Why choose Mixpanel vs. Amplitude?
Mixpanel has more powerful analysis capabilities in a simpler and easier-to-use interface. See for yourself why Mixpanel is the industry leader in providing a best-in-class product analytics experience.
Simple, intuitive, powerful
Best-in-class UI/UX to make data analysis as easy as possible. Don’t just take our word for it—see what our customers have to say.
“Developers, instead of accepting magic numbers – active users on page, and sessions per timeframe – take a look at Mixpanel and see how easy, beautiful and still POWERFUL new tools are.”Borys K. Senior Frontend Engineer at Castor
“I’m still amazed at how easy it is to generate impressive insights with tools like Mixpanel.”Adam U. Software Engineer at Camunda
“Recently tried Mixpanel, Amplitude, and Google Analytics on the same app and Mixpanel UX just blows every other option out of the water. Such a thoughtfully crafted analytics experience.”Rakesh G. CEO at Snipply
Mixpanel vs. Amplitude
Ability to enrich behavioral data with business and demographic data
Out-of-box reports for basic conversion, engagement, and retention analysis
Self-serve dashboard to create reports and visualize user behavior
Advanced conversion and user journey analysis—e.g., calculate repeat conversions or flows between events
Simple implementation with computation occurring at query time
Versatile APIs that evolve with your data stack and avoid data silos
Data enrichment
for a more powerful data model
Mixpanel is the only tool that supports true data enrichment. Our data model allows for retroactive enrichment, which joins historical events with new business data. We provide the most flexible way to answer your most important questions.
- Forgot something at implementation? No sweat. Easily enrich properties like “video name” with an additional field like “genre” to analyze video engagement in seconds.
- Forego tedious data cleanup with retroactive changes to duplicate categories, e.g. “Action” vs “Action & Adventure”.
Easy implementation
& data maintenance
Our infrastructure computes critical details like sessions and top events at query time, so you don’t have to worry about setting everything up perfectly at implementation time.
- Update demographic or business data at any time with retroactive enrichment. Nothing’s perfect the first time around – give yourself breathing room to fix incorrect data.
Best-in-class
conversion analysis
Mixpanel is the only product analytics tool that measures the total number of times users convert, and compares user journeys of users who convert to those who don’t.
- Compare two funnels or paths in the same chart
- Segment by first or last touch attribution
- Count the total conversions or repeat conversions by the same user. For example, how many app opens lead to bookings?
Awards
- 2021 Users Love Us
- 2021 Easiest To Do Business With—Enterprise
- 2021 Leader—Enterprise
Transparent, value-based pricing
Unlike competitors, we price based on Monthly Unique Visitors. Easy to track, scalable, and aligned with creating value for you.
Essentials to find product-market fit
100K monthly tracked users
Access to:
- Unlimited data history & seats
- Core reports (including Flows)
- Data dictionary
- US or EU data residency
- Monitoring & alerts
More answers for more people
Pick your monthly tracked users and buy online
All features in Free, plus:
- Unlimited saved reports & cohorts
- Impact report with causal inference
- Data modeling
- Group Analytics & Data Pipelines add-ons
- Legendary email support
Empower teams in large organizations
Custom plans and pricing to suit your needs
Everything in Growth, plus:
- Advanced data access controls
- Experiments & Signal reports
- SSO & automated provisioning
- Seasonal & events-based pricing
- Dedicated customer success
Build better products
Powerful, self-serve product analytics to help you convert, engage, and retain more users.