Answer more questions with Mixpanel, the leading Amplitude alternative
Mixpanel is the most powerful product analytics and offers deep insights into user behavior and product usage to help teams build better products. With a user-friendly interface and deep analytics capabilities at your fingertips, answer your most complex questions to understand which features to prioritize, why your users convert, and what brings them back.
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Out-of-the-box product usage analysis |
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Powerful in UI data transformations & enrichment without needing developer help |
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Sophisticated cohorts definitions and cohort tracking over time. |
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Advanced impact analysis with causal inference |
We just switched from Amplitude to Mixpanel and I’m obsessed. Maybe it’s the shiny new toy effect but I can’t stop exploring our data.Shawn Farsai Product Manager @ Weedmaps
Measure the impact of launches and campaigns on key business and product metrics
Understand how your efforts change user behavior, isolating against external factors and coincidence so you can know with confidence whether your feature launches or campaigns drove improvements and resulted in a positive change.
Gain data superpowers without developer bottlenecks
Mixpanel’s Modeling Layer lets you easily transform existing data to fit your needs without burdening engineering teams. Create custom buckets, compute new properties, segment on the fly, or enrich existing data by uploading CSVs – Mixpanel lets you get more answers from the data you already have.
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Know how and why users convert
Understand how users move through your product or funnel and track drop off at every step. Mixpanel is the only product analytics tool that can measure the total amount of times users convert and compare user journeys of users that convert vs those that don’t.
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Measure product impact
Analyze the impact of your product/feature launches on core metrics. Mixpanel is the only analytics solution that compares adopters to non-adopters and accounts for statistical biases to surface clear causal relationships.
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Get up and running quickly, without losing historical data
Send your historical data into Mixpanel all at once. Or, sync transformed, cleaned, and enriched event data from your data warehouse to Mixpanel via Amazon S3 or Google Cloud Services. Mixpanel’s Cloud Import lets you spend less time implementing, and more time learning from your data.
Customers’ Choice for Web & Mobile App Analytics
Gartner Peer Insights
Customer Service Department of the Year
Stevie Awards
Top Company In Cloud Computing
Forbes Cloud 100
Mixpanel helps us rigorously prioritize and balance where we innovate versus iterate, all based on what we learn from our user behavior data. Nearly everyone here uses Mixpanel, so we are all empowered to make informed decisions with data.Gil Sadis Head of Product @ Lemonade
“Mixpanel made analytics self-serve for the product teams at Uber so anyone can answer questions they have on user conversion, retention, and activation that are locally relevant and optimized for that region.”Ingrid Bernaudin Product Lead for Driver Growth @ Uber
How Mixpanel compares to Amplitude
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Out-of-the-box reports to analyze in product usage and performance. |
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Web dashboards to organize important product metrics in one place. |
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Impact analysis that measures the effect of product launches on key metrics across both adopters and non-adopters. |
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Experiment analysis that compares the results of your A/B tests on multiple key metrics across entire dashboards. |
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Ability to compare in product user paths for any user cohort or segment. |
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Sophisticated cohort definitions and cohort size tracking over time. |
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Query time sampling for quick analyses on large data sets without dropping user data. |
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On the fly data transformation capabilities to answer more questions with existing data. |
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EU data residency for processing and storage of customers' personal data in Europe |
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Value-based pricing that scales with the growth of your user base, not event volume. |
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Award-winning services and support team (“Customer Service Department of the Year, 2019” — Stevie Award). |
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Access to data syncs with dozens of technology partners at no additional cost. |
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Companies like Samsung, Intuit, and Expedia are unlocking insights they would’ve otherwise missed. Let us show you what Mixpanel can do for you.
