Pricing guide

The most powerful analytics to understand how people use your app or website. Choose from any of our pricing plans that work to fit you as you grow.

Includes access to all features that analyze actions people take in your application.
5M data points per mo

5 projects

Limited core reports

60 day data history

3 members / organization

Two-factor authentication

Sample Mixpanel's core analytics and see if it is right for your business.

Starting at
10M data points per yr

Everything in Free plus

Limited core reports

12 month data history

5 members / organization

Unlimited saved reports

Billed annually

Power your business with access to Mixpanel's full analytics platform.

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more information

Everything in Basic plus

5+ years data history

Roles and permissions

Single sign-on

Professional services

Billed annually

Custom plans and services for companies that operate at scale.

Reports & Analytics
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2 filter levels
2 filter levels
Learn which users are most likely to convert, before they do.
Custom events
Define custom user actions using existing events and properties.
Up to 1
Up to 15
2 filter levels
Find user behaviors that correlate to higher retention and engagement.
Custom alerts
Anomaly detection
Automatic segmentation
Automatically discover high & low performing segments of users.
Live view
View your events as they happen in real-time.
A/B testing
Combine and filter your events arithmetically.
Custom Apps
Use Mixpanel’s platform to develop custom reports and visualizations based on data.
3 apps
15 apps
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Data Access & Implementation
Import API
Use Mixpanel’s API to insert event data into your project.
Report Export API
Last 12 months
Last 5 years
Data history
Last 60 days
Last 12 months
Last 5 years
Powerful JavaScript query language you can use to complete complex analysis of your data in fewer lines of code.
Raw data export
Last 12 months
Last 5 years
Email Digests
Send dashboards on a recurring or one-time basis via email.
1 recurring
1 recurring
Mobile dashboards
CSV export
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Administration & Security
Number of projects
Up to 5
Up to 10
Saved reports
Up to 5
Number of team members
Two-factor authentication
Hide events or properties
Avoid menu clutter by hiding outdated or deprecated events or properties.
Collection controls for events and properties
Intercept and delete incoming data that is erroneous, sensitive, or not useful.
Codeless data transformations
Easily fix common implementation errors such as typos or redundant events/properties without having to update your code.
Roles & permissions
SAML-based single sign-on (SSO)
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Support & Services
Standard support
Weekdays 12am–5pm PT
Live chat support
Weekdays from 9am–5pm PT
Available add-on
Guided onboarding & implementation
Available add-on
Customer Success Manager (CSM)
Available add-on
Premium support
Available add-on
Professional services
Available add-on
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Why add People Analytics?

A people plan provides access to additional features


Customizable people profiles

Build rich, customized profiles of your users to help you better understand their behaviors.


Activity feed

See what people do while using your product, both before and after they sign up.


Notifications and messaging

Use email, SMS, and push notifications to drive users back into your product.


Predictive analytics

Identify users most likely to convert and send notifications to nudge them in the right direction.

Frequently asked questions

What is a data point?

A data point is counted every time you track an event with Mixpanel. Each event (a song play, user comment, or step in a funnel) will count as a data point. They are like tracking credits.

What's the difference between monthly and annual plans?

Customers on monthly plans prepay for their data on the 1st of each month. Prepaid data does not roll over to the next month. Customers on annual plans prepay for data for the entire year, but have the flexibility to spread data point usage over a year instead of month to month.

What if I go over my prepaid monthly or annual data point amount?

We do not stop collecting your data. Once you have finished using your prepaid data point amount you will be charged our à la carte rate (20% above our normal plan rates) for each additional data point you send to us through the end of your billing period.

What do you mean by data history limits? Are you deleting my data?

While we store all data sent to us by our customers, we do limit the length of time in the past a customer can query this data on some of our plans. Upgrading your account will provide access to more historical data.

Not sure which plan is right for you?

Click the button below to get in touch with the Mixpanel sales team.
We'll be happy to help you find the right plan for your company!