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Why choose Mixpanel?
Mixpanel provides the most sophisticated self-serve analytics for the teams behind the world’s leading digital products. It’s the only product on the market that helps PMs thoroughly understand three key questions: What happened? What should I do? Did it work?
Measure the impact of launches and campaigns on key business and product metrics
Understand how your efforts change user behavior, isolating against external factors and coincidence so you can know with confidence whether your feature launches or campaigns drove improvements and resulted in a positive change.
Experiment Reporting
Drive product releases with a higher degree of efficacy
Measure and compare the impact of your various controlled A/B tests on key metrics across product dashboards. While Amplitude only offers A/B test analysis as a small component of their Funnels report, this is a full report dedicated to analyzing experiment results.
Conversion Analysis
Get better analytics to optimize the way customers flow through your product to convert
Use the most sophisticated conversion analysis to understand your conversion rates and how they vary by segment. Track your users’ actions at every step of the funnel to see who isn’t converting and why. Mixpanel is the only tool that will allow you to compare segments and uncover top paths to key user actions to help improve conversion rates.
COHORTS OVER TIME
Accurately track your most sophisticated product KPIs and how performance changes
Mixpanel lets you define complex cohorts – such as frequency of a key action within a specific time period – then visualize the exact size of that cohort at any point in time. For example, if you define a power user as someone ordering food from your app 3 times in the last 7 days, Mixpanel can create a line chart showing the rolling calculation. It’s the only product analytics solution to do this.
Cross-Platform Messaging
Quickly and precisely target users and execute campaigns
Speed, accuracy, and timing matter in user engagement. Don’t wait on batch exports or spend extra time rebuilding cohorts in a different tool. Mixpanel is the only modern engagement stack for messaging the same cohorts you analyze.
Customers’ Choice for Web & Mobile App Analytics
Gartner Peer Insights
Customer Service Department of the Year
Stevie Awards
Top Company In Cloud Computing
Forbes Cloud 100
At some point, we trusted the data we were gathering internally much more than what we were seeing in our previous analytics solution. We base really important product decisions on the data that we see. So when you can't trust it, well, we eventually just stopped using it. And that's why we moved to Mixpanel.Greg KokanoskyCo-founder of TextMe, previously used Amplitude before switching to Mixpanel
Mixpanel is integral to how we build and make decisions as a product team. As soon as a new initiative is finalized on our roadmap, we use Mixpanel to measure user behavior and the product’s impact on our business goals.Andy NybergProduct Insight Manager
How Mixpanel compares to Amplitude
Out-of-the-box reports to analyze user behavior and product performance
Easily view the product metrics you care about in one place with web dashboards
Understand the impact of each launch and campaign with reports that eliminate all confounding variables
Measure and compare the results of your A/B tests on key metrics across product dashboards
Discover high and low performing user segments and compare their paths to conversion or drop off
Accurately visualize sophisticated product KPIs and user cohort membership over time
Advanced data science models that predict users’ actions and provide explanations for anomalies in your metrics
Create more advanced cohorts (sequential conditioning and nested cohorts)
Accurate attribution analysis and location-based targeting via mutable user profiles
Run custom lifecycle analysis via rolling dates and cohort visualizations
Mobile app that allows you to check dashboards and reports on the go
Integrated cross-platform messaging, so you can quickly influence user behavior
Perform custom analysis with easy access to all raw Mixpanel data. Sync to your destination of choice so it’s always up-to-date
Reduce time to insights with query-time sampling for large data sets
Value-based pricing tied to users, not data volume
Award-winning services and support team (“Customer Service Department of the Year, 2019” — Stevie Award)
Selected for the 2019 Forrester Wave: Digital Intelligence Platforms
Infrastructure that scales to ingest more than 10 trillion data points annually
At some point, we trusted the data we were gathering internally much more than what we were seeing in our previous analytics solution. We base really important product decisions on the data that we see. So when you can't trust it, well, we eventually just stopped using it. And that's why we moved to Mixpanel.Greg Kokanosky Co-founder of TextMe, previously used Amplitude before switching to Mixpanel
Mixpanel is integral to how we build and make decisions as a product team. As soon as a new initiative is finalized on our roadmap, we use Mixpanel to measure user behavior and the product’s impact on our business goals.Andy Nyberg Product Insight Manager
