Turn visitors into customers faster

Turn visitors into customers faster

Turn visitors into customers faster

Make every marketing dollar count . Uncover hidden patterns, identify drop-off points, and optimize your investments.

Image showing a Mixpanel dashboard UI. The reports all show how you can use Mixpanel to acquire more users.
Image showing a Mixpanel dashboard UI. The reports all show how you can use Mixpanel to acquire more users.
Image showing a Mixpanel dashboard UI. The reports all show how you can use Mixpanel to acquire more users.

View, and optimize, the full customer journey. Go beyond surface metrics. Unify product and marketing data for a complete, real-time user view across devices and platforms.

View, and optimize, the full customer journey. Go beyond surface metrics. Unify product and marketing data for a complete, real-time user view across devices and platforms.

View, and optimize, the full customer journey. Go beyond surface metrics. Unify product and marketing data for a complete, real-time user view across devices and platforms.

Track behaviors across all digital touchpoints

Connect user behaviors from all your marketing touchpoints, product, or in-app in one seamless view.

Map your entire conversion pipeline

Discover who, when, and why users convert with comprehensive, dynamic funnels.

Centralize all your KPIs in one place

Get immediate insights into campaign performance, like ROAS, cost per lead, and more. No SQL or data team required.

Track behaviors across all digital touchpoints

Connect user behaviors from all your marketing touchpoints, product, or in-app in one seamless view.

Map your entire conversion pipeline

Discover who, when, and why users convert with comprehensive, dynamic funnels.

Centralize all your KPIs in one place

Get immediate insights into campaign performance, like ROAS, cost per lead, and more. No SQL or data team required.

Track behaviors across all digital touchpoints

Connect user behaviors from all your marketing touchpoints, product, or in-app in one seamless view.

Map your entire conversion pipeline

Discover who, when, and why users convert with comprehensive, dynamic funnels.

Centralize all your KPIs in one place

Get immediate insights into campaign performance, like ROAS, cost per lead, and more. No SQL or data team required.

Track behaviors across all digital touchpoints

Connect user behaviors from all your marketing touchpoints, product, or in-app in one seamless view.

Map your entire conversion pipeline

Discover who, when, and why users convert with comprehensive, dynamic funnels.

Centralize all your KPIs in one place

Get immediate insights into campaign performance, like ROAS, cost per lead, and more. No SQL or data team required.

Integrations

Integrations

Integrations

Integrations

Get started today, quick and easy

Mixpanel integrates with 100+ marketing tools, so you can rest assured we work with your tech stack.

Attribution

Attribution

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Attribution

Attribution

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Identify your most engaged users
Identify your most engaged users
Identify your most engaged users

Calculate your attribution and understand campaign effectiveness with first, last, and multi-point customer journey views.

Top channels by conversion rate

Multi-touch attribution paths

Cost per acquisition by source

A dashboard displaying Google Ads Performance metrics for four models: First Touch, Last Touch, J-Shaped, and Time Decay, with sign-up completion numbers for the last 30 days.
A dashboard displaying Google Ads Performance metrics for four models: First Touch, Last Touch, J-Shaped, and Time Decay, with sign-up completion numbers for the last 30 days.
A dashboard displaying Google Ads Performance metrics for four models: First Touch, Last Touch, J-Shaped, and Time Decay, with sign-up completion numbers for the last 30 days.
A dashboard displaying Google Ads Performance metrics for four models: First Touch, Last Touch, J-Shaped, and Time Decay, with sign-up completion numbers for the last 30 days.
Mixpanel session replay UI showing the replay for: A software checkout screen displays seat selection, billing cycle options, and payment details; a cursor selects the "Yearly" billing option. A sidebar on the left shows a list of replays.
Mixpanel session replay UI showing the replay for: A software checkout screen displays seat selection, billing cycle options, and payment details; a cursor selects the "Yearly" billing option. A sidebar on the left shows a list of replays.
Mixpanel session replay UI showing the replay for: A software checkout screen displays seat selection, billing cycle options, and payment details; a cursor selects the "Yearly" billing option. A sidebar on the left shows a list of replays.
Mixpanel session replay UI showing the replay for: A software checkout screen displays seat selection, billing cycle options, and payment details; a cursor selects the "Yearly" billing option. A sidebar on the left shows a list of replays.

Conversion Rate

Conversion Rate

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Conversion Rate

Conversion Rate

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Pinpoint conversion drop-offs
Pinpoint conversion drop-offs
Pinpoint conversion drop-offs

Locate the moment where users leave, see which cohort converts faster, and watch user sessions to understand the "why" behind their actions.

Signup Funnel drop-off

Landing page to signup conversion

Mobile vs. Desktop conversion rates

ROI

ROI

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ROI

ROI

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Optimize spend in real time
Optimize spend in real time
Optimize spend in real time

Instantly see performance data to see what's driving results. Adjust on-the-fly so you can maximize ROI.

Campaign-sourced new users

Retention by campaign cohort

Revenue per campaign

Mixpanel UI showing a line graph of user activity 15 days before and after switching plan types. The graph compares adopters (blue line) and non-adopters (orange line), with a spike for adopters at day 0. A tooltip displays average events per user per day for each group.
Mixpanel UI showing a line graph of user activity 15 days before and after switching plan types. The graph compares adopters (blue line) and non-adopters (orange line), with a spike for adopters at day 0. A tooltip displays average events per user per day for each group.
Mixpanel UI showing a line graph of user activity 15 days before and after switching plan types. The graph compares adopters (blue line) and non-adopters (orange line), with a spike for adopters at day 0. A tooltip displays average events per user per day for each group.
Mixpanel UI showing a line graph of user activity 15 days before and after switching plan types. The graph compares adopters (blue line) and non-adopters (orange line), with a spike for adopters at day 0. A tooltip displays average events per user per day for each group.
“Mixpanel allows us to slice and dice data to see how the different tests that we're running are working for our customer segments. That was really important, as was ease of implementation.”

Ken Marks

VP of Product

“Mixpanel allows us to slice and dice data to see how the different tests that we're running are working for our customer segments. That was really important, as was ease of implementation.”

Ken Marks

VP of Product

“Mixpanel allows us to slice and dice data to see how the different tests that we're running are working for our customer segments. That was really important, as was ease of implementation.”

Ken Marks

VP of Product

“Mixpanel allows us to slice and dice data to see how the different tests that we're running are working for our customer segments. That was really important, as was ease of implementation.”

Ken Marks

VP of Product

Drive meaningful growth today

Drive meaningful growth today

Drive meaningful growth today

Dive deeper, act faster, and make better decisions, with Mixpanel.

Dive deeper, act faster, and make better decisions, with Mixpanel.