Grow your business by learning why users convert, engage, and retain

Analyze user behavior across your sites and apps. Then send messages and run experiments from what you learned–all in Mixpanel.

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Collect accurate data

Using data effectively requires having all the information that’s important to your business, and trusting that those numbers are correct. Mixpanel helps provide this common set of facts about your customers and products. Our user-centric infrastructure collects behavioral data in real-time, across mobile, web, and any other platform where your users are.

Identify trends

Once you have the data, you can define the key business metrics to focus on and how they trend over time. Then, identify the patterns that matter, so you can spot opportunities. For example, if you have 5,000 weekly active users, you need to compare that number to last month or last year to understand where there’s room to improve. Those are the patterns that matter.

A Mixpanel Flow report for two customer cohorts that started with an "open message" event

Understand the why

To truly know the right actions to take, you have to understand the root cause of each trend. For example, which user cohorts drive your 30-day retention numbers up or down? Mixpanel’s on-demand data science models use techniques like correlation analysis and look-alike modeling to diagnose which users will likely engage, retain, and convert—and why.

Signal report showing how user behaviors correlate to goal events, such as plan upgrades

Set goals & create hypotheses

Once you learn how your key metrics are trending organically, and why they’re going up or down, chart a plan of action for improving them. Set goals that define success, like a 5% increase in your baseline conversion rate, and develop well-informed hypotheses on how to meet those goals.

Mixpanel Dashboard Report to quickly understand how your key metrics are performing

Take action

Execute your ideas and test hypotheses in real-time through product experiments, messaging, and personalization–through Mixpanel or our integrations. Quickly find the ones that work best, and easily tie messages and tests back to business metrics, like conversion, engagement, and retention.

Creating an A/B test for a mobile app UI to increase conversion rates

Mixpanel is integral to how we build and make decisions as a product team. As soon as a new initiative is finalized on our roadmap, we use Mixpanel to measure user behavior and the product’s impact on our business goals. Andy Nyberg Product Insight Manager

We use Mixpanel to understand our products, so we can raise our standards, and continuously impress and serve the businesses who use our mobile systems. Frank Stanton VP of Customer Experience

With Mixpanel, it doesn't take us a month to spot and solve a problem. Now, we do it right away, saving us time and thousands of dollars a month. Vural Cifici VP of Digital Marketing