USER ANALYTICS FOR RETAIL AND E-COMMERCE
How will you fine-tune your customer experience to boost conversions?
Drive online purchase with a seamless experience
Identify areas of drop-off and retention and make adjustments to improve the digital experience. A/B test product layouts to verify visual merchandising decisions and improve the shopper’s journey across devices.
Deliver compelling offers to build customer loyalty
Identify which actions convert shoppers from browsers to buyers to drive sales, account creation, and order value. Power personalized recommendations and trigger offers based on where shoppers are in their purchase journey using Mixpanel or an external messaging tool.
Wanda Saint-Paul Web Analytics Manager, Vente-Privee
Which customers are ready to purchase?
Deep shopper understanding
Improve the customer experience by understanding how users engage. Collect data from across a shopper’s digital journey and integrate external datasets, such as brick-and-mortar purchases, to create a holistic view.
Identify which inventory layouts drive the most engagement and revenue in seconds. With customizable reports, answering your most complex questions is quick and easy.
Integrated machine learning and data science tools flag anomalies for you, helping to surface emerging trends, opportunities to upsell, and more.
Trigger notifications and A/B tests based on how shoppers browse your app and website. Leverage deep user behavior data to fuel your marketing and analytics product suite for further testing, customization, and automation.
Companies like yours are acting now on user insights to grow their business and empower their teams to be data-driven every day. Let us show you what Mixpanel can do for you.