Product analytics for product people

Deeply understand every user's journey with instant insights for everyone on mobile and web.

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Understand every user's journey

Follow the digital footprint of every user across mobile and web devices. Know precisely what happens inside your product.

Build faster with instant answers

Pull up the numbers you need at a moment's notice. Experiment immediately with A/B testing and notifications.

Unlock insights for everyone

Whether you're an executive, product manager, or data scientist, you have a set of tools tailored to your unique product questions.

A foundation built for scale & foresightPerform complex behavioral analysis and get answers in seconds with automated insights, enterprise security, and 99.99% uptime.

What is product analytics?

Product analytics answers your questions about how users engage with what you build. Scalable. Instant. Simple to implement.


Better understand your customers

Who are my best customers and
what features do they love?

Improve acquisition and activation flows

How do I get more customers and
engage more deeply with the ones I have?

Drive up customer retention and revenue

How can I keep customers around longer
and earn more from them?


Let's talk about how Mixpanel can help you better understand
your users.

Contact us