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Engagement
Segmentation
Funnel analysis
Retention
API

Measure true engagement

Actions speak louder than pageviews.

Watch users engage in real-time

Everything on Mixpanel is to-the-second real-time.

Watch users engage, look at trends, and compare your engagement metrics from weeks before.

Mixpanel allows you to track any action that is specific to you.

We believe that understanding the specific actions people take in your product is crucial to your success. Sharing, liking, watching, and purchasing are just more important than pageviews.

Powerful segmentation

The most flexible way to analyze your data.

Flexibility

Segmentation gives you the power to run queries without ever writing a line of SQL. Ask extremely complex questions and get the results in real-time.

Data intelligence

Mixpanel understands things like numbers and dates. This means your data will be visualized in the perfect way. If you want to understand user ages, for example, we will dynamically bucket your users into age groups and show you an age distribution graph.

Retroactive funnels

Building funnels on the fly is incredible.

Mixpanel offers the most sophisticated, flexible, and real-time funnels in the world.

Flexibility

Funnels let you drill down deep into groups of users you have tagged. Compare user types and conduct A/B tests with ease.

Real-time

Like everything in Mixpanel, funnels are completely real-time. When we say real-time, we mean data collection and reporting are to-the-second.

Retroactive

Think of a new question to ask? We can answer it. Our funnels can instantly analyze data from any point in time, so you don't have to worry about thinking of everything in advance.

Retention

The easiest way to get cohort analysis

Mixpanel's Retention report will tell you how sticky your application is.

A true way to improve

Retention is the best way to measure how valuable your product is. You will be able to understand how often new users come back days after their initial use.

Seeing improvements is easy: your retention is graphed over time. This lets you see how you're improving as you make changes that may affect retention.

A complete API

We are your in-house solution

Import

Real-time data importing makes it incredibly easy to get data driven. You might have old data from a legacy system, or need to do weekly imports of data you get from someone else. Either way, we've got you covered.

Export

Mixpanel has a comprehensive API for the geekiest engineer on your team. We know that sometimes you just need to do something special with your data in Excel, or want to place it on an internal dashboard.