Mixpanel offers the most sophisticated and self-serve product analytics. It’s the only tool on the market that helps PMs thoroughly understand three key questions: What happened? What should I do? Did it work?
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Easily measure user behavior with self-serve reports |
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Run reports and create cohorts of users from the results |
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Understand the frequency of product use for retained users |
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Build reports based on group identifiers |
Mixpanel is the customer's choice for best web and mobile app software of 2019, according to Gartner.
Mixpanel provides sophisticated analytics you can trust. Heap was built for ease, codeless tracking allows you to get up and running quickly, however, you will lack the ability for deep analysis. You will be subject to default tracking that doesn’t fit your product or site and UX changes can break tracking and lead to poor data.
Without predefining an audience, create a cohort of users based on report results. See how behavior changes over time through rolling cohorts. And nest cohorts into one another for deeper analysis.
Pick an action, such as “Purchase” or “Watch Video,” and see how users get there (no matter the amount of steps), what drives them away from there, and what they do afterward, so you know how to improve their experience. Compare patterns of returning users versus new users to spot where they get stuck in the UI.
Build retention, funnels, and insights reports based on account identifiers or other group identifiers. For example, did one friend accept an invite sent from another friend? Did all signees co-sign a contract? Did all verifiers signoff on their respective project stages?
Understand how your efforts change user behavior, isolating against external factors and coincidence so you can know with confidence whether your feature launches or campaigns drove improvements and resulted in a positive change.
Gartner Peer Insights
Products That Count
Forbes Cloud 100
Mixpanel is integral to how we build and make decisions as a product team. As soon as a new initiative is finalized on our roadmap, we use Mixpanel to measure user behavior and the product’s impact on our business goals.Andy Nyberg Product Insight Manager
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Measure user behaviorAnalyze users with out-of-the-box and self-serve reports. |
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Easily segment your audienceWithout having an audience predefined, run a report and create a cohort of users directly from the report's results. |
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Deeply understand your most engaged usersView the frequency or intensity of retained users and see if they’re using your product by the minute, hour, or day, etc. |
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Analyze your data from various anglesBuild retention, funnels, and insights reports based on company, account or other group identifiers. |
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On-demand and proactively-surfaced insightsLeverage machine learning to run prediction and correlation analysis. |
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Process, protect, and store user data in EuropeComply with European data protection regulations and requirements while crafting better user experiences. |
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Discover user journeys of any length and complexityUncover insights on customer conversion and drop-offs with unlimited steps in user flow analysis. |
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Spend engineering time more wiselyMore control over where to send your data including data warehouses and/or cloud storage platforms. Choose how often data gets sent and in what format. |
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Real-time, auto-refreshed dashboardsNo need to refresh dashboards, your most important metrics will always be up to date. |
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See your KPIs on the goView your dashboards or other reports on mobile using an app. |
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Secure and trustworthy implementationCollect accurate data and answer detailed and specific questions with greater confidence in the protection of your users's privacy. |
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Test and optimize your appAbility to measures the effects of product or marketing launches on your key metrics |
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Award-winning support & services95% CSAT and 10 years of experience servicing 26,000+ customers. |
Companies like Samsung, Intuit, and Expedia are unlocking insights they would’ve otherwise missed. Let us show you what Mixpanel can do for you.
