data points
monthly cost
Free
25,000
$0
Become a Mixpanel partner
200,000
$0
Startup
500,000
$150
Business
2,000,000
$350
Growth
4,000,000
$600
Premium
8,000,000
$1,000
Commercial
20,000,000
$2,000
High volume
50,000,000+
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Some common questions our customers ask

What is a data point?

A data point is counted every time you track an event with Mixpanel. Every time you track an event (a song play, user comment, or step in a funnel) that will count as a data point. They are like tracking credits.

What if I go over my data quota?

First, we do not automatically stop collecting your data. Second, exceeding your data plan will result in either a prorated overage charge based on your plan's current cost per point, or an automatic plan upgrade - we will always choose the cheaper option.

This feels expensive, how does pricing work for something like 50M data points?

Pricing after 20M data points is a conversation. With most customers we now have standard pricing and we're happy to work with customers who send lots of data to find a fair price point. Mixpanel's data analysis is done instantly and our prices are always less expensive than hiring engineers and scaling your own infrastructure.

Are data points monthly or all-time?

It's a monthly quota. If you were on the Startup plan, every month you'd get another 500,000 data points for $150. Data points don't roll over to the next month though.

Questions?

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Help & Support

support@mixpanel.com