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🏝 Mapping travel behavior
+2
Idea
We should introduce a "split payments" feature. We think it will drive up overall bookings.
Validation
59% of users in our “Gen Z” cohort in Australia used split payments to book a stay in the last 30 days.
Decision
Looks like we’re ready to ship the feature globally! 🚀
Outcome
The new feature increased our bookings by 15%. Bonus: increase in the number of organic referrals with Gen Z demographic.
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