Analytics that drive decisions
Analytics that drive decisions
Analytics that drive decisions
Mixpanel helps teams turn user behavior insights into clear next steps, without delays or SQL bottlenecks.
Mixpanel helps teams turn user behavior insights into clear next steps, without delays or SQL bottlenecks.
Discover freely
Answer product questions in
seconds — no SQL, no bottlenecks.
See how users engage, convert, and return — all in one unified view.
Understand behavior
See how users engage, convert, and return, all in one unified view.
See how users engage, convert, and return — all in one unified view.
Act with confidence
Back every decision with insights you can trust. Then share, test, and improve together.
Turn insights into action — at every stage
Mixpanel helps improve product and web experiences by understanding user behavior, spotting patterns, and making informed decisions.
Turn insights into action — at every stage
Mixpanel helps improve product and web experiences by understanding user behavior, spotting patterns, and making informed decisions.
Turn insights into action — at every stage
Mixpanel helps improve product and web experiences by understanding user behavior, spotting patterns, and making informed decisions.
Turn insights into action — at every stage
Mixpanel helps improve product and web experiences by understanding user behavior, spotting patterns, and making informed decisions.
01
01
Acquire new customers
Find drop-off points, analyze funnels, and improve onboarding experiences.
01
Acquire new customers
Find drop-off points, analyze funnels, and improve onboarding experiences.
02
02
Drive engagement
Uncover the features and behaviors that keep users active and coming back.
02
Drive engagement
Uncover the features and behaviors that keep users active and coming back.
03
03
Grow your user base
Track cohorts over time to pinpoint churn risks and strengthen long-term loyalty.
03
Grow your user base
Track cohorts over time to pinpoint churn risks and strengthen long-term loyalty.
04
04
Empower your teams
Ensure every team can make data-driven choices from a trusted source of truth.
04
Empower your teams
Ensure every team can make data-driven choices from a trusted source of truth.
The engine for continuous innovation
The engine for continuous innovation
The engine for continuous innovation
Mixpanel is the data clarity platform empowering you to see the
truth, act faster, and create the best customer experiences.
Mixpanel is the data clarity platform empowering you to see the truth, act faster, and create the best customer experiences.
All your trusted data, in one place
Make better decisions with data from your data warehouse, SDK, CDP, and more in one self-serve platform.
All your trusted data, in one place
Make better decisions with data from your data warehouse, SDK, CDP, and more in one self-serve platform.
All your trusted data, in one place
Make better decisions with data from your data warehouse, SDK, CDP, and more in one self-serve platform.
Get immediate answers
Identify exactly what’s driving results (and why) with powerful Product Analytics, Web Analytics and Session Replay.
Get immediate answers
Identify exactly what’s driving results (and why) with powerful Product Analytics, Web Analytics and Session Replay.
Get immediate answers
Identify exactly what’s driving results (and why) with powerful Product Analytics, Web Analytics and Session Replay.
Hugo Silva
Hugo Silva
Hugo Silva
Mei Lin
Mei Lin
Mei Lin
Ava Singh
Ava Singh
Ava Singh
Make more confident decisions
Align on evidence-backed decisions with Metric Trees, AI-powered insights, and Data Governance.
Make more confident decisions
Align on evidence-backed decisions with Metric Trees, AI-powered insights, and Data Governance.
Make more confident decisions
Align on evidence-backed decisions with Metric Trees, AI-powered insights, and Data Governance.
Apply your updates and optimize
Compare what drives the best results and refine your approach with Experiments and Feature Management.
Apply your updates and optimize
Compare what drives the best results and refine your approach with Experiments and Feature Management.
Apply your updates and optimize
Compare what drives the best results and refine your approach with Experiments and Feature Management.
Why teams choose Mixpanel
We’re built to give Product, Engineering, Marketing, and Data teams the confidence to stop guessing and start growing.
Built for speed
Explore user behavior, conversion trends, and retention patterns in seconds — no SQL or data team required.
Trusted by teams, not just analysts
From product managers to growth marketers, Mixpanel helps everyone make smarter decisions — not just the data-savvy few.
Flexible by design
Mixpanel connects with your stack — from Snowflake to Segment to reverse ETL tools — so your data stays where you need it.
Built to evolve
Whether you're scaling fast or maturing your analytics practice, Mixpanel grows with your needs.
Why teams choose Mixpanel
We’re built to give Product, Engineering, Marketing, and Data teams the confidence to stop guessing and start growing.
Built for speed
Explore user behavior, conversion trends, and retention patterns in seconds — no SQL or data team required.
Trusted by teams, not just analysts
From product managers to growth marketers, Mixpanel helps everyone make smarter decisions — not just the data-savvy few.
Flexible by design
Mixpanel connects with your stack — from Snowflake to Segment to reverse ETL tools — so your data stays where you need it.
Built to evolve
Whether you're scaling fast or maturing your analytics practice, Mixpanel grows with your needs.
Why teams choose Mixpanel
We’re built to give Product, Engineering, Marketing, and Data teams the confidence to stop guessing and start growing.
Built for speed
Explore user behavior, conversion trends, and retention patterns in seconds — no SQL or data team required.
Trusted by teams, not just analysts
From product managers to growth marketers, Mixpanel helps everyone make smarter decisions — not just the data-savvy few.
Flexible by design
Mixpanel connects with your stack — from Snowflake to Segment to reverse ETL tools — so your data stays where you need it.
Built to evolve
Whether you're scaling fast or maturing your analytics practice, Mixpanel grows with your needs.
Enterprise-ready. Without the complexity.
Enterprise-ready. Without the complexity.
Enterprise-ready. Without the complexity.
Mixpanel supports the performance, flexibility, and governance modern teams need — with none of the legacy bloat.
Performance that scales
Sub-second query times, even at billions of events per month.
An open ecosystem
Mixpanel plays well with everyone. Connect to your existing stack with flexiblity and no vendor lock-in.
Secure by default
SOC 2 Type II, ISO 27001, HIPAA-ready, SSO/SAML, and audit logs.
Governance made easy
Define source-of-truth metrics, manage access, and keep teams aligned with trusted data.
“Mixpanel helps us enable our customers for success. What started as a need for simple marketing metrics turned into custom product metrics for more than 100 different stakeholders across the company.”
Drew Ashlock
Senior Product Manager
+
15
%
in accounts
+
5
%
in upgrades
+
10
%
in first-time conversions
“Mixpanel helps us enable our customers for success. What started as a need for simple marketing metrics turned into custom product metrics for more than 100 different stakeholders across the company.”
Drew Ashlock
Senior Product Manager
+
15
%
in accounts
+
5
%
in upgrades
+
10
%
in first-time conversions
“Mixpanel helps us enable our customers for success. What started as a need for simple marketing metrics turned into custom product metrics for more than 100 different stakeholders across the company.”
Drew Ashlock
Senior Product Manager
+
15
%
in accounts
+
5
%
in upgrades
+
10
%
in first-time conversions
“Mixpanel helps us enable our customers for success. What started as a need for simple marketing metrics turned into custom product metrics for more than 100 different stakeholders across the company.”
Drew Ashlock
Senior Product Manager
+
15
%
in accounts
+
5
%
in upgrades
+
10
%
in first-time conversions
Support for every
step of the journey
Support for every
step of the journey
Support for every
step of the journey
Whether you're moving fast on your own or
need hands-on help, Mixpanel has you covered.
Whether you're moving fast on your own or
need hands-on help, Mixpanel has you covered.
Partner with experts
Get strategic guidance and premium support from our enterprise team.
Learn on your own terms
Explore docs, tutorials, and free courses at your own pace.
Tap into fellow pros
Join 12,000+ peers in the largest analytics community.
Mixpanel is for teams that move.
Make your move.
Mixpanel is for
teams that move.
Make your move.
Mixpanel is for teams that move.
Make your move.
Mixpanel is for teams that move. Make your move.
Platform
Business Size
RESOURCES
Mixpanel is for teams that move. Make your move.
Platform
Business Size
RESOURCES
Mixpanel is for teams that move. Make your move.
Platform
Business Size
RESOURCES
Mixpanel is for teams that move. Make your move.
Platform
Business Size
RESOURCES