data points
monthly cost
25,000
$0
Startup
500,000
$150
Business
2,000,000
$350
Growth
4,000,000
$600
Premium
8,000,000
$1,000
Enterprise
20,000,000
$2,000
35M Data Points
35,000,000
$3,150
High volume
50,000,000+

Some common questions our customers ask

What is a data point?

A data point is counted every time you track an event with Mixpanel. Every time you track an event (a song play, user comment, or step in a funnel) that will count as a data point. They are like tracking credits.

What if I go over my data quota?

First, we do not automatically stop collecting your data. Second, exceeding your data plan will result in either a prorated overage charge based on your plan's current cost per point, or an automatic plan upgrade - we will always choose the cheaper option.

This feels expensive, how does pricing work for something like 50M data points?

Pricing after 20M data points is a conversation. With most customers we now have standard pricing and we're happy to work with customers to find a fair price point who send lots of data. Mixpanel's data analysis is done instantly and our prices are always less expensive than hiring engineers and scaling your own infrastructure.

Are data points monthly or all-time?

It's a monthly quota. If you were on the Startup plan, every month you'd get another 500,000 data points for $150. Data points don't roll over to the next month though.

Questions?

Talk to someone smart, quickly.

Help & Support

support@mixpanel.com