B2B SaaS Analytics
B2B SaaS Analytics
B2B SaaS Analytics
B2B SaaS Analytics
B2B SaaS Analytics
Deliver stellar products users crave
Deliver stellar products users crave
Deliver stellar products users crave
Deliver stellar products users crave
Maximize ROI by building a culture of data-driven decision making that improves user experience and accelerates growth. Empower each team to leverage self-serve analytics to optimize your funnel.
Maximize ROI by building a culture of data-driven decision making that improves user experience and accelerates growth. Empower each team to leverage self-serve analytics to optimize your funnel.
Maximize ROI by building a culture of data-driven decision making that improves user experience and accelerates growth. Empower each team to leverage self-serve analytics to optimize your funnel.


Measure account growth and performance
Measure account growth and performance
Measure account growth and performance
Monitor the success of your strategies with advanced segmentation and customizable reports. Discover what’s working and where you can improve with tools like Funnel Analysis and Retention Tracking.
Monitor the success of your strategies with advanced segmentation and customizable reports. Discover what’s working and where you can improve with tools like Funnel Analysis and Retention Tracking.
Monitor the success of your strategies with advanced segmentation and customizable reports. Discover what’s working and where you can improve with tools like Funnel Analysis and Retention Tracking.
Chrome
Chrome
Chrome
Chrome
Firefox
Firefox
Firefox
Firefox
Safari
Safari
Safari
Safari
Edge
Edge
Edge
Edge
75%
75%
75%
75%
50%
50%
50%
50%
25%
25%
25%
25%
0%
0%
0%
0%
Web Signup
Web Signup
Web Signup
Web Signup
First Message Sent
First Message Sent
First Message Sent
First Message Sent
100%
30.0K
100%
30.0K
100%
30.0K
100%
30.0K
100%
28.0K
100%
28.0K
100%
28.0K
100%
28.0K
100%
28.5K
100%
28.5K
100%
28.5K
100%
28.5K
100%
27.0K
100%
27.0K
100%
27.0K
100%
27.0K
60%
18K
60%
18K
60%
18K
60%
18K
50%
14K
50%
14K
50%
14K
50%
14K
61%
17.3K
61%
17.3K
61%
17.3K
61%
17.3K
100%
10.0K
100%
10.0K
100%
10.0K
100%
10.0K
Safari
Safari
Safari
Mon Feb 10, 2025
Mon Feb 10, 2025
Mon Feb 10, 2025
61%
61%
61%
drop-off
drop-off
drop-off
17,385
17,385
17,385
total times
total times
total times
Safari
Mon Feb 10, 2025
61%
drop-off
17,385
total times
Completion rate
Completion rate
Completion rate
Completion rate
3K
3K
3K
3K
2K
2K
2K
2K
1K
1K
1K
1K
0%
0%
0%
0%
100%
4K
100%
4K
100%
4K
100%
4K
First App Open
First App Open
First App Open
First App Open
80.2%
3.2K
80.2%
3.2K
80.2%
3.2K
80.2%
3.2K
Sign Up
Sign Up
Sign Up
Sign Up
32.1%
2.6K
32.1%
2.6K
32.1%
2.6K
32.1%
2.6K
Log In
Log In
Log In
Log In
7.7%
202
7.7%
202
7.7%
202
7.7%
202
Add Payment Type
Add Payment Type
Add Payment Type
Add Payment Type
4K
4K
4K
4K
Rider Activation
Rider Activation
Rider Activation
Rider Activation
Total, Last 30 days
Total, Last 30 days
Total, Last 30 days
Total, Last 30 days
6,083
6,083
6,083
6,083
Complete - Unique
Complete - Unique
Complete - Unique
Complete - Unique
Rides completes
Rides completes
Rides completes
Rides completes
Unique, Last 30 days
Unique, Last 30 days
Unique, Last 30 days
Unique, Last 30 days
Riders by Country
Riders by Country
Riders by Country
Riders by Country
Unique, last 30 days
Unique, last 30 days
Unique, last 30 days
Unique, last 30 days
United States
United States
United States
United States
France
France
France
France
China
China
China
China
Japan
Japan
Japan
Japan
Germany
Germany
Germany
Germany
United Kingdom
United Kingdom
United Kingdom
United Kingdom
Value
Value
Value
Value
50K
50K
50K
50K
23.7K
23.7K
23.7K
23.7K
22.8K
22.8K
22.8K
22.8K
21.6K
21.6K
21.6K
21.6K
20.8K
20.8K
20.8K
20.8K
20.1K
20.1K
20.1K
20.1K
Country
Country
Country
Country
Riders by Browser
Riders by Browser
Riders by Browser
Riders by Browser
Unique, last 30 days
Unique, last 30 days
Unique, last 30 days
Unique, last 30 days
🚗 Product Metrics - Riders
🚗 Product Metrics - Riders
🚗 Product Metrics - Riders
🚗 Product Metrics - Riders
Chrome
Chrome
Chrome
Chrome
Safari
Safari
Safari
Safari
29.6K
29.6K
29.6K
29.6K
Riders by Country
Riders by Country
Riders by Country
Fri Feb 10, 2025
Fri Feb 10, 2025
Fri Feb 10, 2025
50,020
50,020
50,020
events
events
events

+10.29%
+10.29%

+10.29%
from previous month
from previous month
from previous month
Riders by Country
Fri Feb 10, 2025
50,020
events

+10.29%
from previous month
Fast track customer success
Fast track customer success
Fast track customer success
Real-time insights help you make smarter decisions faster. Identify opportunities and pivot with tools like Cohort Analysis and account-level tracking.
Real-time insights help you make smarter decisions faster. Identify opportunities and pivot with tools like Cohort Analysis and account-level tracking.
Real-time insights help you make smarter decisions faster. Identify opportunities and pivot with tools like Cohort Analysis and account-level tracking.
All-in-one data, even more answers
All-in-one data, even more answers
All-in-one data, even more answers
Go beyond app data and track more events from multiple data warehouses and keep it all in perfect sync—even when the data changes. Monitor user behaviors, personalize product offerings, and enhance fraud detection—all from one hub.
Go beyond app data and track more events from multiple data warehouses and keep it all in perfect sync—even when the data changes. Monitor user behaviors, personalize product offerings, and enhance fraud detection—all from one hub.
Go beyond app data and track more events from multiple data warehouses and keep it all in perfect sync—even when the data changes. Monitor user behaviors, personalize product offerings, and enhance fraud detection—all from one hub.




“Suddenly, I had the granular data to show everyone they were making an impact."
Janna Sheng
Director of Product Management
“Suddenly, I had the granular data to show everyone they were making an impact."
Janna Sheng
Director of Product Management
“Suddenly, I had the granular data to show everyone they were making an impact."
Janna Sheng
Director of Product Management
“Suddenly, I had the granular data to show everyone they were making an impact."
Janna Sheng
Director of Product Management



Customer Story
Customer Story
Customer Story
Customer Story
How Wilco doubled its user activation rate after switching to Mixpanel to drive its PLG strategy
How Wilco doubled its user activation rate after switching to Mixpanel to drive its PLG strategy
How Wilco doubled its user activation rate after switching to Mixpanel to drive its PLG strategy
Read how Wilco doubled its user activation rate and after switching to Mixpanel to drive its PLG strategy.
Read how Wilco doubled its user activation rate and after switching to Mixpanel to drive its PLG strategy.
Read how Wilco doubled its user activation rate and after switching to Mixpanel to drive its PLG strategy.



Blog
Blog
Blog
Blog
What is a North Star metric?
What is a North Star metric?
What is a North Star metric?
Build a fully functioning Board with just a couple clicks. Dig in and start answering questions right away.
Build a fully functioning Board with just a couple clicks. Dig in and start answering questions right away.
Build a fully functioning Board with just a couple clicks. Dig in and start answering questions right away.



Customer Story
Customer Story
Customer Story
Customer Story
How Immobiliare built a data-informed culture using Mixpanel
How Immobiliare built a data-informed culture using Mixpanel
How Immobiliare built a data-informed culture using Mixpanel
Read how Immobiliare used self-serve analytics to create a data informed culture and increase listings 40% per month in just 5 months.
Read how Immobiliare used self-serve analytics to create a data informed culture and increase listings 40% per month in just 5 months.
Read how Immobiliare used self-serve analytics to create a data informed culture and increase listings 40% per month in just 5 months.
Turn visitors into buyers
Turn visitors into buyers
Turn visitors into buyers
Turn visitors into buyers



Use Cases
Business Size
©2025 Mixpanel. All rights reserved
©2025 Mixpanel. All rights reserved
Use Cases
Business Size
Use Cases
Business Size
©2025 Mixpanel. All rights reserved
©2025 Mixpanel. All rights reserved