Engineering Teams
Engineering Teams
Engineering Teams
Engineering Teams
Engineering Teams
Build smarter with integrated analytics
Build smarter with integrated analytics
Build smarter with integrated analytics
Build smarter with integrated analytics
Access real-time analytics and powerful automation tools with Mixpanel. Debug faster, optimize performance, and drive product adoption with seamless integrations and actionable data.
Access real-time analytics and powerful automation tools with Mixpanel. Debug faster, optimize performance, and drive product adoption with seamless integrations and actionable data.
Access real-time analytics and powerful automation tools with Mixpanel. Debug faster, optimize performance, and drive product adoption with seamless integrations and actionable data.
Fuel growth with data-driven insights
Fuel growth with data-driven insights
Fuel growth with data-driven insights
Access accurate data instantly. Well-documented APIs, seamless integrations with platforms like Snowflake and BigQuery, and ID Merge connect high-quality data across devices for faster iterations and more confident launches.
Access accurate data instantly. Well-documented APIs, seamless integrations with platforms like Snowflake and BigQuery, and ID Merge connect high-quality data across devices for faster iterations and more confident launches.
Access accurate data instantly. Well-documented APIs, seamless integrations with platforms like Snowflake and BigQuery, and ID Merge connect high-quality data across devices for faster iterations and more confident launches.
Measure the impact of every release
Measure the impact of every release
Measure the impact of every release
Track critical metrics like feature adoption, retention, and conversion rates to evaluate the success of every launch. Use Dynamic Funnels, Cohort Analysis, and Session Replays to continuously optimize your product and maximize ROI.
Track critical metrics like feature adoption, retention, and conversion rates to evaluate the success of every launch. Use Dynamic Funnels, Cohort Analysis, and Session Replays to continuously optimize your product and maximize ROI.
Track critical metrics like feature adoption, retention, and conversion rates to evaluate the success of every launch. Use Dynamic Funnels, Cohort Analysis, and Session Replays to continuously optimize your product and maximize ROI.
See the full picture with unified data
See the full picture with unified data
See the full picture with unified data
Combine data from all your tools in one place, including feature flagging, session recording, and marketing automation. Automate workflows and orchestrate events with ID Merge and Lookup Tables to keep your data organized and ready for decision-making.
Combine data from all your tools in one place, including feature flagging, session recording, and marketing automation. Automate workflows and orchestrate events with ID Merge and Lookup Tables to keep your data organized and ready for decision-making.
Combine data from all your tools in one place, including feature flagging, session recording, and marketing automation. Automate workflows and orchestrate events with ID Merge and Lookup Tables to keep your data organized and ready for decision-making.
“Mixpanel is a universal language at Betterment. Without Mixpanel, bridging the gap between Product and Analytics would be challenging. Our collaboration with both Mixpanel and Hightouch is critical to support Betterment’s data-driven culture.”
“We used to spend a lot of time debating subjective opinions and ideas. With Mixpanel, we can simply let the data do the talking.”
Liz Chang
May Chin
Director of Engineering
Director of Engineering
Docs
Docs
Docs
Docs
Join natively
Join natively
Join natively
Enrich events with context about users, accounts, products, or content -- without the hassle of re-tracking.
Enrich events with context about users, accounts, products, or content -- without the hassle of re-tracking.
Blog
Blog
Blog
Blog
Flexible implementation
Flexible implementation
Flexible implementation
Integrate with data platforms like BigQuery, Snowflake, Segment, and Rudderstack so your team can get started quickly.
Integrate with data platforms like BigQuery, Snowflake, Segment, and Rudderstack so your team can get started quickly.
Integrate with data platforms like BigQuery, Snowflake, Segment, and Rudderstack so your team can get started quickly.
Demo Data
Demo Data
Demo Data
Demo Data
Explore a demo dataset
Explore a demo dataset
Explore a demo dataset
Explore a full demo of Mixpanel. If you make a dashboard and like it, you can move it into your own project and add your own data.
Explore a full demo of Mixpanel. If you make a dashboard and like it, you can move it into your own project and add your own data.
Explore a full demo of Mixpanel. If you make a dashboard and like it, you can move it into your own project and add your own data.
Blog
Blog
Blog
Blog
North Star Metrics
North Star Metrics
North Star Metrics
Learn more about north star metrics and how they can drive alignment, transparency, and customer focus in your org.
Learn more about north star metrics and how they can drive alignment, transparency, and customer focus in your org.
Learn more about north star metrics and how they can drive alignment, transparency, and customer focus in your org.
Build smarter, launch faster
Business Size
©2025 Mixpanel. All rights reserved
Build smarter, launch faster
Business Size
©2025 Mixpanel. All rights reserved
Build smarter, launch faster
Business Size
©2025 Mixpanel. All rights reserved
Build smarter, launch faster
Business Size
©2025 Mixpanel. All rights reserved