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Why choose Mixpanel?
Mixpanel is the most advanced solution for cross-platform user analytics and engagement. Learn why thousands of customers go beyond Google Analytics to build great products and customer experiences.
Mixpanel’s infrastructure runs powerful behavioral queries in seconds. Our machine learning helps you understand the why. Custom properties, formulas and calculations will let you author metrics that matter to the entire business. See why Mixpanel is the best alternative to Google Analytics.
Funnels
Deeply understand conversion
Visually compare funnels by up to three properties or cohorts at once to answer questions like “How do various segments convert across each step?” or “Which segment converts the fastest?”. You can also create cohorts of users that either convert or drop off at any step along the way to investigate further.
User Flows
Improve your customer journey
Pick an action, such as “Purchase” or “Watch Video” and see how users get there (no matter the amount of steps), what drives them away from there, and what they do afterward, so you know how to improve their experience. Compare patterns of returning users versus new users to spot where they get stuck in the UI.
Analyze group behvaiors
Uncover behaviors taken by multiple people
Build retention, funnels, and insights reports based on account identifiers or other group identifiers. For example, did one friend accept an invite sent from another friend? Did all signees co-sign a contract? Did all verifiers signoff on their respective project stages?
Customers’ Choice for Web & Mobile App Analytics
Gartner Peer Insights
Customer Service Department of the Year
Stevie Awards
Top Company In Cloud Computing
Forbes Cloud 100
With Google Analytics we had limited visibility into our users. The sessions weren’t providing us with the level of detail we needed. Plus, it was only updating twice or three times a day, and that wasn’t enough for us. By the time we got the conversion and churn reports, the numbers didn’t add up.Vural CifciVice President of Digital Marketing
Mixpanel is integral to how we build and make decisions as a product team. As soon as a new initiative is finalized on our roadmap, we use Mixpanel to measure user behavior and the product’s impact on our business goals.Andy NybergProduct Insight Manager
How Mixpanel compares to Google Analytics
Out of the box report functionality
Fully cross-platform tracking and reporting, spanning mobile, web, and any other digital property
Option for unsampled, sampled at ingestion, or sampled at query time, so you know your critical metrics are accurate
Go beyond analyzing individual user behaviors by grouping data by account, device—or any other way you want to assess your business
Track your KPIs on the go with a mobile app
95% CSAT and Gold Stevie award winner for outstanding customer support
Uncover power users with hourly, daily, or monthly retention analysis
Fully customizable and ad-hoc tracking and behavioral cohorts that generate insights that are relevant to your business initiatives and KPIs
Native messaging including email, webhooks, SMS, push and in-app messages, so you can take action on your data
View historical events (those that occurred before implementation) to understand how your business has changed over time
Flexible data model that allows you to easily add custom events or properties and merge/rename events or properties to uncover data specific to your companies needs
Open APIs & 30+ turnkey integrations
Answer more questions with cohorts over time, on-demand analysis, compare funnels, and more
With Google Analytics we had limited visibility into our users. The sessions weren’t providing us with the level of detail we needed. Plus, it was only updating twice or three times a day, and that wasn’t enough for us. By the time we got the conversion and churn reports, the numbers didn’t add up.Vural Cifci Vice President of Digital Marketing
Mixpanel is integral to how we build and make decisions as a product team. As soon as a new initiative is finalized on our roadmap, we use Mixpanel to measure user behavior and the product’s impact on our business goals.Andy Nyberg Product Insight Manager
