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What is a North Star metric?

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Last Edited:
Apr 18, 2024
Dec 10, 2018

Why is a North Star metric important?

Benefits of a North Star metric

1. Alignment

2. Transparency

3. Customer focus

North Star Metric versus The One Metric That Matters

How a North Star metric works

Examples of North Star metrics


Consumer tech

B2B SaaS



How to find a North Star metric for your product

Measuring progress against your North Star metric over time

Example of using product analytics for a North Star metric

Can companies aim for more than one North Star?

Ready to find your North Star?

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