No matter what information is important to your business, get accurate customer and product data in real-time across mobile, web, and other platforms.
Once you’ve collected data, define key business metrics and see how they trend over time. Maybe you want to see how your users grow week to week or which webpage they interact with most. Identify all the patterns that matter to your business.
Now that you’ve identified the trends, understand why those trends are happening. Through correlation analysis, look-alike modeling, and other data science techniques, find out why users will likely engage, retain, and convert.
After learning what key metrics are trending and why they’re moving up and down, it’s time to make a plan. Set goals to improve the trends, then create informed hypotheses on how to reach those goals.
With your plan in mind, test your hypotheses in real-time through product experiments, messaging, and personalization. Then tie them back to business metrics like conversion, engagement, and retention.
Mixpanel is integral to how we build and make decisions as a product team. As soon as a new initiative is finalized on our roadmap, we use Mixpanel to measure user behavior and the product’s impact on our business goals.Andy Nyberg Product Insight Manager
We use Mixpanel to understand our products, so we can raise our standards, and continuously impress and serve the businesses who use our mobile systems.Frank Stanton VP of Customer Experience
With Mixpanel, it doesn't take us a month to spot and solve a problem. Now, we do it right away, saving us time and thousands of dollars a month.Vural Cifici VP of Digital Marketing