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Customer Spotlight

DocuSign enables customers to succeed with Mixpanel

DocuSign uses Mixpanel to track key metrics to improve customer experience, resulting in more conversions, onboarding completions, and paid upgrades.

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SUCCESS STORIES

When our customers win, we win too

See how our customers—from some of the world's largest companies to the most innovative startups—use Mixpanel to reach their business goals.

Boosting engagement and decreasing churn

Deliveroo used Mixpanel to test hypotheses that boost engagement and decrease churn

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Insuring the best user experience

Lemonade’s teams use Mixpanel to understand and improve the full user journey.

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Dating backed by data

Hinge uses Mixpanel to develop, iterate, and improve its app.

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Connecting people to their past with behavior insights

Ancestry turned to Mixpanel as a better way for its product managers to access self-serve behavior insights.

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Comparing data around the globe

Skyscanner used Mixpanel to get deeper user insights and share learnings with teams throughout the world.

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Understanding its users better

Ticketmaster uses Mixpanel’s Insights, Funnels, and Retention to inform product decisions.

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Tuning into user behaviors with analytics

STARZ PLAY used Mixpanel funnels to increase conversions and decrease costs

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Building a data-informed culture

GoDaddy uses Mixpanel to increase feature adoption for its GoCentral products.

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Signing up more customers

DocuSign uses Mixpanel to increase conversions, onboarding, and upgrades.

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Everything we do–the company’s goals, the product’s goals–it’s all measurable. All the features we release have metrics we expect them to impact. Tim MacGougan Chief Product Officer at Hinge Read Full Story

We use Mixpanel because of the speed and simplicity of its product analytics. It’s why I’ll never want to leave. Marc-Antoine Ross Direct of Data Engineering

Sunrun is the leading provider of residential solar electricity and focused on creating a planet that is run by the sun.

Sunrun aims to create the most elegant experience possible to help its customers adopt solar. With Mixpanel’s user analytics, Sunrun can deeply understand every touchpoint of the customer journey, drive strategy, move projects forward, foster discussion between teams, and increase customer adoption.

Driving impact

How can product analytics impact your business?

We collected hundreds of responses from active customers who shared how they improved their key performance metrics using Mixpanel.

90%

of teams feel they have become more confident in their decision making.

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Mixpanel enables DocuSign to be successful because it enables our customers to be successful. What started as a need for simple marketing metrics turned into custom product metrics for over 100 different stakeholders across the company. Drew Ashlock Product Manager

79%

of teams feel they have become faster in their decision making.

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Viber needed a tool for the product managers to make quick and smart decisions. With Mixpanel, we get the answers we need to execute on our vision. Oz Radiano Senior Product Manager