How is Mixpanel different than Google Analytics?

Mixpanel gives you the ability to measure any action a customer takes in your application while Google Analytics lets you measure the number of times specific pages in your site or app are viewed (page views).

Mixpanel then allows you to take those actions and analyze them in a number of ways, such as:

Additionally, with People Analytics, you can zoom your analytics down to the individual customer level, and send targeted messages to your customers based on their behavior within your application.