Why choose Mixpanel?

Mixpanel is the most advanced solution for cross-platform user analytics and engagement. Learn why thousands of customers go beyond Google Analytics to build great products and customer experiences.

logo-mixpanel google-analytics-logo

Cross-platform tracking and reporting

Unsampled, accurate user data

Act on real-time customer and product data

Custom alerts for core KPIs

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Stevie Award

Mixpanel has a gold Stevie Award-winning Sales and Customer Service team.

Why Google Analytics isn’t enough

Mixpanel’s infrastructure runs powerful behavioral queries in seconds. Our machine learning helps you understand the why. Our anomaly detection will help you find shifts in your most important metrics. Custom formulas and calculations will let you author metrics that matter to the entire business. See why Mixpanel is the best alternative to Google Analytics.


Learn more about your users

Understand how your users’ behaviors differ by location, time of day or platform. Build a complete view of your customers so you can deliver more relevant messaging and offerings.

Signal report showing how user behaviors correlate to goal events, such as plan upgrades
Data science

Have insightful learnings surfaced for you

Surface the user behaviors that correlate with your goals, like a purchase, an upsell, or higher retention, but leave the math to Mixpanel. Run experiments to see what actually leads to your goals, so you know what to recreate or prioritize.

Full Innovation Loop
Integrated messaging & testing

Take action on your data to influence users during the right moments

Mixpanel’s messaging and A/B testing features make it easier for you to respond to your data and move the needle towards your KPIs.


Customers’ Choice for Web & Mobile App Analytics

Gartner Peer Insights

Stevie Award

Customer Service Department of the Year

Stevie Awards

Cloud 100 Award

Top Company In Cloud Computing

Forbes Cloud 100


How Mixpanel compares to Google Analytics

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Fully cross-platform tracking and reporting, spanning mobile, web, and any other digital property

Unsampled user data, so you know your critical metrics are accurate

Real-time data collection and analysis, so you can respond to user actions as they occur

Custom Alerts for when KPIs cross defined thresholds

Fully customizable and ad-hoc tracking and behavioral cohorts that generate insights that are relevant to your business initiatives and KPIs

Native messaging and A/B testing functionality, so you can take action on your data

Integrated data models that predict users' actions, identify behavioral correlations, and alert you when important metrics change

Stevies Award-winning customer service team