Product Analytics

Product Analytics

Product Analytics

Drive product success with actionable user insights

Drive product success with actionable user insights

Drive product success with actionable user insights

See how users experience your product and optimize every touchpoint for maximum engagement, retention, and growth.

See how users experience your product and optimize every touchpoint for maximum engagement, retention, and growth.

Mixpanel user engagement analytics dashboard showing a cohort analysis around switching plan types. The graph compares product engagement between adopters and non-adopters over a 15-day window, illustrating average events per user per day. Tooltip details highlight spikes in customer engagement for adopters, supporting data-driven product engagement strategies.

Real-time,
self-serve insights

Get immediate access to user behavior and trends so everyone on your team can make data-driven decisions.

19

%

increase in Monthly Active Users on average among Mixpanel customers.

Mixpanel user engagement analytics dashboard showing a cohort analysis around switching plan types. The graph compares product engagement between adopters and non-adopters over a 15-day window, illustrating average events per user per day. Tooltip details highlight spikes in customer engagement for adopters, supporting data-driven product engagement strategies.

Real-time, self-serve insights

Get immediate access to user behavior and trends so everyone on your team can make data-driven decisions.

19

%

increase in Monthly Active Users on average among Mixpanel customers.

Mixpanel user engagement analytics dashboard showing a cohort analysis around switching plan types. The graph compares product engagement between adopters and non-adopters over a 15-day window, illustrating average events per user per day. Tooltip details highlight spikes in customer engagement for adopters, supporting data-driven product engagement strategies.

Real-time, self-serve insights

Get immediate access to user behavior and trends so everyone on your team can make data-driven decisions.

19

%

increase in Monthly Active Users on average among Mixpanel customers.

Mixpanel product engagement funnel analysis showing three core steps: Product Viewed, Product Added, and Purchase Completed. Bars indicate conversion rates and drop-off between steps, quantifying user engagement and customer engagement with overall retention metrics, helping teams optimize product engagement analytics.

Analyze funnels,
amplify retention

Discover critical drop-off points and optimize user journeys to boost conversion rates and long-term retention.

18

%

increase in retention on average among Mixpanel customers.

Mixpanel product engagement funnel analysis showing three core steps: Product Viewed, Product Added, and Purchase Completed. Bars indicate conversion rates and drop-off between steps, quantifying user engagement and customer engagement with overall retention metrics, helping teams optimize product engagement analytics.

Analyze funnels, amplify retention

Discover critical drop-off points and optimize user journeys to boost conversion rates and long-term retention.

18

%

increase in retention on average among Mixpanel customers.

Mixpanel product engagement funnel analysis showing three core steps: Product Viewed, Product Added, and Purchase Completed. Bars indicate conversion rates and drop-off between steps, quantifying user engagement and customer engagement with overall retention metrics, helping teams optimize product engagement analytics.

Analyze funnels, amplify retention

Discover critical drop-off points and optimize user journeys to boost conversion rates and long-term retention.

18

%

increase in retention on average among Mixpanel customers.

Segment and analyze
cohorts with precision

Drive tailored experiences by understanding distinct user groups and their unique behaviors.

“Data represents truth. Mixpanel helps us gain real-time access to the truth, enabling us to make faster decisions. We always want to drive more iterations on the loop: ideate, test, measure, iterate, and do it all over again. The faster we can close the loop, the better we can build our products.”

Vince Maniago

VP of Product Management

Mixpanel product engagement analytics UI illustrating customer segmentation for users who viewed a product and completed a purchase in the United Kingdom. Conversion rates and user counts are displayed with options to export data or create cohorts, enabling precise analysis of user engagement and customer engagement across regions.
Mixpanel product engagement analytics UI illustrating customer segmentation for users who viewed a product and completed a purchase in the United Kingdom. Conversion rates and user counts are displayed with options to export data or create cohorts, enabling precise analysis of user engagement and customer engagement across regions.

Segment and analyze cohorts with precision

Drive tailored experiences by understanding distinct user groups and their unique behaviors.

“Data represents truth. Mixpanel helps us gain real-time access to the truth, enabling us to make faster decisions. We always want to drive more iterations on the loop: ideate, test, measure, iterate, and do it all over again. The faster we can close the loop, the better we can build our products.”

Vince Maniago

VP of Product Management

Mixpanel product engagement analytics UI illustrating customer segmentation for users who viewed a product and completed a purchase in the United Kingdom. Conversion rates and user counts are displayed with options to export data or create cohorts, enabling precise analysis of user engagement and customer engagement across regions.

Segment and analyze cohorts with precision

Drive tailored experiences by understanding distinct user groups and their unique behaviors.

“Data represents truth. Mixpanel helps us gain real-time access to the truth, enabling us to make faster decisions. We always want to drive more iterations on the loop: ideate, test, measure, iterate, and do it all over again. The faster we can close the loop, the better we can build our products.”

Vince Maniago

VP of Product Management

One platform. Many teams.
Shared understanding.

One platform.
Many teams.
Shared understanding.

Mixpanel helps every team contribute to product growth—from analysis to action.

Mixpanel helps every team contribute to product growth—from analysis to action.

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Product teams

Identify the precise features that promote long-term user loyalty.

Mixpanel product engagement analytics UI showing correlation analysis for user behaviors linked to increased conversion and retention. Heatmaps and charts identify optimal user actions, with key findings and correlation values presented, empowering product teams to drive customer engagement and improve product engagement through data-driven insights.
Mixpanel product engagement analytics UI showing correlation analysis for user behaviors linked to increased conversion and retention. Heatmaps and charts identify optimal user actions, with key findings and correlation values presented, empowering product teams to drive customer engagement and improve product engagement through data-driven insights.
Mixpanel product engagement analytics UI showing correlation analysis for user behaviors linked to increased conversion and retention. Heatmaps and charts identify optimal user actions, with key findings and correlation values presented, empowering product teams to drive customer engagement and improve product engagement through data-driven insights.
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Data teams

Uncover user behavior patterns to inform product strategy and growth initiatives.

Mixpanel product engagement dashboard showing user signups by plan type for Premium, Standard, and Free plans. Time-series graph details daily active users, signup events, and week-over-week customer engagement growth, enabling data teams to analyze product engagement trends and inform business strategy.
Mixpanel product engagement dashboard showing user signups by plan type for Premium, Standard, and Free plans. Time-series graph details daily active users, signup events, and week-over-week customer engagement growth, enabling data teams to analyze product engagement trends and inform business strategy.
Mixpanel product engagement dashboard showing user signups by plan type for Premium, Standard, and Free plans. Time-series graph details daily active users, signup events, and week-over-week customer engagement growth, enabling data teams to analyze product engagement trends and inform business strategy.
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Marketing teams

Understand which channels drive the highest quality user acquisition and engagement.

Mixpanel dashboard displaying return-on-ad-spend (ROAS), revenue, and ad-spend analysis by traffic source for the last 30 days. Metrics for Reddit, Twitter, YouTube, Instagram, Facebook, and search/organic channels are broken down, highlighting changes in user engagement and customer engagement. Visualization supports marketing teams with actionable product engagement analytics for campaign optimization.
Mixpanel dashboard displaying return-on-ad-spend (ROAS), revenue, and ad-spend analysis by traffic source for the last 30 days. Metrics for Reddit, Twitter, YouTube, Instagram, Facebook, and search/organic channels are broken down, highlighting changes in user engagement and customer engagement. Visualization supports marketing teams with actionable product engagement analytics for campaign optimization.
Mixpanel dashboard displaying return-on-ad-spend (ROAS), revenue, and ad-spend analysis by traffic source for the last 30 days. Metrics for Reddit, Twitter, YouTube, Instagram, Facebook, and search/organic channels are broken down, highlighting changes in user engagement and customer engagement. Visualization supports marketing teams with actionable product engagement analytics for campaign optimization.
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Engineering teams

Gain rapid insights into system performance and bugs through detailed event tracking.

Mixpanel analytics dashboard for engineering teams tracking CPU usage by project over time. Bar chart visualizes CPU consumption for multiple projects with detailed period-over-period changes, helping teams monitor technical product engagement, infrastructure efficiency, and optimize engineering resource allocation.
Mixpanel analytics dashboard for engineering teams tracking CPU usage by project over time. Bar chart visualizes CPU consumption for multiple projects with detailed period-over-period changes, helping teams monitor technical product engagement, infrastructure efficiency, and optimize engineering resource allocation.
Mixpanel analytics dashboard for engineering teams tracking CPU usage by project over time. Bar chart visualizes CPU consumption for multiple projects with detailed period-over-period changes, helping teams monitor technical product engagement, infrastructure efficiency, and optimize engineering resource allocation.
“Mixpanel is the ‘intuition pump’ for our product team. It enables our product managers and designers to uncover and focus on larger opportunities for product discovery and improvement.”
“We used to spend a lot of time debating subjective opinions and ideas. With Mixpanel, we can simply let the data do the talking.”

Angela Sun

May Chin

Sr. Product Manager

Sr. Product Manager

Integrations

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Integrations

Integrations

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Get started today, quick and easy

Get started today, quick and easy

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