Why choose Mixpanel vs. Google Analytics? - Mixpanel

Why choose Mixpanel vs. Google Analytics?

If you’re considering upgrading from Universal Analytics or Google Analytics 4, look no further. Mixpanel delivers more powerful behavioral analysis in an astonishingly easy-to-use and intuitive interface.

Delighting 7,000+ paying customers
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Simple, intuitive, powerful

Say goodbye to confusing workflows and limited reports. Exploring data is easy and enjoyable with Mixpanel. See for yourself what customers say.

“Recently tried Mixpanel & Google Analytics on the same app & Mixpanel UX just blows every other option out of the water. Rakesh G. Founder at Snipply
“Remember that feeling when you switched from a Nokia brick phone to a smartphone with a touchscreen? I’m getting that same feeling when I switched from Firebase + Google Analytics to Mixpanel.” Richard W. Founder at Tensor
“The fast and intuitive interface provided by Mixpanel, decreased the barrier of entry, which in turn greatly contributed towards building a data-driven culture.” Henrique B. CTO at Primephonic

Mixpanel vs. GA4

Events-based model for tracking users across mobile + web applications

Intuitive, easy-to-use interface

Real-time analysis with 99% of data available within seconds, not hours

Ability to retain & analyze data from >14 months ago

Integrations with third party tools for engagement, attribution, A/B testing, etc.

Ease of Use

Delightfully easy
user interface

Mixpanel is the only tool that supports true data enrichment. Our data model allows for retroactive enrichment, which joins historical events with new business data. We provide the most flexible way to answer your most important questions.

💬  What Customers Say
  • “After Mixpanel, Google Firebase and Analytics’ interface is just a messy room with boxes.” – Anna C., Program Manager
  • “Mixpanel Flows. It’ll change your life [compared to GA4 pathing reports.]” – Ali Y., Product & Marketing Analytics Consultant
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Powerful analysis

Deeper analysis
of the how & why

With better segmentation and more flexible funnels and retention reports, Mixpanel helps you understand how users convert or drop off at every step of their journey.

🚀 Unique to Mixpanel
  • What are the top paths that drive XYZ conversion (e.g., completing a purchase)?
  • Which users visited the homepage THEN visited the pricing page?
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Awards

  • 2022 Users Love Us
  • 2022 Global Leader—Product Analytics
  • 2022 Leader—Digital Analytics

Pricing

Get started today with our comprehensive free tier, or pick a plan that works for you.

Free

Essentials to find product-market fit

It’s free

100K monthly tracked users

Access to:

  • Unlimited data history & seats
  • Core reports (including Flows)
  • Data dictionary
  • US or EU data residency
  • Monitoring & alerts
Growth

More answers for more people

Starting at $25/month

Pick your monthly tracked users and buy online

All features in Free, plus:

  • Unlimited saved reports & cohorts
  • Impact report with causal inference
  • Data modeling
  • Group Analytics & Data Pipelines add-ons
  • Legendary email support
Enterprise

Empower teams in large organizations

Let’s chat

Custom plans and pricing to suit your needs

Everything in Growth, plus:

  • Advanced data access controls
  • Experiments & Signal reports
  • SSO & automated provisioning
  • Seasonal & events-based pricing
  • Dedicated customer success

Build better products

Powerful, self-serve product analytics to help you convert, engage, and retain more users.