Hone your ideas with data

Find product-market fit faster.

First year free

Eligible startups get their first year free on the Mixpanel Growth or Enterprise plans, and any add-ons and overages up to $50,000 USD.* All the power of Mixpanel you need to launch, grow, and scale your product.

Supporting innovation from day 1

If your startup was founded less than 5 years ago, has raised $8M or less in funding, and isn’t currently on any of Mixpanel’s paid plans, you’re eligible to apply.

A generous free plan for everyone else

Don’t meet the qualification criteria? Sign up for our Free plan and track up to 20M/events per month.

Access to community and technical expertise

Enjoy full access to our technical support and private Slack community to connect with experts who’ll help your startup grow.

*Startup credits do not cover enterprise onboarding or priority SLAs

Pricing starts at $0

Save money and learn about your first users with Mixpanel. When you level up from the free plan, you can decide which features you need long-term. Our pricing is transparent so that you can focus on what matters: building.

As an early-stage startup, velocity is everything. With Mixpanel, we can immediately see how our users are engaging with our software, allowing us to make important business decisions that much faster.Jeremy YuanProduct Marketing and Analytics

The foundation for decision-making

Not sure what to track? Building your first dashboard to share with investors? We designed templates to save you time and measure what matters.

Mixpanel’s KPI dashboard templates put metrics at our fingertips that we didn’t even think to measure. It only took five seconds to set up our KPI dashboard, and the reports were very easy to understand and take action on.Kelvin YuFounding Engineer at Zage

Growing the startup community

We work with investors, accelerators, and startup organizations to help early-stage companies around the world build, grow, and scale. Join us on a mission to help the world learn from its data.

Mixpanel’s ability to strike a balance between power and usability is truly remarkable. It has become a game-changer for startups, allowing teams to make informed decisions based on data. Its speed, ease of use, and utility have helped many of the companies we work with better understand their customers and drive growth.Peter LevinePartner