Understand every user's journey

Acquire, engage, and retain with actionable user analytics.

Follow the digital footprint of every user across mobile and web devices. Know precisely what happens inside your product.

Build faster with instant answers

Pull up the numbers you need at a moment's notice. Experiment immediately with A/B testing and notifications.

Unlock insights for everyone

Whether you're an executive, product manager, or data scientist, you have a set of tools tailored to your unique product questions.

A foundation built for scale & foresight Perform complex behavioral analysis and get answers in seconds with machine learning, enterprise security, and 99.99% uptime.

WHAT IS PRODUCT ANALYTICS?

Product analytics answers your questions about how users engage with what you build. Scalable. Instant. Simple to implement.

Better understand your customers

“Who are my best customers and what features do they love?”
Find out with Engagement, People, and JQL.

Improve acquisition and activation flows

“How do I get more customers and engage more deeply with the ones I have?”
Find out with A/B Testing and Notifications.

Drive up customer retention and revenue

“How can I keep customers around longer and earn more from them?”
Find out with Funnels and Retention.

"Mixpanel enables DocuSign to be successful because it enables our customers to be successful. What started as a need for simple marketing metrics turned into custom product metrics for over 100 different stakeholders across the company."

Drew Ashlock - Product Manager, DocuSign

“Using Mixpanel to instrument new workflows, we’ve made significant improvements to multiple user flows. In one instance, we ended up doubling the conversion of new users to first-time bill payers.”

Director - Product Management, Intuit

“The ability to select subsets of events, and then divide them out by country or game or whether the users are logged in: it’s simply incredible.”

Emmett Shear - CEO, Twitch, an Amazon company

"In just 30 days, we gained deep insight into where our users are going and what to build next. I can rely on Mixpanel’s team—they deliver in every way!"

Fortune 100 Media & Entertainment Company

"Because of Mixpanel's Funnels, Segmentation, and Notification tools, we're more proactive in preventing and resolving issues."

Frank Stanton - VP of User Experience, Elavon, a U.S. Bank subsidiary

"In just 30 days, we gained deeper insight into where our users are going, helping us plan our next app versions, including how to allocate time and resources on the important areas of focus."

Senior Product Manager, Fortune 1000 Media Company

Let's talk about how Mixpanel can help you better understand your users.

Understand every user's journey

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