Finance Analytics
Finance Analytics
Finance Analytics
Ecommerce Analytics
Ecommerce Analytics
Invest in your product experience
Invest in your product experience
Invest in your product experience
Invest in your product experience
Improve privacy and security with data-driven decision making. Leverage self-serve analytics to improve user experience and create lasting customer relationships.
Improve privacy and security with data-driven decision making. Leverage self-serve analytics to improve user experience and create lasting customer relationships.
Improve privacy and security with data-driven decision making. Leverage self-serve analytics to improve user experience and create lasting customer relationships.




Measure success with precision
Measure success with precision
Measure success with precision
Use Cohort Analysis and User Flows to map user journeys, pinpoint critical drop-off points, and refine retention tactics while maintaining privacy standards. Evaluating the success of your engagement and retention efforts is no longer a struggle.
Use Cohort Analysis and User Flows to map user journeys, pinpoint critical drop-off points, and refine retention tactics while maintaining privacy standards. Evaluating the success of your engagement and retention efforts is no longer a struggle.
Use Cohort Analysis and User Flows to map user journeys, pinpoint critical drop-off points, and refine retention tactics while maintaining privacy standards. Evaluating the success of your engagement and retention efforts is no longer a struggle.
Revenue per Brand
Revenue per Brand
Revenue per Brand
Revenue per Brand
Bar, unique, Feb 3rd, 2020 – May 3rd, 2020
Bar, unique, Feb 3rd, 2020 – May 3rd, 2020
Bar, unique, Feb 3rd, 2020 – May 3rd, 2020
Bar, unique, Feb 3rd, 2020 – May 3rd, 2020




Steps
Steps
Steps
Steps
Conversion Criteria
Conversion Criteria
Conversion Criteria
Conversion Criteria




All-in-one data, even more answers
All-in-one data, even more answers
All-in-one data, even more answers
Go beyond app data and track more events from multiple data warehouses and keep it all in perfect sync—even when the data changes. Monitor user behaviors, personalize product offerings, and enhance fraud detection—all from one hub.
Go beyond app data and track more events from multiple data warehouses and keep it all in perfect sync—even when the data changes. Monitor user behaviors, personalize product offerings, and enhance fraud detection—all from one hub.
Go beyond app data and track more events from multiple data warehouses and keep it all in perfect sync—even when the data changes. Monitor user behaviors, personalize product offerings, and enhance fraud detection—all from one hub.
GDPR
GDPR
GDPR
GDPR
CCPA
CCPA
CCPA
CCPA
SOC 2
SOC 2
SOC 2
SOC 2
Protect customer data, end to end
Protect customer data, end to end
Protect customer data, end to end
“Without Mixpanel, bridging the gap between Product and Analytics would be challenging. Our collaboration with both Mixpanel and Hightouch is critical to support Betterment’s data-driven culture. ”
Liz Chang
Director of Engineering
“Without Mixpanel, bridging the gap between Product and Analytics would be challenging. Our collaboration with both Mixpanel and Hightouch is critical to support Betterment’s data-driven culture. ”
Liz Chang
Director of Engineering
“Without Mixpanel, bridging the gap between Product and Analytics would be challenging. Our collaboration with both Mixpanel and Hightouch is critical to support Betterment’s data-driven culture. ”
Liz Chang
Director of Engineering
“Without Mixpanel, bridging the gap between Product and Analytics would be challenging. Our collaboration with both Mixpanel and Hightouch is critical to support Betterment’s data-driven culture. ”
Liz Chang
Director of Engineering


Blog
Blog
Blog
Privacy, security, and analytics
Privacy, security, and analytics
Dive into the details, with examples, of how crypto startups can and should leverage powerful and secure self-serve product analytics.
Dive into the details, with examples, of how crypto startups can and should leverage powerful and secure self-serve product analytics.
Blog
Blog
Privacy, security, and analytics
Dive into the details, with examples, of how crypto startups can and should leverage powerful and secure self-serve product analytics.





Customer Story
Customer Story
Customer Story
Customer Story
Paidy, leverages product analytics to optimize key user funnels and flows
Paidy, leverages product analytics to optimize key user funnels and flows
Paidy, leverages product analytics to optimize key user funnels and flows
How Paidly uses Mixpanel to identify friction points in user flows, track the impact of product changes, and set up alerts for negative trends.
How Paidly uses Mixpanel to identify friction points in user flows, track the impact of product changes, and set up alerts for negative trends.
How Paidly uses Mixpanel to identify friction points in user flows, track the impact of product changes, and set up alerts for negative trends.



Blog
Blog
Blog
Blog
Mixpanel ecommerce analytics
Mixpanel ecommerce analytics
Mixpanel ecommerce analytics
Learn more about north star metrics and how they can drive alignment, transparency, and customer focus in your org.
Learn more about north star metrics and how they can drive alignment, transparency, and customer focus in your org.
Learn more about north star metrics and how they can drive alignment, transparency, and customer focus in your org.
Protect your data, delight your customers
Protect your data, delight your customers
Protect your data, delight your customers
Protect your data, delight your customers



Use Cases
Business Size
©2025 Mixpanel. All rights reserved
Use Cases
Business Size
©2025 Mixpanel. All rights reserved
©2025 Mixpanel. All rights reserved
©2025 Mixpanel. All rights reserved
Use Cases
Business Size