Why choose Mixpanel vs. Google Analytics?
Tired of slow load times, mystifying attribution models, and cumbersome reports? You’re in the right place. Behavioral analysis is fast, easy, and intuitive with Mixpanel’s powerful alternative to GA 4.
Delighting 9,000+ paying customers
Simple, intuitive, powerful
Say goodbye to confusing workflows and limited reports. Exploring data is easy and enjoyable with Mixpanel. See for yourself what customers say.
Recently tried Mixpanel & Google Analytics on the same app & Mixpanel UX just blows every other option out of the water.Rakesh G.Founder at Snipply
Remember that feeling when you switched from a Nokia brick phone to a smartphone with a touchscreen? I’m getting that same feeling when I switched from Firebase + Google Analytics to Mixpanel.Richard W.Founder at Tensor
Mixpanel has proven to be a very useful tool both for our UX, product, and marketing teams and has allowed us to gain additional insights into how our players navigate the platformMaria Laura ScuriDirector of Operations at FACEIT
Mixpanel vs. GA4
Deeper analysis of the how and why
Find more about user journeys with Mixpanel’s advanced segmentation and flexible funnel and retention reports. You can track conversions at each step, analyze multi-step conversions by segment, identify funnel drop-offs, discover retention trends, and more.
Compare attribution model ROI
Track different user interaction channels and compare models like time-decay, participation, or a custom model that fits your goals. You’ll get an overview of all online and offline marketing for a complete campaign and user journey analysis.
10x faster than GA4
Design your own metrics and personalize your dashboard. You can quickly and effectively communicate stories with our core reports (insights, funnels, flows, and retention), and ready-to-use templates.
See the impact of your marketing
Give cross-functional teams more context by integrating videos and images that showcase what’s winning (or losing) in the market. Teams can quickly identify current trends and act accordingly.
Learn how to get Mixpanel up and running in minutes.
A detailed comparison to help you understand if Mixpanel is a better fit.
Learn about the benefits and long-term success you can get when choosing Mixpanel.