Pricing guide

The most powerful analytics to understand how people use your app or website. Choose from any of our pricing plans that work to fit you as you grow.

Includes access to all features that analyze actions people take in your application.
Free
$ 0
5M data points per month

Limited core reports

60 day data history

3 members / project

Two-factor authentication

Sample Mixpanel's core analytics and see if it is right for your business.

Startup
$ 99
per 1m
data points
AnnualQuarterlyMonthly
Starting at
10M data points per year

Everything in Free plus

12 month data history

5 members / project

Unlimited saved reports

Mobile A/B testing

$999 billed annually

Billed annually

Power your business with access to Mixpanel's full analytics platform.

Save up to 33%

Enterprise
Contact us
Contact us for
more information

Everything in Startup plus

Unlimited data history

Premium support

Roles and permissions

Single sign-on

Professional services

Customer success manager

Predictive analytics

CSV export

Behavioral cohorts

Billed annually

Custom plans and services for companies that operate at scale.

Reports & Analytics
Free
$0/month
Choose Plan
Startup
$999/year
Choose Plan
Enterprise
Contact us
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Segmentation & Insights
2 filter levels
Funnels
2 filter levels
Predictive analytics
Learn which users are most likely to convert, before they do.
Behavioral cohorts
Retention
2 filter levels
Custom events
Define custom user actions using existing events and properties.
Up to 1
Up to 15
Unlimited
Live view
View your events as they happen in real-time.
Revenue
Mobile A/B testing
Formulas
Combine and filter your events arithmetically.
Custom Apps
Use Mixpanel’s platform to develop custom reports and visualizations based on data.
3 apps
15 apps
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Data Access & Implementation
Data history
Last 60 days
Last 12 months
Last 10 years
Import API
Use Mixpanel’s API to insert event data into your project.
Report Export API
Mobile dashboards
JQL
Powerful JavaScript query language you can use to complete complex analysis of your data in fewer lines of code.
Raw data export
Email Digests
Send dashboards on a recurring or one-time basis via email.
1 recurring
1 recurring
Unlimited
CSV export
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Administration & Security
Saved reports
Up to 5
Unlimited
Unlimited
Number of team members
3
5
Unlimited
Two-factor authentication
Number of projects
Up to 5
Up to 10
Unlimited
Hide events or properties
Avoid menu clutter by hiding outdated or deprecated events or properties.
Roles & permissions
SAML-based single sign-on (SSO)
View moreless
Support & Services
Standard support
Weekdays 9am–5pm PT
Weekdays 9am–5pm PT
Weekdays 12am–5pm PT
Live chat support
30 days
90 days
Unlimited
Guided onboarding & implementation
Available add-on
Customer Success Manager (CSM)
Available add-on
Premium support
Available add-on
Professional services
Available add-on
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Why add People Analytics?

A people plan provides access to additional features

icon-customize

Customizable people profiles

Build rich, customized profiles of your users to help you better understand their behaviors.

icon-activity-feed

Activity feed

See what people do while using your product, both before and after they sign up.

icon-notifications

Notifications and messaging

Use email, SMS, and push notifications to drive users back into your product.

icon-predictive-analytics

Predictive analytics

Identify users most likely to convert and send notifications to nudge them in the right direction.

Frequently asked questions

What is a data point?

A data point is counted every time you track an event with Mixpanel. Each event (a song play, user comment, or step in a funnel) will count as a data point. They are like tracking credits.

What's the difference between monthly, quarterly, and annual plans?

Customers on monthly plans prepay for their data on the 1st of each month. Prepaid data does not roll over to the next month. Customers on quarterly and annual plans prepay for data for the entire time period (quarter or year), but have the flexibility to spread data point usage over that time period (quarter or year) instead of month to month.

What if I go over my prepaid data point amounts?

We do not stop collecting your data. Once you have finished using your prepaid data point amount you will be charged our à la carte rate (20% above our normal plan rates) for each additional data point you send to us through the end of your billing period.

What do you mean by data history limits? Are you deleting my data?

While we store all data sent to us by our customers, we do limit the length of time in the past a customer can query this data on some of our plans. Upgrading your account will provide access to more historical data.

Why does the Free Engagement plan offer more data points than the Startup plan?

The free engagement plan allows customers to implement and explore basic Mixpanel features without having to worry about event volume. Reporting functionality is limited and many reports and features can be unlocked by upgrading.

What's the difference between Engagement and People plans?

Engagement plans allow customers to track events. Events are any actions performed by a user on your site or app. These could be signups, logins, button clicks, account upgrades, etc. People plans allow customers to store user details like username, email address, and potentially other user-specific information on a user profile. User profiles can be used to target specific user groups with messages, or in reports and analytics. Click to learn more.

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