Analyze user behavior across your sites and apps. Then send messages and run experiments from what you learned–all in Mixpanel.
Understand why users convert, engage, and retain across your sites and apps. Then use that data to grow your business.
No matter what information is important to your business, get accurate customer and product data in real-time across mobile, web, and other platforms.
Once you’ve collected data, define key business metrics and see how they trend over time. Maybe you want to see how your users grow week to week or which webpage they interact with most. Identify all the patterns that matter to your business.
Now that you’ve identified the trends, understand why those trends are happening. Through correlation analysis, look-alike modeling, and other data science techniques, find out why users will likely engage, retain, and convert.
After learning what key metrics are trending and why they’re moving up and down, it’s time to make a plan. Set goals to improve the trends, then create informed hypotheses on how to reach those goals.
With your plan in mind, test your hypotheses in real-time through product experiments, messaging, and personalization. Then tie them back to business metrics like conversion, engagement, and retention.
Mixpanel is integral to how we build and make decisions as a product team. As soon as a new initiative is finalized on our roadmap, we use Mixpanel to measure user behavior and the product’s impact on our business goals.Andy Nyberg Product Insight Manager
We use Mixpanel to understand our products, so we can raise our standards, and continuously impress and serve the businesses who use our mobile systems.Frank Stanton VP of Customer Experience
With Mixpanel, it doesn't take us a month to spot and solve a problem. Now, we do it right away, saving us time and thousands of dollars a month.Vural Cifici VP of Digital Marketing
See how customers from different industries around the world use Mixpanel to engage their customers, accelerate growth, and reach business goals.
Identify patterns in user engagement, retention, and conversion to improve existing features, run new campaigns, or even build new products.Learn More
Predict user actions, identify behavioral correlations, and get alerted when important metrics change with data science models.Learn More
Identify and target user groups with timely messages based on their behaviors or run A/B tests to see what resonates best.Learn More
Get real-time behavior and user data you can trust, understand what it means, and build accurate reports.Learn More
Companies like Samsung, Intuit, and Expedia are unlocking insights they would’ve otherwise missed. Let us show you what Mixpanel can do for you.