Analytics

The behavioral analytics guide

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Aaron Krivitzky
Principal Solution Engineer @ Mixpanel
Last Edited:
Jul 1, 2025
Published:
Aug 1, 2018

Behavioral analytics is the process of using behavioral data—or data generated by, or in response to, a user’s engagement with a business, such as page views, email sign-ups, or other important user actions—to segment users according to their behavior. Businesses can use that information to analyze things like engagement, conversion, and retention.

What is behavioral analytics? 

Applications of behavioral analytics

Ecommerce 

Finance

Healthcare

Product development 

Why is behavioral analytics different from other types of business analytics? 

Data sources and examples in behavioral analytics

The importance of user properties and event properties

Steps for successful behavioral analysis

1. Select goals, KPIs, and metrics

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2. Map out the critical paths

3. Create a tracking plan

4. Use unique identifiers to understand behavior across platforms

5. Implement analytics and begin event tracking

Behavioral data and product management

Segmentation

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Funnels

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How to choose the right behavioral analytics provider

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Aaron Krivitzky
Aaron Krivitzky
Principal Solution Engineer @ Mixpanel