Why choose Mixpanel?

Mixpanel offers the most sophisticated and easy to use conversion and product analytics. Learn why thousands of customers go beyond Google Analytics and Firebase to build better products and user experiences.

logo-mixpanel google-analytics-logo

Seamless cross-device tracking and reporting across multiple user sessions.

Unsampled and accurate user data available for analysis in real-time.

Flexible data modeling layer that lets you transform data on an ad-hoc basis.

Sophisticated cohorts and cohort tracking over time.

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Learn more about Mixpanel’s award winning Services team.

Why Google Analytics isn’t enough

Mixpanel lets you track thousands of intricate events and properties, while Google Analytics limits you to only 25. This allows you to run sophisticated queries and unearth powerful product insights in seconds. See why Mixpanel is the best alternative to Google Analytics.

funnels
Best in Class Conversion Analysis

Know why users convert

Build and analyze complex retroactive funnels on the fly without the funnel-step limitations of Google Analytics. Slice and dice your closed funnels with ease or let Mixpanel automatically surface interesting user segments that affect your conversion rate. Learn more about Conversion Analysis here.

Cohorts
Advanced cohort analysis

Measure and visualize any user cohort trend

Mixpanel’s sophisticated cohorting capabilities enable you to run complex behavioral segmentation in seconds. Create cohorts of power users to promote a new feature to, or cohorts of at-risk users to engage them before they churn.

Flows
Detailed User Flows

Advanced user path analysis

Mixpanel allows you to deeply analyze all the paths users take between a starting and ending event. Filter the data by properties like browser or country, or compare user paths for different cohorts like power users vs recent sign-ups to see how their user paths differ.

impact
Accurate Impact Analysis

Measure product impact

Analyze the impact of your product/feature launches and A/B tests on primary metrics, so you can know with confidence whether your feature launches or experiments drove improvements in KPIs or if they’re worth continuing. Learn more about Impact Analysis here.

user-group
Seamless cross-platform tracking

Understand the entire user journey

From the first pre-login interaction to post-login activity, Mixpanel lets you track user interactions across multiple sessions, devices, and platforms, enabling you to get a more complete picture of your users and more accurate conversion and engagement metrics.

How Mixpanel compares to Google Analytics

logo-mixpanel google-analytics-logo

Seamless cross-device tracking and reporting across multiple user sessions, from pre-login to post-login user interactions.

Unsampled and accurate user data available for analysis in real-time.

Flexible data modeling layer that speeds up ad hoc analysis by letting you transform your data with simple, excel-like commands.

Sophisticated cohort definitions and cohort size tracking over time.

Provides information about the age and gender of your users, along with the interests they express through their online travel and purchasing activities.

Ability to analyze feature launches and A/B tests for effectiveness.

Advanced web traffic source attribution capabilities.

The ability to analyze data by account, device, or any other entity that suits your business.

Ability to create filtered data views for different teams and manage access to sensitive data with team and user level permissions.

Custom web dashboards to organize all your important product metrics in one place and share them as email digests with stakeholders.