Digital analytics platform
Use Mixpanel to analyze user behavior, uncover insights, and run experiments to improve every product or web experience.
User behavior. Understand exactly how users interact with your product. Analyze paths, funnels, cohorts, and more. Let teams self-serve analytics.
Observation. Identify friction with session replays and heatmaps. See exactly where to optimize UX across your product.
Experimentation. Test improvements with built-in experimentation. Understand impact on revenue, conversion, and retention.
Trusted by 29,000+ leading companies
Product analytics
Understand how users engage with your product to boost activation, engagement, and retention.
Web analytics
Track traffic and user behavior across your site. See what's driving conversions and where users drop off.
Mobile analytics
Analyze mobile user journeys across iOS and Android. Refine features and improve app experiences.
Metric Trees
Break down complex KPIs and identify the drivers behind growth. Collaborate on strategy in real time.
Experiments & feature flags
Test product changes safely and measure their impact on key metrics. Validate before rolling out.
Heatmaps & Session Replay
See exactly how users interact with your product. Spot friction instantly. Optimize flows and touchpoints.
Mixpanel allowed us to quickly measure and pivot as needed, leading to a 31% conversion rate improvement.
Brennan Clark
Director of Product
Mixpanel helps us see friction points and where users come from. We doubled conversions & retain customers longer.
Bradley Allan
Product Manager
Insights that once required SQL now take minutes, helping us improve retention, conversion, and lift revenue.
Brandon Green
Staff Product Manager
