Product Analytics Product Foundations

Why a codeless implementation will let you down

Missing important data is one of the most frustrating things in analytics – because it prevents you from quickly getting …

Product Foundations

Listening to customers at Black Ops

By 2015, Matthew Black was a veteran of the startup world. He’d founded two companies; one exited successfully (“a cool …

Product Foundations

The simplest way to increase conversion

Analysis of 20 billion data points of retail and e-commerce products led us to one inescapable conclusion about the best way to get more value from users.

Product Foundations

Build more satisfying products with usability testing

Usability testing is the act of letting users try a product and observing them closely. Teams often record sessions and …

Product Foundations Product Metrics

How to develop and measure a user adoption strategy

Greater efficiency in adoption leads to greater growth. Popular measures of user growth such as app stickiness or vitality, for instance, are really just indicators that a company is acquiring users at a faster rate than it is losing them. High adoption means companies keep more of what they catch, and are stickier and more vital.

Product Foundations

Build more useful products with journey maps

A user journey is a story about a customer or prospect as told from their perspective. It’s often depicted as the series of touch points they have with the business—starting when they first learn about the product and ending when they take a desired action such as a purchase or repeat purchase. Understanding the journey helps teams make their product more valuable to their users. Here’s how.

Product Foundations Product Metrics

How America’s 10 largest cities use their phones

Earlier this week, we took a look Americans' mobile activity on a state-by-state basis. Today, we're looking into how America's …

Innovators Product Foundations

How Hinge disrupted online dating with data

Tim MacGougan, Chief Product Officer at Hinge, joined the team right as leadership decided they needed to detoxify dating app culture and retool Hinge so it led to more relationships. By harnessing empathy and data, Tim and the team helped transform how relationships are formed online.

Product Foundations Product Metrics

Mobile behavior: learning from 3B data points

We looked at data from millions of users across Mixpanel's 20,000-plus customers to study the state of mobile in the first …

Product Foundations

The behavioral analytics guide

Behavioral analytics is a tool that reveals the actions users take within a digital product. It captures and organizes raw event data into a timeline for each user’s behavior, also known as a user journey. Teams use behavior analytics to determine what users like and don’t like and, by inference, what adjustments can make the product more valuable.

Product Foundations

Kaplan Test Prep & mobile app conversions

Mixpanel has given the Kaplan Test Prep team a deeper understanding of how students engage with Kaplan Mobile Prep, so they can alter the product, content, and business strategy to improve customer experience. With A/B testing and granular insights, the Kaplan Test Prep team has replaced guesswork with data-informed decision-making that facilitates innovative, substantive change.

Innovators Product Foundations

Using data to combat environmental destruction

In the natural ecological order, most matter gets reused in an endless cycle. But the modern economy has wrenched from the circle of life because it encourages a linear “extractive industrial model” where resources are converted into non-recyclable matter that simply piles up, reports the Ellen MacArthur Foundation. Bacteria that are accustomed to munching on tanbark can't eat plastic bottles and, as humans burn fossil fuels, trees can’t scrub the air fast enough. The system is backed up. Product teams that are accustomed to battling churn will recognize this challenge for what it is: a systems failure. We spoke with two product leaders tackling the problem head-on with data.

Product Foundations

How Viber empowers advertisers

Viber – the insights driven media & telecom hybrid – is ripe for brands to reach over one billion people around the world.

Product Foundations Product Metrics

Launches: Metrics-Driven Guide to Success

The success of a product launch can determine the success or failure of the product itself. This guide explains what to do before, during, and after the launch, as well as which metrics to measure to ensure launch success.

Product Analytics Product Foundations

codeSpark’s business with product analytics

Learn how codeSpark uses Mixpanel to teach 20 million kids in 208 countries the ABCs of computer science.

Product Foundations

User segmentation: A guide to understanding your customers

Have you ever wanted to better understand who your users are and how they interact with your business? Segmenting your customers can do just that.

Product Foundations

How AI can help us build the future we want

Hila Mehr, a former fellow at the Harvard Ash Center for Democratic Governance and Innovation, spent a year studying the impact AI might have on improving citizen’s access to their governments. In the private sector, the AI startup Cultivate recognized the potential of algorithms to help employers reduce bias in the workplace. We asked them how they think about the potential of AI to drive positive change in our lives, rather than disrupt them.

Product Foundations

Data science: everything you want to know

In the scramble to find data science talent, few take the time to answer the necessary questions to set their teams up for success: Would a data scientist serve our needs best, or do we actually need a statistician or analyst? If we do need a data scientist, what could we reasonably expect them to solve for us? Over the past year, we found answers to these and other questions from experts who cut through the information overload and delivered clear, informed perspectives on the state of data science. Here’s the primer.