Create products and experiences that people love
User behavior analytics for product, marketing, and data teams.
Create products and experiences that people love
User behavior analytics for product, marketing, and data teams.
Understand every user's journey
Analyze each interaction across the full customer journey using internal and external data. Improve engagement and lifetime value by nudging users based on actions they've taken.
Drive loyalty with digital products
Learn which features increase conversion, engagement, and retention. Then test ways to improve and adapt based on what worked and didn’t.
Make data-driven decisions at all levels
Enable the whole team—from executive to individual contributor—to impact KPIs and measure them in real time. Now everyone can use data to be more strategic.
See how Mixpanel helps teams improve the full user experience
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Product
Build better products
Deeply understand your users, and take intelligent action to increase product adoption and retention.
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Marketing
Convert and engage customers
Diagnose conversion issues, drive ongoing loyalty, and impact revenue.
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Analytics
Measure what works
Enable non-technical team members to learn quickly through self-serve analysis and automatic insights.
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User analytics helps you learn how users engage with your products, experiences, and campaigns so you can make them better.
Get instant answers
Answer complex questions in seconds. Non-technical users can use simple reports for segmentation, retention, and funnels quickly and easily.
Surface automatic insights
Uncover trends in your data automatically. Complement your analysis and discover the best actions to take in less time with machine learning and advanced statistics tools.
Take intelligent action
Act on your findings through Mixpanel or 3rd-party tools. Automatically trigger messages, A/B tests, and personalization, then measure the downstream results—all in one place.
Let's talk about how Mixpanel can help you better understand your users.