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Why choose Mixpanel?
Mixpanel offers the most sophisticated and easy to use conversion and product analytics. Learn why thousands of customers go beyond Google Analytics and Firebase to build better products and user experiences.
Mixpanel lets you track thousands of intricate events and properties, while Google Analytics limits you to only 25. This allows you to run sophisticated queries and unearth powerful product insights in seconds. See why Mixpanel is the best alternative to Google Analytics.
Best in Class Conversion Analysis
Know why users convert
Build and analyze complex retroactive funnels on the fly without the funnel-step limitations of Google Analytics. Slice and dice your closed funnels with ease or let Mixpanel automatically surface interesting user segments that affect your conversion rate. Learn more about Conversion Analysis here.
Advanced cohort analysis
Measure and visualize any user cohort trend
Mixpanel’s sophisticated cohorting capabilities enable you to run complex behavioral segmentation in seconds. Create cohorts of power users to promote a new feature to, or cohorts of at-risk users to engage them before they churn.
Detailed User Flows
Advanced user path analysis
Mixpanel allows you to deeply analyze all the paths users take between a starting and ending event. Filter the data by properties like browser or country, or compare user paths for different cohorts like power users vs recent sign-ups to see how their user paths differ.
Accurate Impact Analysis
Measure product impact
Analyze the impact of your product/feature launches and A/B tests on primary metrics, so you can know with confidence whether your feature launches or experiments drove improvements in KPIs or if they’re worth continuing. Learn more about Impact Analysis here.
Seamless cross-platform tracking
Understand the entire user journey
From the first pre-login interaction to post-login activity, Mixpanel lets you track user interactions across multiple sessions, devices, and platforms, enabling you to get a more complete picture of your users and more accurate conversion and engagement metrics.
With Google Analytics we had limited visibility into our users. The sessions weren’t providing us with the level of detail we needed. Plus, it was only updating twice or three times a day, and that wasn’t enough for us. By the time we got the conversion and churn reports, the numbers didn’t add up.Vural CifciVice President of Digital Marketing
Mixpanel is integral to how we build and make decisions as a product team. As soon as a new initiative is finalized on our roadmap, we use Mixpanel to measure user behavior and the product’s impact on our business goals.Andy NybergProduct Insight Manager
How Mixpanel compares to Google Analytics
Seamless cross-device tracking and reporting across multiple user sessions, from pre-login to post-login user interactions.
Unsampled and accurate user data available for analysis in real-time.
Flexible data modeling layer that speeds up ad hoc analysis by letting you transform your data with simple, excel-like commands.
Sophisticated cohort definitions and cohort size tracking over time.
Provides information about the age and gender of your users, along with the interests they express through their online travel and purchasing activities.
Ability to analyze feature launches and A/B tests for effectiveness.
Advanced web traffic source attribution capabilities.
The ability to analyze data by account, device, or any other entity that suits your business.
Ability to create filtered data views for different teams and manage access to sensitive data with team and user level permissions.
Custom web dashboards to organize all your important product metrics in one place and share them as email digests with stakeholders.
With Google Analytics we had limited visibility into our users. The sessions weren’t providing us with the level of detail we needed. Plus, it was only updating twice or three times a day, and that wasn’t enough for us. By the time we got the conversion and churn reports, the numbers didn’t add up.Vural Cifci Vice President of Digital Marketing
Mixpanel is integral to how we build and make decisions as a product team. As soon as a new initiative is finalized on our roadmap, we use Mixpanel to measure user behavior and the product’s impact on our business goals.Andy Nyberg Product Insight Manager
