Why choose Mixpanel?

Mixpanel provides the most sophisticated self-serve analytics for the teams behind the world’s leading digital products. It’s the only product on the market that helps PMs thoroughly understand three key questions: What happened? What should I do? Did it work?

logo-mixpanel Amplitude

Out-of-the-box reports to analyze user behavior and product performance

Easily view the product metrics you care about in one place with web dashboards

Understand the impact of each launch and campaign with reports that eliminate all confounding variables

Measure and compare the results of your A/B tests on key metrics across product dashboards

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Mixpanel is the customer's choice for best web and mobile app software of 2019, according to Gartner.

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Impact Reporting

Measure the impact of launches and campaigns on key business and product metrics

Understand how your efforts change user behavior, isolating against external factors and coincidence so you can know with confidence whether your feature launches or campaigns drove improvements and resulted in a positive change.

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Experiment Reporting

Drive product releases with a higher degree of efficacy

Measure and compare the impact of your various controlled A/B tests on key metrics across product dashboards. While Amplitude only offers A/B test analysis as a small component of their Funnels report, this is a full report dedicated to analyzing experiment results.

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Conversion Analysis

Get better analytics to optimize the way customers flow through your product to convert

Use the most sophisticated conversion analysis to understand your conversion rates and how they vary by segment. Track your users’ actions at every step of the funnel to see who isn’t converting and why. Mixpanel is the only tool that will allow you to compare segments and uncover top paths to key user actions to help improve conversion rates.

Cohorts Over Time
COHORTS OVER TIME

Accurately track your most sophisticated product KPIs and how performance changes

Mixpanel lets you define complex cohorts – such as frequency of a key action within a specific time period – then visualize the exact size of that cohort at any point in time. For example, if you define a power user as someone ordering food from your app 3 times in the last 7 days, Mixpanel can create a line chart showing the rolling calculation. It’s the only product analytics solution to do this.

Cross Platform Messaging
Cross-Platform Messaging

Quickly and precisely target users and execute campaigns

Speed, accuracy, and timing matter in user engagement. Don’t wait on batch exports or spend extra time rebuilding cohorts in a different tool. Mixpanel is the only modern engagement stack for messaging the same cohorts you analyze.

Customers’ Choice for Web & Mobile App Analytics

Gartner Peer Insights

Customer Service Department of the Year

Stevie Awards

Top Company In Cloud Computing

Forbes Cloud 100

How Mixpanel compares to Amplitude

logo-mixpanel Amplitude

Out-of-the-box reports to analyze user behavior and product performance

Easily view the product metrics you care about in one place with web dashboards

Understand the impact of each launch and campaign with reports that eliminate all confounding variables

Measure and compare the results of your A/B tests on key metrics across product dashboards

Discover high and low performing user segments and compare their paths to conversion or drop off

Accurately visualize sophisticated product KPIs and user cohort membership over time

Advanced data science models that predict users’ actions and provide explanations for anomalies in your metrics

Create more advanced cohorts (sequential conditioning and nested cohorts)

Accurate attribution analysis and location-based targeting via mutable user profiles

Run custom lifecycle analysis via rolling dates and cohort visualizations

Mobile app that allows you to check dashboards and reports on the go

Integrated cross-platform messaging, so you can quickly influence user behavior

Perform custom analysis with easy access to all raw Mixpanel data. Sync to your destination of choice so it’s always up-to-date

Reduce time to insights with query-time sampling for large data sets

Value-based pricing tied to users, not data volume

Award-winning services and support team (“Customer Service Department of the Year, 2019” — Stevie Award)

Selected for the 2019 Forrester Wave: Digital Intelligence Platforms

Infrastructure that scales to ingest more than 10 trillion data points annually