Why choose Mixpanel?

Mixpanel is the only product analytics company that lets you track data and take action from your metrics in one place. Ease of use, depth of analysis, secure tracking, and total cost of ownership are why customers choose Mixpanel over Heap.

logo-mixpanel Heap-Logo

Easily measure user behavior with self-serve reports

Run reports and create cohorts of users from the results

Understand the frequency of product use for retained users

Build reports based on group identifiers

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Mixpanel is the customer's choice for best web and mobile app software of 2019, according to Gartner.

Mixpanel is the leading analytics and engagement platform

Get a deep understanding of user behaviors and take action to improve their customer experience—all in one place. Save engineering time and money with our 30+ integrations with commonly used brands, and simplify your engagement stack with native messaging and A/B testing. See why Mixpanel is the best alternative to Heap.

Deep cohort analysis
Deep cohort analysis

Understand your user segments

Without predefining an audience, create a cohort of users based on report results. See how behavior changes over time through rolling cohorts. And nest cohorts into one another for deeper analysis.

Customer journey flows
Understand Your Users

Improve your customer journey

Pick an action, such as “Purchase” or “Watch Video,” and see how users get there (no matter the amount of steps), what drives them away from there, and what they do afterward, so you know how to improve their experience. Compare patterns of returning users versus new users to spot where they get stuck in the UI.

Group Behaviors
Analyze group behaviors

Uncover behaviors taken by multiple people

Build retention, funnels, and insights reports based on account identifiers or other group identifiers. For example, did one friend accept an invite sent from another friend? Did all signees co-sign a contract? Did all verifiers signoff on their respective project stages?

Machine Learning
Machine learning

Get a deeper understanding of your users

Using advanced analysis and anomaly detection, predict users’ actions, identify behavioral correlations, and get alerts when key metrics change.


Customers’ Choice for Web & Mobile App Analytics

Gartner Peer Insights

Products That Count

Best Customer Data Automation for Growth

Products That Count

Cloud 100 Award

Top Company In Cloud Computing

Forbes Cloud 100


How Mixpanel compares to Heap

logo-mixpanel Heap-Logo

Measure user behavior

Analyze users with out-of-the-box and self-serve reports

Easily segment your audience

Without having an audience predefined, run a report and create a cohort of users from the report results

Deeply understand your most engaged users

View the frequency or intensity of retained users and see if they’re using your product by the minute, hour, or day, etc.

Analysis beyond an individual user

Build retention, funnels, and insights reports based on account or other group identifiers

On-demand and proactively-surfaced insights

Leverage machine learning to run prediction and correlation analysis

Measure user journeys of any length and complexity

Uncover insights on customer conversion and drop-offs with unlimited user journey steps

Spend engineering time more wisely

More control over where to send your data including data warehouses and/or cloud storage platforms. Choose how often data gets sent and in what format.

Real-time, auto-refreshed dashboards

No need to refresh dashboards, your most important metrics will always be up to date

See your KPIs on the go

View your dashboards or other reports on mobile using an app

Secure and trustworthy implementation

Collect accurate data, answering detailed and specific questions with confidence that the privacy of your users is protected

Take action on your insights with cross-platform messaging

Send highly targeted notifications across native email, push, in-app, webhooks, and SMS

Test and optimize your app

Run experiments for new features within your app with native mobile A/B testing

Award-winning support & services

95% CSAT and 10 years of experience servicing 26,000+ customers