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Why choose Mixpanel?
Mixpanel is the only product analytics solution that lets you precisely track and securely collect data in real-time, proactively surface insights, communicate with users across all major channels, and export data to the destination of your choice. Learn why customers choose Mixpanel over Pendo.
Mixpanel is the leading analytics and engagement platform
Full-funnel analysis
Help users convert
Understand how much a user segment drives conversion rates up or down. You can set up recurring campaigns targeting users who drop off throughout the lifecycle to drive them to convert.
Understand your users
Improve your customer journey
Pick an action, such as “Purchase” or “Watch Video” and see how users get there (no matter the amount of steps), what drives them away from there, and what they do afterward, so you know how to improve their experience. Compare patterns of returning users versus new users to spot where they get stuck in the UI.
Machine learning
Get a deeper understanding of your users
Using advanced analysis and anomaly detection, predict users’ actions, identify behavioral correlations, and get alerts when key metrics change.
Customers’ Choice for Web & Mobile App Analytics
Gartner Peer Insights
Best Customer Data Automation for Growth
Products That Count
Top Company In Cloud Computing
Forbes Cloud 100
Mixpanel saves every Product Manager, at minimum, half a day’s work, every week. And with Anomaly Detection, the most important user priorities surface to us instantly.Gil SadisHead of Product
Mixpanel is integral to how we build and make decisions as a product team. As soon as a new initiative is finalized on our roadmap, we use Mixpanel to measure user behavior and the product’s impact on our business goals.Andy NybergProduct Insight Manager
How Mixpanel compares to Pendo
Measure user behavior
Analyze users with out-of-the-box and self-serve reports
Data in seconds, not hours
Whatever information is important to your business, get accurate customer and product data in real time
Fully cross-platform
10+ SDKs, allowing you to track your customers’ mobile, web, and even IoT behavior
Measure user journeys of any length and complexity
Uncover insights on customers conversion and drop-offs with unlimited user journey steps
On-demand and proactively-surfaced insights
Leverage machine learning to run prediction and correlation analysis
Segmentation by audiences and cohorts
Granularly segment audiences based on behaviors or properties and visualize the cohorts across reports
Secure and trustworthy implementation
Have full control over the data that is collected to ensure your users information is never compromised and trust what you track never changes
Take action on your insights with cross-platform messaging
In addition to standard notifications (native email, push, and in-app), Mixpanel offers webhooks and SMS messaging
Customer engagement partners
Comprehensive suite of integrations including: Braze, AppsFlyer, Airship, iterable, Marketo, and more
Move data freely
Send and keep data sent to multiple industry-leading data warehouses or blob stores, GDPR compliant, and in sync (Google BigQuery, Amazon Redshift, Azure, and Snowflake)
Recognized across trusted sources
Awards from TrustRadius, Forrester, Gartner, Stevie Awards, G2 Crowd, and more
Award-winning support & services
95% CSAT and 10 years of experience servicing 26,000+ customers
Mixpanel saves every Product Manager, at minimum, half a day’s work, every week. And with Anomaly Detection, the most important user priorities surface to us instantly.Gil Sadis Head of Product
Mixpanel is integral to how we build and make decisions as a product team. As soon as a new initiative is finalized on our roadmap, we use Mixpanel to measure user behavior and the product’s impact on our business goals.Andy Nyberg Product Insight Manager
