Why choose Mixpanel?

Mixpanel is the only product analytics solution that lets you precisely track and securely collect data in real-time, proactively surface insights, communicate with users across all major channels, and export data to the destination of your choice. Learn why customers choose Mixpanel over Pendo.

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Easily measure user behavior with self-serve reports

Get accurate customer and product data in real time

Track cross-platform customer behavior

Measure user journeys of any length and complexity

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Mixpanel is the customer's choice for best web and mobile app software of 2019, according to Gartner.

Mixpanel is the leading analytics and engagement platform

Get a deep understanding of user behaviors and take action to improve their customer experience—all in one place. Save engineering time and money with our 30+ integrations with commonly used brands, and simplify your engagement stack with native messaging and A/B testing. See why Mixpanel is the best alternative to Pendo.

Deep cohort analysis
Full-funnel analysis

Help users convert

Understand how much a user segment drives conversion rates up or down. You can set up recurring campaigns targeting users who drop off throughout the lifecycle to drive them to convert.

Customer journey flows
Understand your users

Improve your customer journey

Pick an action, such as “Purchase” or “Watch Video” and see how users get there (no matter the amount of steps), what drives them away from there, and what they do afterward, so you know how to improve their experience. Compare patterns of returning users versus new users to spot where they get stuck in the UI.

Machine Learning
Machine learning

Get a deeper understanding of your users

Using advanced analysis and anomaly detection, predict users’ actions, identify behavioral correlations, and get alerts when key metrics change.

Customers’ Choice for Web & Mobile App Analytics

Gartner Peer Insights

Best Customer Data Automation for Growth

Products That Count

Top Company In Cloud Computing

Forbes Cloud 100

How Mixpanel compares to Pendo

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Measure user behavior

Analyze users with out-of-the-box and self-serve reports

Data in seconds, not hours

Whatever information is important to your business, get accurate customer and product data in real time

Fully cross-platform

10+ SDKs, allowing you to track your customers’ mobile, web, and even IoT behavior

Measure user journeys of any length and complexity

Uncover insights on customers conversion and drop-offs with unlimited user journey steps

On-demand and proactively-surfaced insights

Leverage machine learning to run prediction and correlation analysis

Segmentation by audiences and cohorts

Granularly segment audiences based on behaviors or properties and visualize the cohorts across reports

Secure and trustworthy implementation

Have full control over the data that is collected to ensure your users information is never compromised and trust what you track never changes

Take action on your insights with cross-platform messaging

In addition to standard notifications (native email, push, and in-app), Mixpanel offers webhooks and SMS messaging

Customer engagement partners

Comprehensive suite of integrations including: Braze, AppsFlyer, Airship, iterable, Marketo, and more

Move data freely

Send and keep data sent to multiple industry-leading data warehouses or blob stores, GDPR compliant, and in sync (Google BigQuery, Amazon Redshift, Azure, and Snowflake)

Recognized across trusted sources

Awards from TrustRadius, Forrester, Gartner, Stevie Awards, G2 Crowd, and more

Award-winning support & services

95% CSAT and 10 years of experience servicing 26,000+ customers