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Why choose Mixpanel?
Mixpanel is the most advanced solution for cross-platform user analytics and engagement. Learn why thousands of customers go beyond Google Analytics to build great products and customer experiences.
Mixpanel’s infrastructure runs powerful behavioral queries in seconds. Our machine learning helps you understand the why. Our anomaly detection will help you find shifts in your most important metrics. Custom formulas and calculations will let you author metrics that matter to the entire business. See why Mixpanel is the best alternative to Google Analytics.
Insights
Learn more about your users
Understand how your users’ behaviors differ by location, time of day or platform. Build a complete view of your customers so you can deliver more relevant messaging and offerings.
Data science
Have insightful learnings surfaced for you
Surface the user behaviors that correlate with your goals, like a purchase, an upsell, or higher retention, but leave the math to Mixpanel. Run experiments to see what actually leads to your goals, so you know what to recreate or prioritize.
Integrated messaging & testing
Take action on your data to influence users during the right moments
Mixpanel’s messaging and A/B testing features make it easier for you to respond to your data and move the needle towards your KPIs.
Customers’ Choice for Web & Mobile App Analytics
Gartner Peer Insights
Customer Service Department of the Year
Stevie Awards
Top Company In Cloud Computing
Forbes Cloud 100
With Google Analytics we had limited visibility into our users. The sessions weren’t providing us with the level of detail we needed. Plus, it was only updating twice or three times a day, and that wasn’t enough for us. By the time we got the conversion and churn reports, the numbers didn’t add up.Vural CifciVice President of Digital Marketing
Mixpanel is integral to how we build and make decisions as a product team. As soon as a new initiative is finalized on our roadmap, we use Mixpanel to measure user behavior and the product’s impact on our business goals.Andy NybergProduct Insight Manager
How Mixpanel compares to Google Analytics
Fully cross-platform tracking and reporting, spanning mobile, web, and any other digital property
Unsampled user data, so you know your critical metrics are accurate
Real-time data collection and analysis, so you can respond to user actions as they occur
Custom Alerts for when KPIs cross defined thresholds
Fully customizable and ad-hoc tracking and behavioral cohorts that generate insights that are relevant to your business initiatives and KPIs
Native messaging and A/B testing functionality, so you can take action on your data
Integrated data models that predict users' actions, identify behavioral correlations, and alert you when important metrics change
With Google Analytics we had limited visibility into our users. The sessions weren’t providing us with the level of detail we needed. Plus, it was only updating twice or three times a day, and that wasn’t enough for us. By the time we got the conversion and churn reports, the numbers didn’t add up.Vural Cifci Vice President of Digital Marketing
Mixpanel is integral to how we build and make decisions as a product team. As soon as a new initiative is finalized on our roadmap, we use Mixpanel to measure user behavior and the product’s impact on our business goals.Andy Nyberg Product Insight Manager
