
2025
+296%
YoY user growth in LATAM Broadcasting
-66%
YoY Social Media engagement in North America
31%
Stickiness in EMEA Creative agencies
84.5%
Weekly retention in APAC Broadcasting
Media & Entertainment
Media and entertainment is rewriting the rules of audience value
Spanning Broadcasting, Creative, Entertainment, Publishing, Social Media, and Streaming, see the data on how audience attention is measured and monetized in a multilayered world.
Actions per user in Social Media companies by region (2024-2025)
2024
2025
+296%
YoY user growth in LATAM Broadcasting
-66%
YoY Social Media engagement in North America
31%
Stickiness in EMEA Creative agencies
84.5%
Weekly retention in APAC Broadcasting
Mobile Gaming
Next-level player insights prove to be mobile gaming’s growth cheat code
Decode the trends and monetization shifts transforming player patterns into measurable, long-term success.
Stickiness by region (2024-2025)
2024
2025
+50%
MoM change in user acquisition in EMEA
-59%
YoY events per user in LATAM
19.5M
Weekly active users in North America
+86%
One-week retention in APAC
Mobile Gaming
Next-level player insights prove to be mobile gaming’s growth cheat code
Decode the trends and monetization shifts transforming player patterns into measurable, long-term success.
Stickiness by region (2024-2025)
2024
2025
+50%
MoM change in user acquisition in EMEA
-59%
YoY events per user in LATAM
19.5M
Weekly active users in North America
+86%
One-week retention in APAC
Mobile Gaming
Next-level player insights prove to be mobile gaming’s growth cheat code
Decode the trends and monetization shifts transforming player patterns into measurable, long-term success.
Stickiness by region (2024-2025)
2024
2025
+50%
MoM change in user acquisition in EMEA
-59%
YoY events per user in LATAM
19.5M
Weekly active users in North America
+86%
One-week retention in APAC
iGaming
Player habits are steering the next wave of iGaming product growth
As player habits evolve, what truly drives engagement and loyalty? Get the insights influencing the future of responsible, digital-first growth.
Stickiness by region (2024-2025)
2024
2025
+618%
YoY increase in new users in APAC
35%
Stickiness in EMEA
1.7%
One-week retention rate in North America
iGaming
Player habits are steering the next wave of iGaming product growth
As player habits evolve, what truly drives engagement and loyalty? Get the insights influencing the future of responsible, digital-first growth.
Stickiness by region (2024-2025)
2024
2025
+618%
YoY increase in new users in APAC
35%
Stickiness in EMEA
1.7%
One-week retention rate in North America
iGaming
Player habits are steering the next wave of iGaming product growth
As player habits evolve, what truly drives engagement and loyalty? Get the insights influencing the future of responsible, digital-first growth.
Stickiness by region (2024-2025)
2024
2025
+618%
YoY increase in new users in APAC
35%
Stickiness in EMEA
1.7%
One-week retention rate in North America
Define your growth strategy with global performance insights.
Define your growth strategy with global performance insights.
Define your growth strategy with global performance insights.
©2026 Mixpanel. All rights reserved