How is my product used?
See which features are popular and how many power users you have.
Build Better Products
Powerful, self-serve product analytics to help you convert, engage, and retain more users.
UNDERSTAND
Learn More About Interactive Reports
Powerful reports to answer any question
Great products are built by teams who know their users. Go beneath the surface to learn which features are popular, who your power users are, and the behaviors tied to long-term retention.
Where and why do users drop off?
Build retroactive funnels and analyze conversion rates on the fly.
Which users retain best?
See which types of users stick
around, and for how long.
EXPLORE
Try It With Sample Data
Simple workflows to get answers fast
Build funnels, see top user flows, create cohorts, and more with just a few clicks. No need to invest hours writing SQL or waiting on someone to do it for you.
35%
43%
46%
Uniques in Specific Order, who converted within 30 days.
1. Home
2. Sign Up
3. Account Created
Integrate
Learn More About Data Integrations
Connect to your data lake
Mixpanel can read directly from any data lake. No need to install SDKs or build processes to send us data.
All the ways to get data into Mixpanel
In addition to loading data from your warehouse, you can stream events directly from your apps and servers using a customer data platform (CDP) or Mixpanel SDKs.
What will your data teach you?
- Measure what matters
- Analyze usage trends
- Answer your questions
Customer Story
Meet Our Customers
Lemonade is defining the modern insurance industry
- Customer-first experience: 4.9 star app
- Data-informed decisions: 95% of employees use analytics
- Business results: 500% increase in policy holders, IPO five years after founding
“I’ve used Mixpanel at many companies before—it’s the go-to solution when you need user and product analytics.”Gil Sadis Head of Product
