Web Analytics
12
%
increase in conversion rate on average among Mixpanel customers.
18
%
increase in session duration on average among Mixpanel customers.
“We track full-funnel website metrics in Mixpanel, not just one singular KPI. Using Mixpanel, we track overall funnel rates, the overall distribution of clicks to our navigation and product recommendations, and what homepage content people are engaging with. Since we redesigned our product pages based on our learnings from Mixpanel, we've seen an increase in the add-to-cart and conversion rate.”
Matt Kuo
Product Analyst
Product teams
Uncover how users navigate your site to identify experience gaps, optimize key flows, and drive product-led growth.
Data teams
Establish comprehensive tracking of website interactions to build a holistic view of user behavior.
Marketing teams
Showcase the direct impact of marketing efforts on conversions by visualizing funnel drop-offs and highlighting areas for optimization.
Engineering teams
Identify technical issues or bottlenecks in user flows by analyzing drop-off rates at specific points.
Mixpanel integrates with 100+ marketing tools, so you can rest assured we work with your tech stack.