5 november 2026
Kolektif House Levent, Istanbul
Shape what’s next in Istanbul
After five years of building MXP London, our flagship conference, we’re bringing MXP Festival to new hubs across the region. Istanbul is our next stop, in partnership with Omtera, our local Certified Partner.
Why Istanbul?
Istanbul is home to a growing Mixpanel community and a region with strong product and digital maturity. Our customers here are active partners too, with several taking part in our Customer Advisory Board. MXP Istanbul is a chance to bring that community together in person.
Speakers
Ghaith Ghazi
VP Revenue, EMEA, Mixpanel
Paul Bremhorst
Director of Solution Engineering, Mixpanel
Wissam Lebsir
Head of Sales, Mixpanel
Baran Berkay Barakçin
CTO
Serdar Kiraz
Chief Data Officer
Nemir Yeşiloğlu
Head of Product
Kaan Emeç
Chief Product and Technology Officer
Tuğrul Çiltaş
Data Project Manager
Selim İstikbal
Growth Product Manager
More speakers coming soon
Our official LOCAL partner
Agenda
10:00
Registration
Arrivals, breakfast and networking.
10:30
Mixpanel Keynote: Vision
Ghaith will share Mixpanel’s perspective on the changing role of product data in an AI-driven world. He will set the scene for the day and explore what product, data and growth teams need to make better decisions.
Ghaith Ghazi
VP Revenue, EMEA, Mixpanel
10:45
Mixpanel Keynote: Product
A focused look at the latest updates from Mixpanel, our AI direction and what is coming next, and how the product is evolving to help teams move from analysis to action.
Paul Bremhorst
Director of Solution Engineering, Mixpanel
11:00
Customer Keynote
A local product leader shares how their team uses Mixpanel, in their own words.
11:20
Break, networking and demos
12:00
Panel: Building Better Products with Data and AI
Product teams work in a very different environment today. Leaders from leading digital businesses discuss how data and AI are changing product development, prioritisation and the way teams work together.
12:30
Panel: A Real Customer Conversation on Product, Data and Growth
Product leaders share how their teams use behavioural data to understand customer journeys and inform product decisions, including the real challenges and the outcomes.
Wissam Lebsir
Head of Sales, Mixpanel
13:00
Lunch and networking
14:00
Live Demo: Product Analytics, the Full Decision Workflow
See how a product question is explored in Mixpanel, from user behaviour and retention to the next decision.
Paul Bremhorst
Director of Solution Engineering, Mixpanel
Baran Berkay Barakçin
CTO, Omtera
14:30
AI and Data Trends: Beyond the Click
As digital experiences become AI-led, how do teams measure quality, trust and customer value in AI-powered products?
15:00
Closing
Reflecting on the ideas that carry forward after MXP Istanbul.
15:30
Customer Awards
16:00
Happy Hour Reception
See what’s next
The latest Mixpanel updates and how they solve real product challenges
Learn from the best
Leaders sharing what works in AI, data and analytics
Make connections that matter
Relationships that last beyond the event
Frequently Asked Questions
What does a day at MXP look like?
It blends keynotes, panels and hands-on sessions, followed by a happy hour reception for continued networking.
When and where is it?
5 November 2026 at Kolektif House Levent, Istanbul.
Is it free to attend?
Yes. It’s free for registered attendees. Register via the link and we’ll confirm your place.
Who is it for?
Product, data and growth leaders, and the teams who work with them.
Do I need to be a Mixpanel customer?
No. Everyone is welcome. Feel free to bring your team.
What is the event language?
Turkish & English altogether
Can I bring my team?
Yes, teams are encouraged to attend together.
OFFICIAL EVENT PARTNER
Some observe the future. Others shape it.
