Mixpanel vs. Google Analytics - Mixpanel

See why innovative companies choose Mixpanel vs. Google Analytics

Mixpanel is the most powerful product analytics tool, and the leading Google Analytics alternative—offering deep insights into user behavior & active usage to help teams build winning products and websites that better convert, engage, & retain users.

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With Google Analytics we had limited visibility into our users. The sessions weren’t providing us with the level of detail we needed. Plus, it was only updating twice or three times a day, and that wasn’t enough for us. By the time we got the conversion and churn reports, the numbers didn’t add up.

Vural Cifci Vice President of Digital Marketing

Mixpanel vs. Google Analytics

Seamless cross-device tracking and reporting across multiple user sessions, from pre-login to post-login user interactions.

Unsampled and accurate user data available for analysis in real-time.

Flexible data modeling layer that speeds up ad hoc analysis by letting you transform your data with simple, excel-like commands.

Sophisticated cohort definitions and cohort size tracking over time.

Provides information about the age and gender of your users, along with the interests they express through their online travel and purchasing activities.

Ability to analyze feature launches and A/B tests for effectiveness.

Advanced web traffic source attribution capabilities.

The ability to analyze data by account, device, or any other entity that suits your business.

Ability to create filtered data views for different teams and manage access to sensitive data with team and user level permissions.

Custom web dashboards to organize all your important product metrics in one place and share them as email digests with stakeholders.


Learn if your product or website launches deliver results

Eliminate doubts and isolate external factors to know with confidence whether your feature launches or campaigns drove improvements and resulted in a positive change.

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Gain data autonomy without developer bottlenecks

Mixpanel’s Modeling Layer lets you easily transform data with Excel-like formulas. Create custom buckets, compute new properties, segment on the fly, or enrich existing data by uploading CSVs—Mixpanel lets you get more answers from the data you already have.

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Know how and why users convert

Understand how users move through your product and track drop-off at every step. Mixpanel is the only product analytics tool that can measure the total number of times users convert, and compare user journeys of users who convert to those who don’t.

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Get up and running quickly, and bring all your data

Send your historical data into Mixpanel all at once—or sync transformed, cleaned, and enriched data from your data lake via Amazon S3 or GCP. Mixpanel’s Cloud Import lets you spend less time implementing and more time acting on your data.

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Build better products

Powerful, self-serve product analytics to help you convert, engage, and retain more users.