Marketing Teams
Marketing Teams
Marketing Teams
Marketing Teams
Marketing Teams
Drive engagement beyond traffic
Drive engagement beyond traffic
Drive engagement beyond traffic
Drive engagement beyond traffic
Maximize your marketing performance with Mixpanel. Get real-time insights into user behavior, optimize ad spend, and prove ROI with our powerful analytics tools.
Maximize your marketing performance with Mixpanel. Get real-time insights into user behavior, optimize ad spend, and prove ROI with our powerful analytics tools.
Maximize your marketing performance with Mixpanel. Get real-time insights into user behavior, optimize ad spend, and prove ROI with our powerful analytics tools.



Speed up decisions with real-time data
Speed up decisions with real-time data
Speed up decisions with real-time data
Get the answers you need without waiting for an analytics team. Set up within minutes, monitor metrics and campaign performance with customizable dashboards, and follow users across channels with cross-platform tracking.
Get the answers you need without waiting for an analytics team. Set up within minutes, monitor metrics and campaign performance with customizable dashboards, and follow users across channels with cross-platform tracking.
Get the answers you need without waiting for an analytics team. Set up within minutes, monitor metrics and campaign performance with customizable dashboards, and follow users across channels with cross-platform tracking.
Identify the ROI of all your marketing
Identify the ROI of all your marketing
Identify the ROI of all your marketing
Measure the true impact of your marketing activities and boost your results. Pinpoint what works with Multi-Touch Attribution, stretch your budget with ROAS Calculation, and optimize your website with Session Tracking.
Unify your data and get the full story
Unify your data and get the full story
Unify your data and get the full story
Gain insights beyond traditional marketing with a single platform. Understand your audience from every angle with features like ID Merge to combine cross-device activity, seamless CDP integration, and in-depth User Segment Analysis.
Gain insights beyond traditional marketing with a single platform. Understand your audience from every angle with features like ID Merge to combine cross-device activity, seamless CDP integration, and in-depth User Segment Analysis.
Gain insights beyond traditional marketing with a single platform. Understand your audience from every angle with features like ID Merge to combine cross-device activity, seamless CDP integration, and in-depth User Segment Analysis.
“Our team uses Mixpanel to convince our recruiting partners that CakeResume is capable of recruiting the talents they need, compare conversion and retention rates before and after each product update, and make corresponding decisions according to the trends of user behaviors.”
“We used to spend a lot of time debating subjective opinions and ideas. With Mixpanel, we can simply let the data do the talking.”
Sindy Chen
May Chin
Associate Marketing Manager
Associate Marketing Manager
Blog
Blog
Blog
Blog
Measure your impact
Measure your impact
Measure your impact
Measure end-to-end user journey metrics to understand the full impact of your marketing investments.
Measure end-to-end user journey metrics to understand the full impact of your marketing investments.



Docs
Docs
Docs
Docs
Migrate from GA4
Migrate from GA4
Migrate from GA4
It’s simple to switch and start benefiting from deeper analysis, power, data governance, and collaboration tools.
It’s simple to switch and start benefiting from deeper analysis, power, data governance, and collaboration tools.
It’s simple to switch and start benefiting from deeper analysis, power, data governance, and collaboration tools.
Demo
Demo
Demo
Demo
Find effective touchpoints
Find effective touchpoints
Find effective touchpoints
Optimize your marketing spend by learning the most influential steps along the journey to conversion.
Optimize your marketing spend by learning the most influential steps along the journey to conversion.
Optimize your marketing spend by learning the most influential steps along the journey to conversion.



Blog
Blog
Blog
Blog
Campaign performance metrics
Campaign performance metrics
Campaign performance metrics
Analyze your marketing performance to understand which channels or campaigns deliver the most return to your marketing budget.
Analyze your marketing performance to understand which channels or campaigns deliver the most return to your marketing budget.
Analyze your marketing performance to understand which channels or campaigns deliver the most return to your marketing budget.
Understand the marketing journey
Business Size
©2025 Mixpanel. All rights reserved
Understand the marketing journey
Business Size
©2025 Mixpanel. All rights reserved
Understand the marketing journey
Business Size
©2025 Mixpanel. All rights reserved
Understand the marketing journey
Business Size
©2025 Mixpanel. All rights reserved