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Why choose Mixpanel?
Mixpanel is the only product analytics company that lets you track data and take action from your metrics in one place. Ease of use, depth of analysis, and total cost of ownership are why customers choose Mixpanel over Amplitude.
Get a deep understanding of user behaviors and take action to improve their customer experience—all in one place. Save engineering time and money with our 30+ integrations with commonly used brands, and simplify your engagement stack with native messaging and A/B testing. See why Mixpanel is the best alternative to Amplitude.
Cohorts over time
Accurately track your most sophisticated product KPIs
Mixpanel lets you define complex cohorts—such as frequency of a key action within a specific time period—then visualize the exact size of that cohort at any point in time. For example, if you define a power user as someone ordering food from your app 3 times in the last 7 days, Mixpanel can create a line chart showing the rolling calculation.
Anomaly explanations
Identify the causes of spikes and dips in your metrics
When the metrics that matter to you are down, you need to know why. Whether it’s purchases, free trials, or something else, Mixpanel shows you what and who is driving the sudden movement, rather than leaving you guessing.
Cross-platform messaging
Quickly and precisely target users and execute campaigns
Speed, accuracy, and timing matter in user engagement. Don’t wait on batch exports or spend extra time rebuilding cohorts in a different tool. Mixpanel is the only modern engagement stack for messaging the same cohorts you analyze.
User flows
Understand the complete customer journey
To remove friction points in the user experience, you need to know frequent paths and every detail about how users engage within them. Mixpanel shows you every step of the user journey, rather than just 5, and lets you compare paths by platform and other cohorts, so you can make precise product decisions.
Customers’ Choice for Web & Mobile App Analytics
Gartner Peer Insights
Customer Service Department of the Year
Stevie Awards
Top Company In Cloud Computing
Forbes Cloud 100
People at Skyscanner use Mixpanel to ask ‘why, why, why’ until they understand the root cause of every trend and customer interaction.Cristina AvilaGrowth Manager
Mixpanel is integral to how we build and make decisions as a product team. As soon as a new initiative is finalized on our roadmap, we use Mixpanel to measure user behavior and the product’s impact on our business goals.Andy NybergProduct Insight Manager
How Mixpanel compares to Amplitude
Out-of-the-box reports to analyze user behavior and product performance
Accurately visualize sophisticated product KPIs and user cohort membership over time
Integrated cross-platform messaging, so you can quickly influence user behavior
Advanced data science models that predict users’ actions and provide explanations for anomalies in your metrics
A/B testing and in-depth experimentation reporting
Value-based pricing tied to users, not data volume
Keep product analytics data synced with any major data warehouse and blob store (Amazon, Google, Microsoft, Snowflake)
Analyze a users entire event history, understand user’s habits prior to conversion (ie. upgrading or purchase)
Accurate attribution analysis and location-based targeting via mutable user profiles
Mobile app that allows you to check dashboards and reports on the go
Infrastructure that scales to ingest more than 10 trillion data points annually
Award-winning services and support team (“Customer Service Department of the Year, 2019” — Stevie Award)
People at Skyscanner use Mixpanel to ask ‘why, why, why’ until they understand the root cause of every trend and customer interaction.Cristina Avila Growth Manager
Mixpanel is integral to how we build and make decisions as a product team. As soon as a new initiative is finalized on our roadmap, we use Mixpanel to measure user behavior and the product’s impact on our business goals.Andy Nyberg Product Insight Manager
