Company

Softplan is one of the largest software companies in Brazil, with around 1,900 employees and a presence in Latin America and the USA. With 29 years of experience in the development of business management and public administration software, their products serve over 3,500 customers and reach almost 50,000 monthly users. Softplan develops corporate solutions for specific business segments, including justice, construction, healthcare, and public administration.

Challenge

“We believe in the power of data to help us make faster, better decisions around our product initiatives. Prior to Mixpanel, we were dissatisfied with our internal analytics solution, which was extremely manual and did not provide our team with all the data we needed,” said Rodrigo Campos, Head of Product.

“We needed a user-friendly solution that would give us reliable insights into how our users were interacting with our product; Mixpanel was exactly what we were looking for,” said Rodrigo.

Solution

During the evaluation, Rodrigo and his team were impressed by Mixpanel and ended up choosing the platform based on ease of use, immediate ROI and ability to integrate with their in-house customer success solution.

Mixpanel’s Professional Services team helped the company to get them up and running quickly, as well as helping integrate Mixpanel’s API with their bespoke solution.

“Mixpanel’s implementation process was very simple. The Professional Services team helped us  create a success plan and determine our goals and metrics. From there, it was easy to determine what specific events and properties we should track,” said Rodrigo. “Our team was already familiar with Mixpanel (having first tried the free starter plan) and raved about the platform, so that made us even more excited to get started.”

Results

“Mixpanel is our company’s single source of truth when it comes to product analytics. From observing user behavior around making timely payments, to deciding to create a new solution for a specific audience (small construction companies), Mixpanel has become a crucial part of our product roadmap planning,” said Rodrigo.

As a result, Softplan is able to make quicker, more informed decisions and accelerate ROI on specific initiatives. Rodrigo and his team are also impressed by the level of granularity at which they’re able to break down user data.

“Every product manager and designer at Softplan uses Mixpanel on a daily basis,” said Rodrigo. “This has helped establish the product team internally as the go-to source for trusted, dependable data, which has also resulted in more people across the company using Mixpanel.”

General Advice

Data will help you improve your product

“It’s hard to make your product better without understanding how your users are interacting with it in the first place. By collecting the data and observing user behavior, you’ll be able to make faster decisions about what to prioritize next in your roadmap, and having a product analytics tool will help you speed up the entire process.”