Web Analytics
Web Analytics
Web Analytics
Master your website's performance, from first click to purchase
Master your website's performance, from first click to purchase
Master your website's performance, from first click to purchase
See where users slip away, optimize campaigns with clarity, and turn website visitors into loyal customers. Finally, see the ROI you deserve.
See where users slip away, optimize campaigns with clarity, and turn website visitors into loyal customers. Finally, see the ROI you deserve.
See exactly how
users reach you
Understand which channels contribute to website traffic so you know what to optimize.
12
%
increase in conversion rate on average among Mixpanel customers.
See exactly how users reach you
Understand which channels contribute to website traffic so you know what to optimize.
12
%
increase in conversion rate on average among Mixpanel customers.
See exactly how users reach you
Understand which channels contribute to website traffic so you know what to optimize.
12
%
increase in conversion rate on average among Mixpanel customers.
See exactly how users reach you
Understand which channels contribute to website traffic so you know what to optimize.
12
%
increase in conversion rate on average among Mixpanel customers.
Identify user journey drop-offs
Go beyond guesswork and take immediate steps to keep users engaged.
5
X
increase in product tour completion on average among Mixpanel customers.
Identify user journey drop-offs
Go beyond guesswork and take immediate steps to keep users engaged.
5
X
increase in product tour completion on average among Mixpanel customers.
Identify user journey drop-offs
Go beyond guesswork and take immediate steps to keep users engaged.
5
X
increase in product tour completion on average among Mixpanel customers.
Drive higher conversion rates on every page
Elevate site performance, streamline pages, and gain clear campaign ROI insights.
“We track full-funnel website metrics in Mixpanel, not just one singular KPI. Using Mixpanel, we track overall funnel rates, the overall distribution of clicks to our navigation and product recommendations, and what homepage content people are engaging with. Since we redesigned our product pages based on our learnings from Mixpanel, we've seen an increase in the add-to-cart and conversion rate.”
Matt Kuo
Product Analyst
Drive higher conversion rates on every page
Elevate site performance, streamline pages, and gain clear campaign ROI insights.
“We track full-funnel website metrics in Mixpanel, not just one singular KPI. Using Mixpanel, we track overall funnel rates, the overall distribution of clicks to our navigation and product recommendations, and what homepage content people are engaging with. Since we redesigned our product pages based on our learnings from Mixpanel, we've seen an increase in the add-to-cart and conversion rate.”
Matt Kuo
Product Analyst
One platform. Many teams.
Shared understanding.
One platform.
Many teams.
Shared understanding.
Mixpanel helps every team contribute to product growth—from analysis to action.
Mixpanel helps every team contribute to product growth—from analysis to action.
Product teams
Uncover how users navigate your site to identify experience gaps, optimize key flows, and drive product-led growth.
Data teams
Establish comprehensive tracking of website interactions to build a holistic view of user behavior.
Marketing teams
Showcase the direct impact of marketing efforts on conversions by visualizing funnel drop-offs and highlighting areas for optimization.
Engineering teams
Identify technical issues or bottlenecks in user flows by analyzing drop-off rates at specific points.
“With Mixpanel, we can isolate user trends and nudge users in order to take a specific action, whether that’s to post a grab or shop again. ”
“We used to spend a lot of time debating subjective opinions and ideas. With Mixpanel, we can simply let the data do the talking.”
Christina Leigh Morgan
May Chin
Marketing Director
Marketing Director
Integrations
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Integrations
Integrations
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Get started today, quick and easy
Get started today, quick and easy
Get started today, quick and easy
Mixpanel integrates with 100+ marketing tools, so you can rest assured we work with your tech stack.
Fuel your growth with data-driven decisions
Platform
Business Size
RESOURCES
Fuel your growth with data-driven decisions
Platform
Business Size
RESOURCES
Fuel your growth with data-driven decisions
Platform
Business Size
RESOURCES
Fuel your growth with data-driven decisions
Platform
Business Size
RESOURCES