Media & Entertainment Analytics
Media & Entertainment Analytics
Media & Entertainment Analytics
Media & Entertainment Analytics
Media & Entertainment Analytics
Know what engages your audience
Know what engages your audience
Know what engages your audience
Know what engages your audience
Uncover powerful user insights in seconds to help you refine your target strategies and deliver content that excites viewers, maximizes engagement, and grows revenue.
Uncover powerful user insights in seconds to help you refine your target strategies and deliver content that excites viewers, maximizes engagement, and grows revenue.
Uncover powerful user insights in seconds to help you refine your target strategies and deliver content that excites viewers, maximizes engagement, and grows revenue.
Discover user behaviors in real time
Discover user behaviors in real time
Discover user behaviors in real time
Learn what users are doing in the moment with custom reports. Use advanced segmentation and A/B testing tool integrations to learn how different audiences engage with your content.
Learn what users are doing in the moment with custom reports. Use advanced segmentation and A/B testing tool integrations to learn how different audiences engage with your content.
Learn what users are doing in the moment with custom reports. Use advanced segmentation and A/B testing tool integrations to learn how different audiences engage with your content.
Email Read
Email Read
Email Read
Email Read
Watch Trailer
Watch Trailer
Watch Trailer
Watch Trailer
Breakdown
Breakdown
Breakdown
Breakdown
Search...
Watch Trailer
Event
Email Read
User / Email
Safe Video
User / Behavior
City
User
Power User
User / Cohort
Recently Used
Browse Properties
Search...
Watch Trailer
Event
Email Read
User / Email
Safe Video
User / Behavior
City
User
Power User
User / Cohort
Recently Used
Browse Properties
Search...
Watch Trailer
Event
Email Read
User / Email
Safe Video
User / Behavior
City
User
Power User
User / Cohort
Recently Used
Browse Properties
Search...
Watch Trailer
Event
Email Read
User / Email
Safe Video
User / Behavior
City
User
Power User
User / Cohort
Recently Used
Browse Properties
Completion rate
Completion rate
Completion rate
Completion rate
3K
3K
3K
3K
2K
2K
2K
2K
1K
1K
1K
1K
0%
0%
0%
0%
100%
4K
100%
4K
100%
4K
100%
4K
First App Open
First App Open
First App Open
First App Open
80.2%
3.2K
80.2%
3.2K
80.2%
3.2K
80.2%
3.2K
Sign Up
Sign Up
Sign Up
Sign Up
32.1%
2.6K
32.1%
2.6K
32.1%
2.6K
32.1%
2.6K
Log In
Log In
Log In
Log In
7.7%
202
7.7%
202
7.7%
202
7.7%
202
Add Payment Type
Add Payment Type
Add Payment Type
Add Payment Type
4K
4K
4K
4K
Paid users
Paid users
Paid users
Paid users
Total, Last 30 days
Total, Last 30 days
Total, Last 30 days
Total, Last 30 days
6,083
6,083
6,083
6,083
Complete - Unique
Complete - Unique
Complete - Unique
Complete - Unique
Subscriptions completes
Subscriptions completes
Subscriptions completes
Subscriptions completes
Unique, Last 30 days
Unique, Last 30 days
Unique, Last 30 days
Unique, Last 30 days
Viewers by Country
Viewers by Country
Viewers by Country
Viewers by Country
Unique, last 30 days
Unique, last 30 days
Unique, last 30 days
Unique, last 30 days
United States
United States
United States
United States
France
France
France
France
China
China
China
China
Japan
Japan
Japan
Japan
Germany
Germany
Germany
Germany
United Kingdom
United Kingdom
United Kingdom
United Kingdom
Value
Value
Value
Value
50K
50K
50K
50K
23.7K
23.7K
23.7K
23.7K
22.8K
22.8K
22.8K
22.8K
21.6K
21.6K
21.6K
21.6K
20.8K
20.8K
20.8K
20.8K
20.1K
20.1K
20.1K
20.1K
Country
Country
Country
Country
Video Play by Browser
Video Play by Browser
Video Play by Browser
Video Play by Browser
Unique, last 30 days
Unique, last 30 days
Unique, last 30 days
Unique, last 30 days
🎥 Video Content
🎥 Video Content
🎥 Video Content
🎥 Video Content
Chrome
Chrome
Chrome
Chrome
Safari
Safari
Safari
Safari
29.6K
29.6K
29.6K
29.6K
Viewers by Country
Viewers by Country
Viewers by Country
Viewers by Country
Fri Feb 10, 2025
Fri Feb 10, 2025
Fri Feb 10, 2025
Fri Feb 10, 2025
50,020
50,020
50,020
50,020
events
events
events
events
+10.29%
+10.29%
+10.29%
+10.29%
from previous month
from previous month
from previous month
from previous month
Track audience actions
Track audience actions
Track audience actions
See how your audience engages across web, mobile, and other digital channels. Get a complete view with user metrics in one place using customizable dashboards and integrated analytics, including Insights and Flows reports.
See how your audience engages across web, mobile, and other digital channels. Get a complete view with user metrics in one place using customizable dashboards and integrated analytics, including Insights and Flows reports.
See how your audience engages across web, mobile, and other digital channels. Get a complete view with user metrics in one place using customizable dashboards and integrated analytics, including Insights and Flows reports.
Measure impact, without the guesswork
Measure impact, without the guesswork
Measure impact, without the guesswork
TV
TV
TV
TV
Web
Web
Web
Web
Mobile
Mobile
Mobile
Mobile
75%
75%
75%
75%
50%
50%
50%
50%
25%
25%
25%
25%
0%
0%
0%
0%
Watched video
Watched video
Watched video
Watched video
Subscribed
Subscribed
Subscribed
Subscribed
100%
30.0K
100%
30.0K
100%
30.0K
100%
30.0K
100%
28.0K
100%
28.0K
100%
28.0K
100%
28.0K
100%
28.5K
100%
28.5K
100%
28.5K
100%
28.5K
60%
18K
60%
18K
60%
18K
60%
18K
50%
14K
50%
14K
50%
14K
50%
14K
100%
10.0K
100%
10.0K
100%
10.0K
100%
10.0K
Web
Web
Web
Web
Mon Feb 10, 2025
Mon Feb 10, 2025
Mon Feb 10, 2025
Mon Feb 10, 2025
61%
61%
61%
61%
drop-off
drop-off
drop-off
drop-off
17,385
17,385
17,385
17,385
total times
total times
total times
total times
“The detailed insights that we are gathering from across hundreds of games allow us to understand, deliver, and improve the server transaction analysis for our customers."
Dr Leon Sucharov
Chief Techincal Innovation Officer
“The detailed insights that we are gathering from across hundreds of games allow us to understand, deliver, and improve the server transaction analysis for our customers."
Dr Leon Sucharov
Chief Techincal Innovation Officer
“The detailed insights that we are gathering from across hundreds of games allow us to understand, deliver, and improve the server transaction analysis for our customers."
Dr Leon Sucharov
Chief Techincal Innovation Officer
“The detailed insights that we are gathering from across hundreds of games allow us to understand, deliver, and improve the server transaction analysis for our customers."
Dr Leon Sucharov
Chief Techincal Innovation Officer
Customer Story
Customer Story
Customer Story
How Ticketmaster uses Mixpanel to make product decisions
How Ticketmaster uses Mixpanel to make product decisions
Learn more about how Ticketmaster uses Mixpanel to understand its users’ behaviors to shape product decisions.
In the News
In the News
In the News
The gaming industry wasn't our focus industry… but they chose us
The gaming industry wasn't our focus industry… but they chose us
More and more companies [in the gaming industry] are using Mixpanel and are interested in democratizing their data by using us.
More and more companies [in the gaming industry] are using Mixpanel and are interested in democratizing their data by using us.
In the News
In the News
The gaming industry wasn't our focus industry… but they chose us
More and more companies [in the gaming industry] are using Mixpanel and are interested in democratizing their data by using us.
Customer Story
Customer Story
Customer Story
Customer Story
See how IMG Arena enhanced user engagement with Mixpanel
See how IMG Arena enhanced user engagement with Mixpanel
See how IMG Arena enhanced user engagement with Mixpanel
Learn how IMG Arena achieved deeper user understanding and streamlined product development with Mixpanel.
Learn how IMG Arena achieved deeper user understanding and streamlined product development with Mixpanel.
Learn how IMG Arena achieved deeper user understanding and streamlined product development with Mixpanel.
Customer Story
Customer Story
How Ticketmaster uses Mixpanel to make product decisions
Learn more about how Ticketmaster uses Mixpanel to understand its users’ behaviors to shape product decisions.
Blog
Blog
Blog
Blog
Metrics that matter
Metrics that matter
Metrics that matter
Learn more about north star metrics and how they can drive alignment, transparency, and customer focus in your org.
Learn more about north star metrics and how they can drive alignment, transparency, and customer focus in your org.
Learn more about north star metrics and how they can drive alignment, transparency, and customer focus in your org.
Turn insights into influence
Turn insights into influence
Turn insights into influence
Turn insights into influence
Use Cases
Business Size
©2025 Mixpanel. All rights reserved
©2025 Mixpanel. All rights reserved
Use Cases
Business Size
Use Cases
Business Size
©2025 Mixpanel. All rights reserved
©2025 Mixpanel. All rights reserved