Product Teams

Identify winning features with data

Boost product growth with actionable insights. See what works in your launches and experiments, and make smart data-driven decisions with Mixpanel.

Increase product development

Make informed decisions faster with instant access to data. Monitor user interactions through Event-Based Tracking, uncover behavior trends with Cohort Analysis, and refine product features using A/B Testing integrations.

Link product insights to revenue growth

Connect product usage with key business metrics to see how each decision impacts ROI. Find out what increases revenue and optimize your strategy with Multi-Touch Attribution Models, Cohort Analysis, and Funnel Analysis.

See beyond the product journey

Gain a complete view of performance with a unified platform that blends product, marketing, and all other relevant business data. Use Custom Dashboards to monitor key metrics, Cross-Platform Tracking, and dive deep into behavior analysis.

Mixpanel is a gold mine. It is a must-have for organizations developing data-informed cultures. It allows our team to work from one data source, speak the same language, and see clearly what makes sense to build–and especially what doesn’t.

Paolo Sabatinelli, Chief Product Officer

Explore a Demo Dataset

Explore a full demo of Mixpanel. If you make a dashboard and like it, you can move it into your own project and add your own data.

Dig in to Our Guide

The Guide to Product Analytics answers all your product analytics questions. Learn about your users and how to scale your product.

Learn About Engagement

Engagement is a vital indicator of product health. Learn how to track and leverage it in our Engagement Primer.

Learn About Growth

Growth is key to understanding a product’s trajectory. Learn how to track and leverage it in our Growth Primer.

Learn About Retention

Retention is a strong indicator of product-market fit. Learn how to track it in our Retention Primer.

Build better products with data