Mixpanel is the only product analytics company that lets you track data and take action from your metrics in one place. Ease of use, depth of analysis, secure tracking, and total cost of ownership are why customers choose Mixpanel over Heap.
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Easily measure user behavior with self-serve reports |
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Run reports and create cohorts of users from the results |
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Understand the frequency of product use for retained users |
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Build reports based on group identifiers |
Mixpanel is the customer's choice for best web and mobile app software of 2019, according to Gartner.
Get a deep understanding of user behaviors and take action to improve their customer experience—all in one place. Save engineering time and money with our 30+ integrations with commonly used brands, and simplify your engagement stack with native messaging and A/B testing. See why Mixpanel is the best alternative to Heap.
Without predefining an audience, create a cohort of users based on report results. See how behavior changes over time through rolling cohorts. And nest cohorts into one another for deeper analysis.
Pick an action, such as “Purchase” or “Watch Video,” and see how users get there (no matter the amount of steps), what drives them away from there, and what they do afterward, so you know how to improve their experience. Compare patterns of returning users versus new users to spot where they get stuck in the UI.
Build retention, funnels, and insights reports based on account identifiers or other group identifiers. For example, did one friend accept an invite sent from another friend? Did all signees co-sign a contract? Did all verifiers signoff on their respective project stages?
Using advanced analysis and anomaly detection, predict users’ actions, identify behavioral correlations, and get alerts when key metrics change.
Gartner Peer Insights
Products That Count
Forbes Cloud 100
A big reason why we wanted Mixpanel was for its Messages. By sending targeted push notifications and tailoring the copy within the message, we’re able to convert more free users into paying subscribers.Fortune 500 Media Company
Mixpanel is integral to how we build and make decisions as a product team. As soon as a new initiative is finalized on our roadmap, we use Mixpanel to measure user behavior and the product’s impact on our business goals.Andy Nyberg Product Insight Manager
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Measure user behaviorAnalyze users with out-of-the-box and self-serve reports |
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Easily segment your audienceWithout having an audience predefined, run a report and create a cohort of users from the report results |
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Deeply understand your most engaged usersView the frequency or intensity of retained users and see if they’re using your product by the minute, hour, or day, etc. |
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Analysis beyond an individual userBuild retention, funnels, and insights reports based on account or other group identifiers |
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On-demand and proactively-surfaced insightsLeverage machine learning to run prediction and correlation analysis |
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Measure user journeys of any length and complexityUncover insights on customer conversion and drop-offs with unlimited user journey steps |
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Spend engineering time more wiselyMore control over where to send your data including data warehouses and/or cloud storage platforms. Choose how often data gets sent and in what format. |
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Real-time, auto-refreshed dashboardsNo need to refresh dashboards, your most important metrics will always be up to date |
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See your KPIs on the goView your dashboards or other reports on mobile using an app |
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Secure and trustworthy implementationCollect accurate data, answering detailed and specific questions with confidence that the privacy of your users is protected |
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Take action on your insights with cross-platform messagingSend highly targeted notifications across native email, push, in-app, webhooks, and SMS |
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Test and optimize your appRun experiments for new features within your app with native mobile A/B testing |
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Award-winning support & services95% CSAT and 10 years of experience servicing 26,000+ customers |
Companies like Samsung, Intuit, and Expedia are unlocking insights they would’ve otherwise missed. Let us show you what Mixpanel can do for you.
