New

Experiments and Feature Flags are now included with Free and Growth plans!

New

Experiments and Feature Flags are now included with Free and Growth plans!

B2B SaaS Analytics

B2B SaaS Analytics

Build your taste with data

Build your taste with data

Build your taste with data

Build your taste with data

When anyone can ship quickly, the edge is how you decide what’s worth building. Ask anything in plain language to understand your users end-to-end, from funnel drop-offs to retention drivers.

When anyone can ship quickly, the edge is how you decide what’s worth building. Ask anything in plain language to understand your users end-to-end, from funnel drop-offs to retention drivers.

Futuristic illustration. Illustration shows a creative interpretation of how Mixpanel can be used in b2b saas industry

4.5 / 5.0 score with 1300+ reviews

4.5 / 5.0 score with 1300+ reviews

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Always-on analyst at your fingertips

Always-on analyst at your fingertips

Always-on analyst at your fingertips

Mixpanel Agent answers plain-language questions instantly, grounded in your business context. Or bring product data into your AI stack with Mixpanel Headless or MCP Server, and use agents to write code, implement tracking, or run a multi-step investigation.

Mixpanel Agent answers plain-language questions instantly, grounded in your business context. Or bring product data into your AI stack with Mixpanel Headless or MCP Server, and use agents to write code, implement tracking, or run a multi-step investigation.

Funnel analytics chart

100%

30.0K

100%

30.0K

100%

30.0K

100%

30.0K

100%

28.0K

100%

28.0K

100%

28.0K

100%

28.0K

100%

28.5K

100%

28.5K

100%

28.5K

100%

28.5K

100%

27.0K

100%

27.0K

100%

27.0K

100%

27.0K

60%

18K

60%

18K

60%

18K

60%

18K

50%

14K

50%

14K

50%

14K

50%

14K

61%

17.3K

61%

17.3K

61%

17.3K

61%

17.3K

100%

10.0K

100%

10.0K

100%

10.0K

100%

10.0K

Safari

Safari

Safari

Mon Feb 10, 2025

Mon Feb 10, 2025

Mon Feb 10, 2025

61%

61%

61%

drop-off

drop-off

drop-off

17,385

17,385

17,385

total times

total times

total times

Safari

Mon Feb 10, 2025

61%

drop-off

17,385

total times

Spot opportunities to drive adoption

Spot opportunities to drive adoption

Spot opportunities to drive adoption

Dive into behavior at the user and account level to measure launch adoption, identify friction points, and optimize activation moments. Connect granular actions to account growth and retention.

Dive into behavior at the user and account level to measure launch adoption, identify friction points, and optimize activation moments. Connect granular actions to account growth and retention.

Test, validate, & ship experiments faster

Test, validate, & ship experiments faster

Test, validate, & ship experiments faster

Launch experiments and use agents to monitor the results, all in one place. Whether refining onboarding flows or nudging account upsells, ship winning changes faster with the data to back you up.

Launch experiments and use agents to monitor the results, all in one place. Whether refining onboarding flows or nudging account upsells, ship winning changes faster with the data to back you up.

“Shipping fast is only one piece of the puzzle. There's no value in shipping fast if you can't measure the impact—which is why Mixpanel is the other critical piece you need to build truly great products.”

Kevin Truong

Portfolio Product Manager

“Shipping fast is only one piece of the puzzle. There's no value in shipping fast if you can't measure the impact—which is why Mixpanel is the other critical piece you need to build truly great products.”

Kevin Truong

Portfolio Product Manager

Blog

Mixpanel AI
Mixpanel AI

How to unlock proactive, always-on product intelligence with Mixpanel AI. Learn about the Mixpanel Agent, MCP Server, Context Engine, and more.

How to unlock proactive, always-on product intelligence with Mixpanel AI. Learn about the Mixpanel Agent, MCP Server, Context Engine, and more.

Customer Story

DocuSign increases conversions and paid upgrades
DocuSign increases conversions and paid upgrades

Learn how DocuSign leverages Mixpanel to track key metrics, resulting in more conversions, onboarding completions, and paid upgrades.

Learn how DocuSign leverages Mixpanel to track key metrics, resulting in more conversions, onboarding completions, and paid upgrades.

Guide

MCP for B2B use cases
MCP for B2B use cases

Learn how to use Mixpanel MCP Server to connect product and business data for unified insights. See sample prompts to run with AI.

Learn how to use Mixpanel MCP Server to connect product and business data for unified insights. See sample prompts to run with AI.