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EXPERIMENTS & FEATURE FLAGS

Test, ship, and optimize - without guessing

Run experiments, release features safely, and measure impact on conversions and revenue - all in one platform.

A/B testing & experimentation. Test flows, pricing, onboarding, and features with built-in measurement and clear success metrics.

Feature flags & rollouts. Toggle features on and off by user, segment, or environment. Roll out safely and gradually.

Measured impact. Every experiment and rollout ties directly to product metrics - so you know what worked.

Join 29,000+ companies testing smarter and growing faster

How it works

1. Run experiments

Launch A/B and multivariate tests across flows, features, and experiences. Choose audiences, metrics, and duration.

2. Release updates safely

Use feature flags to roll out changes gradually, target specific segments, and monitor performance before scaling.

3. Drive growth with confidence

Apply insights to your roadmap. Ship winners, roll back losers, and continuously improve conversion and retention.

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Features built for learning, not just shipping

A/B testing

Feature flags

Reports & analysis

Integrations

A/B testing & experimentation

Run experiments across user experiences with built-in measurement. Analyze results against conversion, retention, revenue, and custom metrics. Understand impact and validate changes with confidence.

Get a Demo

A/B testing

Feature flags

Reports & analysis

Integrations

A/B testing & experimentation

Run experiments across user experiences with built-in measurement. Analyze results against conversion, retention, revenue, and custom metrics. Understand impact and validate changes with confidence.

Get a Demo

A/B testing

Feature flags

Reports & analysis

Integrations

A/B testing & experimentation

Run experiments across user experiences with built-in measurement. Analyze results against conversion, retention, revenue, and custom metrics. Understand impact and validate changes with confidence.

Get a Demo

How Mixpanel drives growth

With experimentation, feature flags, and product analytics in one platform, teams move faster.

31%

increase in conversion rate

Experiments help us move fast, measure impact & immediately feed learnings into the roadmap.

Brennan Clark

Director of Product

Sago Mini

168%

growth in revenue

We don’t guess. We test, validate, and ship based on data.

Igor Costa

Technical PM

Neon

60%

increase in conversion rate

A/B testing is core to how we innovate. Mixpanel makes it easy to measure what matters.

Neil Henderson

CEO

OneLaunch

Resources

Customer Story

How Step boosted direct deposits by 14% with Mixpanel’s Experimentation

Learn how Step boosted growth and trust by making experimentation fast, reliable, and built into every product decision.

Read Story

Blog

Introducing Experimentation 2.0 + Feature Flagging

Read how Mixpanel has rebuilt experimentation to bring analysis, testing, and feature flagging together in one continuous workflow.

Read Blog

Video

Mixpanel helps you maximize impact and minimize risk

Watch this short demo to learn how to use Mixpanel to plan, run, and analyze tests with precise targeting and diagnostic insights from your product data.

Watch Video