A data point is counted every time you track an event with Mixpanel. Every time you track an event (a song play, user comment, or step in a funnel) that will count as a data point. They are like tracking credits.

First, we do not automatically stop collecting your data. Second, exceeding your data plan will result in either a prorated overage charge based on your plan's current cost per point, or an automatic plan upgrade - we will always choose the cheaper option.

Pricing after 20M data points is a conversation. With most customers we now have standard pricing and we're happy to work with customers who send lots of data to find a fair price point. Mixpanel's data analysis is done instantly and our prices are always less expensive than hiring engineers and scaling your own infrastructure.

It's a monthly quota. If you were on the Startup plan, every month you'd get another 500,000 data points for $150. Data points don't roll over to the next month though.

A profile is associated with a person that has signed up for your application and someone you would tie data to within Mixpanel. Generally, this is not a user who would be a guest to your application, or who hasn't signed up.

People plans are an additional charge every month. If you bought a Startup plan under Engagement plans and the +50K People plan, your monthly bill will be $300 a month.

Exceeding your people plan will result in either a prorated overage charge based on your plan's current cost per user, or an automatic plan upgrade. We will always choose the cheaper option.

Yes. Mixpanel has a feature called Notifications which allows you to send emails or push notifications automatically. If you have a People plan, you can send as many emails or push notifications as you would like.