Grow your business by learning why users convert, engage, and retain

Analyze user behavior across your sites and apps. Then send messages and run experiments from what you learned–all in Mixpanel.

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Trusted by over 26,000 forward-thinking companies

People at Skyscanner use Mixpanel to ask ‘why, why, why’ until they understand the root cause of every trend and customer interaction. Cristina Avila Growth Manager, Skyscanner

6.7% average increase in bookings

What started as a need for simple marketing metrics turned into custom product metrics for more than 100 different stakeholders across the company. Drew Ashlock Senior Product Manager

15% increase in new account creations

People at Skyscanner use Mixpanel to ask ‘why, why, why’ until they understand the root cause of every trend and customer interaction. Cristina Avila Growth Manager

6.7% average increase in bookings

What started as a need for simple marketing metrics turned into custom product metrics for more than 100 different stakeholders across the company. Drew Ashlock Senior Product Manager

15% increase in new account creations

Collect accurate data

No matter what information is important to your business, get accurate customer and product data in real-time across mobile, web, and other platforms.

Identify trends

Once you’ve collected data, define key business metrics and see how they trend over time. Maybe you want to see how your users grow week to week or which webpage they interact with most. Identify all the patterns that matter to your business.

Understand the why

Now that you’ve identified the trends, understand why those trends are happening. Through correlation analysis, look-alike modeling, and other data science techniques, find out why users will likely engage, retain, and convert.

Signal report showing how user behaviors correlate to goal events, such as plan upgrades

Set goals & create hypotheses

After learning what key metrics are trending and why they’re moving up and down, it’s time to make a plan. Set goals to improve the trends, then create informed hypotheses on how to reach those goals.

Mixpanel Dashboard Report to quickly understand how your key metrics are performing

Take action

With your plan in mind, test your hypotheses in real-time through product experiments, messaging, and personalization. Then tie them back to business metrics like conversion, engagement, and retention.

Creating an A/B test for a mobile app UI to increase conversion rates

Mixpanel is integral to how we build and make decisions as a product team. As soon as a new initiative is finalized on our roadmap, we use Mixpanel to measure user behavior and the product’s impact on our business goals. Andy Nyberg Product Insight Manager

We use Mixpanel to understand our products, so we can raise our standards, and continuously impress and serve the businesses who use our mobile systems. Frank Stanton VP of Customer Experience

With Mixpanel, it doesn't take us a month to spot and solve a problem. Now, we do it right away, saving us time and thousands of dollars a month. Vural Cifici VP of Digital Marketing