👋 Introducing our 2024 Benchmarks report! See how you measure up.
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A plan for every team
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Startups: first year is free
Startups that were founded less than 5 years ago, with up to $8M in total funding, can receive their first year free on the Mixpanel Growth plan.
It’s free
Starter
$20+ per month
Growth
Custom plans
Enterprise
Analytics
Core reports
Insights
Flows
Funnels
Retention
Cohorts
Limited
Advanced analysis
Limited
Impact
Find interesting segments
Experiments
Signal
Query-time data modeling
Limited
Statistical operators for events and properties
Behavioral frequency analysis
Custom sessions
Custom events
Custom properties
Limited
Lookup tables
Limited
Monitoring and alerts
Live events
Custom dashboards for web and TV
Email digests
Alerts
Group Analytics
Add-on
Add-on
Data Collection, Exports and Integrations
Data collection & tracking
Mixpanel SDKs for real-time tracking
Identity management
Data imports
Import API
Schemas API
Cloud ingestion
Data exports
Limited
Report exports
Raw data export API
Formatted API export
Automated data export
GCP, AWS, Snowflake
GCP, AWS, Snowflake
Integrations
A/B testing and experimentation tools
Advertising platforms
Attribution
Customer data platforms
Data governance
Product tours and onboarding
Messaging
Data pipelines
Add-on
Add-on
Data Governance
Lexicon
Data dictionary
Data management
Access controls and permissions
Limited
Limited
Project roles & permissions
Entity sharing and permissions controls
Private reports
Data views
Sensitive data classification
Security and Privacy
Two-factor authentication
Support for US or EU data residency
SAML-based single sign-on (SSO)
Compliance
Limited
GDPR compliant
Native SOC 2 type II compliant
CCPA compliant processing
Customizable data retention policy
Default 5 years
Default 5 years
Custom
Tools to help with HIPAA compliant processing
Pricing and Usage
Saved reports
5 per seat
Unlimited
Unlimited
Data history
Unlimited
Unlimited
Unlimited
Custom pricing
Limited
Accommodations for seasonal traffic
Limited
MTU based pricing
Limited
Customer Support and Success
Documentation and developer reference
Slack community
Email support
Live chat
Add-on
Faster response SLAs
Add-on
Dedicated account manager
Limited
Onboarding and ongoing customer success
Early access to betas
Frequently Asked Questions
What is an event?
How does pricing work?
How can I estimate my event volume?
What if I go over my prepaid amount?
We’re a startup. Do you have any discounts?
What resources are available to ensure I get the most out of Mixpanel?
Let’s get started