The best product and growth teams are always striving to understand the user more deeply. They conduct moderated research sessions, they look at heat maps and journey flows, and they keep a close eye on their conversion metrics. This takes …
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Every tool in your tech stack has two sides: what goes in and what comes out. With a tool like …
Which color is better: green or red? Which time of day is better: morning or night? Which flavor is better: sweet or …
The most successful companies today value, analyze, and learn from their customer data. And two tools in many of these …
At most companies, software engineers are in a constant state of rushing to get features and bug fixes out the …
In another blog, we provided a look at how we implemented a product-led growth (PLG) strategy at Mixpanel from a …
When most people hear the word “data,” their mind instantly fills with rows and columns. After all, tabular data (as …
In 2021, we started reviewing Mixpanel support ticket metrics with ... Mixpanel. Here’s an outline of how we approached it, …
I started my career doing data entry of stock inventory into an excel sheet. Every day. For most people, that …
We adopted a product-led growth (PLG) strategy at Mixpanel in 2021. The idea behind PLG is that you want potential …
Good products get their messaging out to users on things like available features and how to access them. But the …
Build vs. buy is one of those “evergreen” debates. When building a data stack and figuring out its respective components, …
SwiftUI is groundbreaking in its capacity for enabling well-architected, concisely defined, and highly readable UI code. So the last thing we …
You can spend all the time in the world devising a thoughtful, nuanced analytics strategy for your product analytics, but …
Experimentation is a huge part of getting your product right, whether it's trying out a new feature or potential tweaks …
Mixpanel is the gold standard for iOS app analytics. And the best way to see how is to try it …
As the Head of Analytics at Instamojo, an e-commerce enabler that provides e-commerce solutions to over 1.5 million micro- to …
For startups, product analytics isn’t just a "nice to have" tool in your stack of tech solutions that are supposed …
As a Senior Solutions Consultant at Mixpanel, I speak with a lot of different organizations across sectors — and at various …
