6 OCTOBer 2026
B. Amsterdam
400 Johan Huizingalaan
Join us to hear from the teams shaping Europe’s most ambitious digital products.
MXP 2026
After five years of building MXP London, Mixpanel’s flagship conference, we’re expanding this year. MXP Festival is a new series, designed to enable connection, debate and knowledge sharing across our key European hubs. Amsterdam is our next stop!
MXP is where top product and data leaders shape the future of their companies through data. Connect with peers, hear from industry experts and get hands-on with the latest from Mixpanel
Speakers
Jen Taylor
Chief Executive Officer
Ghaith Ghazi
VP Revenue, EMEA
Gio Bryden
VP of Customer Engineering, Global
Harriet Kaufman
Sr. Manager, Customer Success
Oliver McQuitty
Product Director
Simileoluwa Afolabi-Jombo
Analytics Engineering Manager
Stephen Ballot
Chief Product Officer
Agenda
9:00 AM
Arrivals, light breakfast, networking
9:30 AM
Mixpanel Keynote
In her opening keynote, Mixpanel CEO Jen Taylor will set the tone for Mixpanel’s next chapter and the opportunity ahead for all of us to think bigger. Drawing on her own experience as a product leader, Jen will share how Mixpanel is uniquely poised to be the key partner for product innovation in an AI-native world.
Jen Taylor
CEO, Mixpanel
10:00 AM
Mixpanel Keynote: Product
Learn about the latest and upcoming innovations in the Mixpanel platform. From new features to deeper AI integrations, this session gives attendees an early look at the product roadmap and how it’s being built to help teams move faster with more confidence.
Gio Bryden
VP of Customer Engineering, Mixpanel
10:30 AM
Fireside Chat & Customer Spotlight
Candid chat and reactions on Mixpanel’s product roadmap. Hear from one of Mixpanel AI’s heaviest users on how they leverage the technology available today, and their plans for what’s coming.
Jen Taylor
CEO, Mixpanel
Stephen Ballot
Chief Product Officer, Studocu
11:00 AM
Refreshments, networking, demos
11:30 AM
The New Testing Paradigm: Experimentation in the Age of AI
Harriet Kaufman
Sr. Manager, Customer Success, Mixpanel
Oliver McQuitty
Product Director, Popsa
Simileoluwa Afolabi-Jombo
Analytics Engineering Manager, Adyen
12:00 PM
Breakout Sessions
Executive Roundtable: Structuring, funding and measuring product orgs in the age of AI
Executive Roundtable: Building a culture where experimentation drives better decisions
Mixpanel Masters hands on workshop
Connect with other sharp minds in the room; trade opinions and war stories about topics that matter in product.
1:00 PM
Networking Lunch
See what’s next
Discover the latest Mixpanel product updates and learn how they solve your problems
Learn from the best
Hear from industry leaders on the future of AI, data and analytics, and get inspired by what’s working, what they’ve learned and where they’re headed next.
Make connections that matter
Connect with fellow data practitioners and product leaders, and build relationships that last far beyond MXP 2026.
Frequently Asked Questions
Where is the venue?
B Amsterdam
400 Johan Huizingalaan
1066 JS Amsterdam
The Netherlands
Is MXP free to attend?
Yes. It’s free for registered attendees. Register via the link and we’ll confirm your place.
Who is MXP for?
Leaders in product, engineering, data, growth, and analytics who want to learn from experts and peers, and explore what’s next in product intelligence and AI.
Do I need to be a Mixpanel customer to attend?
No. MXP is open to anyone, whether they use Mixpanel or are curious about the space.
Can I bring my team?
Yes, teams are encouraged to attend together.
What does a day at MXP look like?
It blends keynotes, thought leadership sessions, and hands-on roundtables, plus a reception at the end of the day for continued networking.
Some observe the future. Others shape it.
