New Learn about Mixpanel for Enterprise

Create products and experiences that people love

User behavior analytics for product, marketing, and data teams.

Create products and experiences that people love

User behavior analytics for product, marketing, and data teams.

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Understand every user's journey


Analyze each interaction across the full customer journey using internal and external data. Improve engagement and lifetime value by nudging users based on actions they've taken.

Drive loyalty with digital products

Learn which features increase conversion, engagement, and retention. Then test ways to improve and adapt based on what worked and didn’t.

Make data-driven decisions
at all levels

Enable the whole team—from executive to individual contributor—to impact KPIs and measure them in real time. Now everyone can use data to be more strategic.

A foundation built for scale & foresight Perform complex behavioral analysis and get answers in seconds with machine learning, enterprise security, and 99.99% uptime.
WHAT IS USER ANALYTICS?

User analytics helps you learn how users engage with your products, experiences, and campaigns so you can make them better.


Get instant answers

Answer complex questions in seconds. Non-technical users can use simple reports for segmentation, retention, and funnels quickly and easily.

Surface automatic insights

Uncover trends in your data automatically. Complement your analysis and discover the best actions to take in less time with machine learning and advanced statistics tools.

Take intelligent action

Act on your findings through Mixpanel or 3rd-party tools. Automatically trigger messages, A/B tests, and personalization, then measure the downstream resultsall in one place.


Let's talk about how Mixpanel can help you better understand your users.